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For Companies At a Glance
- Tasks: Lead ASO and SEO strategies to boost organic growth for a luxury fashion marketplace.
- Company: Join Farfetch, a global leader in luxury fashion with a vibrant culture.
- Benefits: Enjoy flexible working, health insurance, and a collaborative office environment.
- Why this job: Make an impact in the luxury fashion industry while honing your SEO and ASO skills.
- Qualifications: Hands-on technical SEO experience, preferably in eCommerce, with strong analytical skills.
- Other info: This is a 12-month fixed-term contract starting January 2026.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Farfetch is a leading global marketplace for the luxury fashion industry, connecting customers in over 190 countries with items from more than 50 countries and over 1,400 of the world’s best brands and boutiques. Farfetch opens a world of luxury for endless expressions of style, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace.
The Role
Senior ASO and SEO Specialist (Technical SEO Focus) to strengthen our global organic growth strategy across both web and app. In this hybrid role, you will focus on technical eCommerce SEO and also ASO (App Store Optimization). This is a 12 months Fixed Term Contract maternity leave cover role, starting at the beginning of January 2026. You will report to the Head of Organic Channels and play a key role in supporting technical SEO projects and in designing, running, and evaluating tests and experiments across SEO and ASO. Working closely with Product, Engineering, Analytics, App Marketing, and Creative teams, you will help ensure FARFETCH stays at the forefront of organic growth across search engines and app stores.
What You’ll Do
- Lead the global ASO strategy across App Store and Google Play, with a strong focus on testing and experimentation
- Lead web-to-app initiatives that sit at the intersection of SEO and ASO, optimising for seamless user journeys
- Build sustainable, shareable reporting frameworks and communicate actionable insights and innovation back to the business
- Design and run AB tests on metadata, creative assets, and localization strategies to improve conversion and visibility
- Collaborate with Creative and Localisation teams to deliver compelling, localised app store assets
- Manage ASO tools and vendor relationships (e.g., AppTweak), ensuring optimisation efforts are measurable and impactful
- Support technical SEO projects across FARFETCH’s global eCommerce platform, ensuring scalability and impact
- Assist with experiments to validate the impact of technical changes on organic traffic, indexation, and user experience
- Contribute to site audits, log file analysis, and provide recommendations to improve crawlability, performance, and rankings
- Collaborate with Engineering and Product teams to prioritise and implement SEO fixes and improvements
- Partner with Analytics teams to measure test results, build dashboards, and share insights with stakeholders
- Stay ahead of evolving SEO trends, including AI-search and Google updates, and share opportunities with the business
Who You Are
- You have hands-on technical SEO expertise, preferably in an eCommerce environment, with experience supporting and contributing to SEO projects and experiments
- You are well versed in first party (GSC) and 3rd party (Botify, Semrush, Ahrefs) to track the performance of the SEO channel
- You have experience with the different forms of ASO and SEO testing
- You have ASO experience with a track record of driving app growth through optimisation, AB testing, and innovation
- You are highly analytical, comfortable with data tools, and able to translate results into actionable insights
- You thrive in cross-functional environments, collaborating with Engineering, Product, Marketing, and Analytics teams
- You are detail-oriented, proactive, and eager to test, learn, and iterate
- You are passionate about organic growth, combining curiosity for SEO and ASO with a drive to stay ahead of industry changes
- Able and happy to add work in a fixed term contract role, starting in January 2026
Rewards & Benefits
- Employee Pension Scheme
- Flexible Benefits Program
- Health Insurance & Critical Illness cover
- Flexible work environment – 3 days a week in the office, 2 days from home with flexible working hours
Equal Opportunities Statement & Scam Disclaimer
- EQUAL OPPORTUNITIES STATEMENT- Farfetch is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law.
- SCAM DISCLAIMER- It has come to our attention that there may be fraudulent activities involving individuals or organizations falsely claiming to represent Farfetch in order to attract candidates to a SCAM. Farfetch does not conduct recruitment processes through messaging apps or unofficial communication channels, and will never ask candidates for payment during the recruitment process.
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Interim Senior SEO & ASO Specialist employer: Farfetch
Contact Detail:
Farfetch Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Interim Senior SEO & ASO Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and services, especially in the luxury fashion space. This will help you tailor your answers and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in SEO and ASO can drive growth for Farfetch. Highlight your experience with data-driven strategies and how you can contribute to their marketing goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Farfetch.
We think you need these skills to ace Interim Senior SEO & ASO Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Senior SEO & ASO Specialist. Highlight your technical SEO skills and any relevant ASO experience. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about organic growth and how your experience can help us at Farfetch. Keep it engaging and relevant to the role.
Showcase Your Analytical Skills: Since we’re all about data-driven results, make sure to highlight your analytical skills in your application. Share examples of how you've used data to drive SEO or ASO success in previous roles.
Apply Through Our Website: Don’t forget to apply through our official careers website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Farfetch.
How to prepare for a job interview at Farfetch
✨Know Your SEO & ASO Stuff
Make sure you brush up on your technical SEO and ASO knowledge before the interview. Familiarise yourself with the latest trends, tools like GSC, Botify, and Semrush, and be ready to discuss how you've applied these in past roles. This will show that you're not just a candidate, but someone who truly understands the field.
✨Prepare for Data-Driven Questions
Since the marketing team at Farfetch is data-driven, expect questions that require you to analyse data and draw insights. Be prepared to discuss specific metrics you've improved in previous roles and how you measured success. Bring examples of reports or dashboards you've created to showcase your analytical skills.
✨Show Your Collaborative Spirit
This role involves working closely with various teams, so highlight your experience in cross-functional collaboration. Think of examples where you've successfully partnered with engineering, product, or creative teams to achieve a common goal. This will demonstrate that you can thrive in their open-plan, collaborative environment.
✨Bring Your Curiosity and Passion
Farfetch values candidates who are passionate about organic growth and eager to learn. Share your thoughts on recent SEO or ASO developments and how they could impact the industry. Showing your enthusiasm and curiosity will help you stand out as a candidate who is not only qualified but also genuinely interested in the role.