Head of Organic Channels (SEO/ASO) in London

Farfetch exists for the love of fashion. We believe in empowering individuality. Our mission is to be the global technology platform for luxury fashion, connecting creators, curators and consumers. We’re a positive platform for good, bringing together an incredible creative community made up by our people, our partners and our customers. This community is at the heart of our business success. We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone. We are FARFETCH for All.

Marketing

We’re a diverse team of Marketing professionals, spanning artistic and scientific expertise. We’re driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test and learn culture and collaborative style. All for the love of fashion.

London

Our office is located in Old Street, London’s tech hub. Our open-plan space is ideal for collaborative working. When you’re not doing what’s never been done, you can enjoy a team lunch on our large outdoor terrace, or join a yoga class in our dedicated studio.

The Role

An incredible opportunity to work at the forefront of a large experienced global Growth Marketing at FARFETCH. The Head of Organic Channels role is like no other; your scope, to build on an established eCommerce SEO, ASO and AI Search strategy, implementing your revolutionary ideas while developing meaningful working relationships with your team and peers. You’ll report into the VP Growth Marketing and lead the growth of organic search and app store optimisation, using a mixture of in-house and external resources. The pace is fast yet rewarding, as is the culture of FARFETCH.

What You’ll Do

• You will define the global eCommerce, Technical SEO, ASO, AI Search and Content strategies, working with the broader business and marketing leads to reach company goals.
• You will establish the department budget requirements, manage and control the costs and ensure resources are in place to meet our business goals.
• You will work with technical, brand, digital PR and product teams, helping push forward strategic programmes, ensuring correct prioritisation and team resourcing is in place.
• You will bring your revolutionary SEO, ASO, Content Marketing and AI Search ideas to the role, being able to measure uplift and success.
• You will develop creative concepts in partnership with Brand team members, that support the new brand strategy positioning in the minds of the consumer.

Who You Are

• You are an expert in global e-commerce technical SEO, have commercial awareness, and experience leading a diverse team.
• You have a proven track record of implementing ASO strategies that effectively drive organic app install.
• You have experience building content and AI Search strategy and have a strong understanding of how this plays into the future of SEO.
• You have a background in building and delivering large-scale global strategies which are generating visits, conversions and reduce reliance on paid marketing investments.
• You have experience collaborating with web or app product squads, owning and developing a technical SEO roadmap and have proved your ability to effectively influence product owners.
• You have experience facilitating complex conversations between departments, and varying levels of management.
• You are also experienced in leveraging AI tools and data-driven insights to optimize SEO performance and stay ahead of industry trends.
• You have experience working with agencies (e.g. Digital PR) and leading them towards meeting joint KPIs.

Rewards & Benefits

• Flexible benefits - Private Medical Insurance, Dental Insurance, Gym Memberships, Pension scheme and more.
• Critical Illness Insurance and Life Assurance.
• Flexible working environment- 3 days a week from the office, 2 days from home plus flexible working hours.

EQUAL OPPORTUNITIES STATEMENT

Farfetch is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law.

SCAM DISCLAIMER

It has come to our attention that there may be fraudulent activities involving individuals or organizations falsely claiming to represent Farfetch in order to attract candidates to a SCAM. Please be aware that Farfetch does not conduct recruitment processes through messaging apps or any unofficial communication channels, other than our official careers website. Additionally, Farfetch will never ask candidates for any form of payment during the recruitment process. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.