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- Tasks: Lead the design and development of our AdTech stack for luxury e-commerce advertising.
- Company: Join Farfetch, a global leader in luxury fashion and innovative technology.
- Benefits: Enjoy flexible work, health insurance, and a vibrant office environment in London.
- Why this job: Make an impact in luxury advertising while collaborating with top brands and tech experts.
- Qualifications: Experience in AdTech, strong analytical skills, and a passion for innovation required.
- Other info: Dynamic team culture with opportunities for growth and creativity.
The predicted salary is between 36000 - 60000 £ per year.
Farfetch is a leading global marketplace for the luxury fashion industry. The Farfetch Marketplace connects customers in over 190 countries and territories with items from more than 50 countries and over 1,400 of the world’s best brands, boutiques, and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace.
The AdTech Manager at Farfetch Advertising operates at the intersection of luxury e-commerce and advertising. You will take the lead on the design and development of our AdTech stack, for optimal efficacy, delivery and scalability of our paid Advertising services. The AdTech stack spans a range of advertising products, including Onsite Sponsored Products, Onsite Display, CRM and Offsite Paid Social, as well as related Analytics tooling for internal and external stakeholders to review Campaign Reporting and Insights.
We are seeking a highly skilled AdTech Manager to join our dynamic team at Farfetch, reporting to Farfetch Advertising’s Senior Manager of Business Strategy & Operations. You will be responsible for leading the strategic development and optimization of Advertising technology solutions to enhance our offering and maximise client satisfaction, operational efficiency, and support ambitious business growth.
What You'll Do
- Architect and oversee the integration of Advertising technologies, ensuring seamless data flow across first-party and third-party Advertising platforms (Onsite Sponsored Products, Onsite Display, CRM and Offsite Paid Social etc), data & customer analytics, and audience targeting technologies.
- Partner with marketing, data, and engineering teams to define and implement scalable solutions that improve audience targeting, attribution, incrementality measurement and campaign performance.
- Evaluate and recommend new technologies to enhance advertising capabilities, with a focus on automation, insights, and omnichannel orchestration.
- Define best practices, governance frameworks, and training programs to enhance advertising tech adoption across teams.
- Champion the use of zero, 1st and 3rd party data for advertising personalization and performance optimization, whilst ensuring compliance with data privacy regulations.
- Collaborate with Marketing teams in driving towards a single customer view across all touchpoints and phases of the customer journey.
- Line manage the Advertising Operations and Data & Reporting teams, currently totalling four people. This will allow you to stay close to campaign execution and enable you to oversee how the AdTech is used in practice by the team.
Who You Are
- Deep expertise in Advertising and Marketing technology platforms (e.g., Advertising Delivery Platforms, Customer Data Platforms, customer & marketing analytics tools, and data & automation platforms).
- Demonstrable experience in driving positive impacts on business operations and outcomes via evolution of AdTech.
- Ideally worked in an e-commerce environment with an understanding of online consumer behavior.
- Strong product / technical background with experience in API integrations with Google and Meta, data architecture, and marketing automation workflows.
- Ability to translate complex technical concepts into business-friendly strategies that drive marketing performance, and communicate these to senior management.
- Experience working cross-functionally with marketing, product, data science, and engineering teams both internally and externally (e.g. being a key business partner to Product teams, managing relationships and RFPs with external service providers etc).
- Strong problem-solving and analytical skills, with a data-driven mindset and a passion for innovation.
- Understanding of Python, SQL, and Javascript / Apps Script highly advantageous.
- You have experience of line-management responsibilities.
Rewards & Benefits
- Employee Pension Scheme.
- Flexible Benefits Program.
- Health Insurance & Critical Illness cover.
- Flexible work environment (3 days a week in office, 2 days WFH).
AdTech Manager in London employer: Farfetch
Contact Detail:
Farfetch Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land AdTech Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Farfetch and its AdTech stack. Understand their products and how your skills can enhance their advertising capabilities. Tailor your responses to show how you can contribute to their unique marketplace.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms to refine your answers. Focus on articulating your experience with advertising technologies and how you've driven positive impacts in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Farfetch team.
We think you need these skills to ace AdTech Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the AdTech Manager role. Highlight your experience with advertising technologies and how it aligns with what we do at Farfetch. This shows us you’re genuinely interested in the position!
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past experiences that showcase your expertise in AdTech and how you've driven positive outcomes. We love seeing real-world applications of your knowledge.
Be Clear and Concise: When writing your application, keep it clear and to the point. Avoid jargon unless it’s relevant to the role. We appreciate straightforward communication that gets to the heart of your qualifications and motivations.
Apply Through Our Website: We encourage you to apply directly through our careers page. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at Farfetch
✨Know Your AdTech Inside Out
Make sure you’re well-versed in the latest advertising technologies and platforms. Familiarise yourself with how they integrate and function, especially in relation to e-commerce. This will help you demonstrate your expertise and show that you can hit the ground running.
✨Showcase Your Cross-Functional Experience
Prepare examples of how you've successfully collaborated with marketing, data, and engineering teams in the past. Highlight specific projects where your contributions led to improved campaign performance or operational efficiency. This will illustrate your ability to work effectively across departments.
✨Be Data-Driven
Come prepared with insights from your previous roles that showcase your analytical skills. Discuss how you’ve used data to drive decisions and improve advertising outcomes. This will resonate well with the team at Farfetch, who value a data-driven mindset.
✨Understand the Luxury Market
Research the luxury fashion industry and Farfetch’s position within it. Be ready to discuss how your AdTech strategies can enhance customer experiences in this unique market. Showing that you understand the nuances of luxury e-commerce will set you apart from other candidates.
