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- Tasks: Manage and optimise PPC campaigns to drive business growth and enhance brand visibility.
- Company: Join Farfetch, a leading luxury fashion marketplace with a vibrant culture.
- Benefits: Flexible work environment, health insurance, and a pension scheme.
- Why this job: Be part of a dynamic team shaping the future of luxury fashion marketing.
- Qualifications: Experience with Google Ads and strong analytical skills are preferred.
- Other info: Enjoy a collaborative workspace in London's tech hub with great career growth potential.
The predicted salary is between 30000 - 42000 £ per year.
Farfetch is a leading global marketplace for the luxury fashion industry, connecting customers in over 190 countries with items from more than 50 countries and over 1,400 of the world’s best brands and charming boutiques from around the world. Farfetch opens a world of luxury for endless expressions of style, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace.
Our office is located in Old Street, London’s tech hub. Our open-plan space is ideal for collaborative working. When you’re not doing what’s never been done, you can enjoy a team lunch on our large outdoor terrace, or join a yoga class in our dedicated studio.
THE ROLE
The Junior SEM Executive is responsible for the daily management and strategic optimization of PPC and SEM campaigns, mainly Google Ads, to drive measurable business growth. Key responsibilities include:
- Keyword research, bid management, and ad copy creation.
- Conducting A/B tests and data analysis to identify new growth opportunities.
WHAT YOU’LL DO
- Campaign Operations: Manage daily account activities, including bid adjustments, keyword research, and the creation of ad copy aligned with brand guidelines.
- Performance Optimization: Continuously monitor campaign performance to identify and implement improvements in ROAS.
- Strategy Development: Support the creation of PPC strategies that align with business goals, driving relevant and measurable returns on investment.
- Growth Opportunities: Identify and act on opportunities for campaign expansion, exploring new targeting options, ad formats, and audience segments.
- Performance Analysis: Provide insights into campaign performance, conduct tests to measure effectiveness, and make data-driven recommendations for improvement.
- Detail Orientation: Demonstrate meticulous attention to detail and a results-oriented approach, managing multiple tasks effectively in a dynamic environment.
WHO YOU ARE
- Operational Precision: You demonstrate meticulous attention to detail. You understand that small errors in a PPC environment can have significant financial implications and take steps to ensure total accuracy.
- Analytical Proficiency: You possess a strong aptitude for data and numerical analysis. You can interpret datasets to identify trends and provide evidence-based recommendations.
- Technical Foundation: Ideally, you have hands-on experience with Google Ads or a similar performance marketing platform. Familiarity with Microsoft Excel for data manipulation is essential.
REWARDS & BENEFITS
- Employee Pension Scheme
- Flexible Benefits Program
- Health Insurance & Critical Illness cover
- Flexible work environment - 3 days a week in the office, 2 days from home plus flexible working hours
EQUAL OPPORTUNITIES STATEMENT
Farfetch is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law.
Junior SEM Specialist employer: Farfetch
Contact Detail:
Farfetch Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Junior SEM Specialist
✨Tip Number 1
Get to know Farfetch! Dive into their website and social media to understand their brand voice and values. This will help you tailor your approach and show them you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. A friendly chat can give you insider tips and might even lead to a referral, which can really boost your chances.
✨Tip Number 3
Prepare for the interview by practising common SEM questions. Think about how you’d handle keyword research or optimise a campaign. Show them you’re ready to hit the ground running!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Farfetch.
We think you need these skills to ace Junior SEM Specialist
Some tips for your application 🫡
Show Your Passion for Fashion: When you're writing your application, let your love for the luxury fashion industry shine through. Mention any relevant experiences or interests that connect you to the world of fashion and how they inspire you to excel in a role like this.
Be Data-Driven: Since the role involves a lot of data analysis, make sure to highlight any experience you have with numbers and analytics. Share specific examples of how you've used data to drive decisions or improve performance in past roles.
Tailor Your Ad Copy Skills: As ad copy creation is a key part of the job, showcase your writing skills by crafting a compelling cover letter. Use it as an opportunity to demonstrate your ability to create engaging content that aligns with brand guidelines.
Apply Through Our Website: We encourage you to apply directly through our official careers website. This ensures your application gets to the right place and helps us keep track of all candidates efficiently. Plus, it’s super easy!
How to prepare for a job interview at Farfetch
✨Know Your PPC Basics
Before heading into the interview, brush up on your knowledge of PPC and SEM. Understand key terms like ROAS, bid management, and keyword research. Being able to discuss these concepts confidently will show that you're ready to dive into the role.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data analysis in past experiences. Bring examples of how you've interpreted datasets to identify trends or make recommendations. This will demonstrate your analytical proficiency, which is crucial for the Junior SEM Specialist role.
✨Familiarise Yourself with Google Ads
If you have hands-on experience with Google Ads, be ready to talk about it! Share specific campaigns you've managed, what strategies you implemented, and the results you achieved. If you're less experienced, consider doing a quick online course to get familiar with the platform.
✨Ask Insightful Questions
Prepare some thoughtful questions about Farfetch's approach to SEM and PPC. Inquire about their current strategies or how they measure success. This shows your genuine interest in the company and the role, plus it gives you valuable insights into their operations.
