At a Glance
- Tasks: Manage and optimise FareShare's website to enhance user experience for donors, volunteers, and charities.
- Company: Join FareShare, the UK's largest food redistribution charity fighting food waste and poverty.
- Benefits: Make a real impact while gaining valuable experience in a supportive team environment.
- Other info: Dynamic role with opportunities for personal growth and making a difference in the community.
- Why this job: Be part of a mission-driven organisation that redistributes surplus food to those in need.
- Qualifications: 5+ years of experience in website management, particularly with Wordpress and customer journey optimisation.
The predicted salary is between 35000 - 45000 € per year.
Main purpose of this role
This role will enable FareShare’s website to be as useful as possible to all of our audiences who seek to engage with FareShare via the website. From donors, to volunteers, to food partners, and charities who receive the food – there are many audiences that FareShare seek to serve with relevant information and the ability to interact with FareShare in a simple way. We are seeking an experienced (5+ years) webmaster who has a desire to use their expertise to reduce the 250,000 tonnes of perfectly good surplus food wasted in the UK and redistribute it to charities that cook meals for their beneficiaries. This role will support this outcome by ensuring the website is fit for purpose, uptime is maximised, customer journeys are as smooth and simple as possible, that content is easy to access, and that the brand values are upheld.
About FareShare
FareShare is the UK’s largest food redistribution charity, fighting food poverty by tackling food waste. FareShare sources food that is surplus to requirements from retailers and manufacturers and engages many volunteers to help redistribute this to local charities and community groups that provide meals to vulnerable people including families and individuals who are homeless, unemployed, socially isolated or recovering from addiction. FareShare operates 21 Regional Centres (depots) across the UK and supports over 9,600 local charities and community groups. In the last twelve months, the FareShare network redistributed 16,992 tonnes of food nationwide, helping to create 36.7 million meals and feed 772,000 people each week.
The Marketing & Communications Team
The role is part of a growing marketing and communications team that oversees and delivers on a wide range of marketing, communications and PR activities, including developing and promoting FareShare’s brand values and delivering effective support to teams across FareShare and a network of 21 Regional Centres. Having been mainly an organisation which focused upon its Business to Business relationships within the food industry, FareShare is now expanding its communications strategy to promote its operations and impact to consumer audiences, and to increase its visibility to new audiences for volunteering and fundraising. As a result, there are new projects, new approaches and new systems being developed to enable FareShare’s growth and overall expansion. The website is a key part of this system.
Key focus of this role
This role is vital in strengthening FareShare’s ability to acquire and retain our most valuable audiences including donors, volunteers, charities and food partners. The successful candidate will make an active contribution to the website strategy and enable the Marketing team to have confidence in the capability of the website functionality to suggest further ways that it can support FareShare’s objectives. S/he will need to manage the relationship with the web hosting agency and be able to manage a Wordpress built site.
Key Responsibilities
- To manage and maintain a healthy website
- Develop an intimate knowledge of the FareShare website design, build and code that has been used in Wordpress
- Manage the maintenance of the website to optimise uptime, including effective liaison with the website hosting agency and the internal systems team
- Have an effective communication style with the marketing team to allow for projects to be delivered on time and of a high production quality
- Enable a system that allows all of the marketing team to produce and post content in a way that fits with brand values
- To continuously improve FareShare’s prospect and customer experience
- Create a strategy with the Marketing Manager that demonstrates the possibilities that the website affords to improve the customer journey for donors, volunteers, food partners and charities seeking food.
- Identify and share studies of best customer experience practice within the web industry
- Map the web journeys for key audiences to understand what the steps are that people/companies need to take to engage with us, highlight barriers to acquisition and retention and demonstrate where prospects are dropping out and in what volumes.
- Work with the Marketing Manager to deliver the best web experience possible to prospects and customers.
- To optimise the website for search and communicate top search terms within the website to the team
- To analyse and report on key website metrics
- Manage FareShare’s Google Analytics and Tag Manager account
- Maintain the monthly reporting of website stats to show the marketing team how the website is performing and provide analysis on how campaigns have delivered
- Advise on and recommend tools that enable deeper insight into the way the website is used by prospects and customers and help the marketing manager to create the business case for purchasing these tools
- General Marketing support
- Aid the Design and Content assistant where required with simple design tasks for email/gif/digital/social.
- Help the Brand and Engagement Officer where required with the design and improvement of our newsletter
Person specification
Experience
- Demonstrable experience working as a webmaster in Wordpress in a business environment
- Demonstrable experience of managing a website that is a key business tool
- Demonstrable experience of working on improving online customer journeys
- Demonstrable experience of SEO
- Demonstrable experience of UX design
- Experience of working with, and managing, third party/external agencies
- Relationship development with multiple stakeholders in different teams
Skills, knowledge and abilities
- Excellent coding skills for Wordpress and (other website languages welcome to demonstrate to alongside Wordpress)
- Proficiency in HTML and CSS
- Excellent design and build skills for an organisational website
- Excellent understanding of Google Analytics, Google Tag Manager and SEO
- Knowledge of the not for profit sector and ideally the charitable/sustainability sector (desirable but not essential)
- Able to demonstrate attention to detail whilst also having a flexible approach and an ability to work in a team
- Knowledge of CRM systems and content databases for case study management
- Good working knowledge of Microsoft Office and Mailchimp
- Advanced user of graphic design software such as Illustrator, InDesign and/or Photoshop
Values and behaviours
- A commitment to Equal Opportunities
- An appreciation of FareShare’s mission and strategy
- Flexibility of approach and ability to work in a team
- Proven ability to develop and maintain good working relations, with both internal and external audiences
Application process
If you would like to apply for this role please send a copy of your CV and a supporting statement showing how you meet the essential experience outlined in the person specification via our website. FareShare aims to be an equal opportunity employer.
Webmaster employer: FareShare
FareShare is an exceptional employer, offering a unique opportunity to contribute to a meaningful cause while working in a dynamic and supportive environment. With a strong commitment to tackling food poverty and waste, employees benefit from a collaborative work culture that values innovation and personal growth, alongside opportunities for professional development within the expanding marketing and communications team. Located across the UK, FareShare provides a fulfilling workplace where your skills as a webmaster can directly impact the lives of those in need, making every day at work rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Webmaster
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with others on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your web management expertise. This is a great way to demonstrate your capabilities and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its mission. For FareShare, understand their impact on food waste and poverty. Tailor your answers to show how your skills can help them achieve their goals.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in the role and the organisation's mission.
We think you need these skills to ace Webmaster
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Webmaster role. Highlight your experience with Wordpress, website management, and any relevant projects that showcase your skills in improving customer journeys.
Craft a Compelling Supporting Statement:Your supporting statement is your chance to shine! Clearly demonstrate how your experience aligns with the key responsibilities outlined in the job description. Use specific examples to show your passion for food poverty and waste reduction.
Showcase Your Technical Skills:Don’t forget to mention your coding skills and familiarity with tools like Google Analytics and Tag Manager. We want to see how you can contribute to optimising our website and enhancing user experience.
Apply Through Our Website:Remember to submit your application through our website. It’s the best way for us to receive your CV and supporting statement, and it shows you’re keen on joining the FareShare team!
How to prepare for a job interview at FareShare
✨Know the Website Inside Out
Before your interview, spend some time exploring FareShare's website. Familiarise yourself with its design, functionality, and content. Be ready to discuss how you would improve user experience for different audiences, as this shows your genuine interest in the role.
✨Showcase Your Technical Skills
Prepare to demonstrate your coding skills, especially in WordPress, HTML, and CSS. Bring examples of previous projects where you've successfully managed a website or improved customer journeys. This will help you stand out as a candidate who can hit the ground running.
✨Understand the Mission
Make sure you understand FareShare’s mission and values. Be prepared to discuss how your passion for reducing food waste aligns with their goals. Showing that you care about their cause will resonate well with the interviewers.
✨Prepare Questions for Them
Think of insightful questions to ask during the interview. Inquire about their current challenges with the website or future projects they have in mind. This not only shows your enthusiasm but also your strategic thinking regarding the role.
