Digital Marketing Officer

Digital Marketing Officer

Full-Time 26655 - 26655 £ / year (est.) Home office (partial)
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FareShare Midlands

At a Glance

  • Tasks: Create engaging digital content to support marketing and communications for a charity fighting hunger.
  • Company: FareShare Midlands, the largest food redistribution charity in the region.
  • Benefits: Competitive salary, hybrid working, and the chance to make a real difference.
  • Other info: Join a dynamic team with opportunities for growth and impact.
  • Why this job: Use your creativity to change lives and tackle food waste in your community.
  • Qualifications: Experience in digital marketing and strong video content creation skills.

The predicted salary is between 26655 - 26655 £ per year.

Join us in the fight against hunger and food waste - your creativity and passion could change lives across the Midlands.

About FareShare Midlands

FareShare Midlands is the region’s largest food redistribution charity, tackling inequality, transforming lives and ensuring no good food goes to waste. We rescue surplus food and redistribute it to over 650 charities and community organisations, helping to feed around 60,000 people every week. Alongside food redistribution, we invest in people and communities through volunteering, education and employability programmes.

The Role

This is a hands-on Digital Marketing Officer role created to support the overall marketing and communications, with specific responsibilities in respect of employability programmes and overall Hub-based activity. Working closely with the Senior Marketing & Communications Manager and the wider MarComms team, the postholder will deliver engaging, practical marketing and communications activity that supports:

  • General marketing and communications
  • Employability SkillsShare programmes
  • Project-based initiatives such as local pantries
  • Internal communications and staff/volunteer engagement
  • New opportunities such as meeting room hire, community kitchen hire and events

This role is ideal for someone with strong video, content and digital skills, who enjoys variety, collaboration and seeing their work directly enable delivery teams and participants.

Key Responsibilities

Digital Content & Video

  • Lead on the creation and editing of video content for:
  • Social media and digital channels
  • Impact stories and case studies
  • Employability programmes and participant journeys
  • Internal communications and staff engagement
  • Capture and edit short-form and long-form content aligned to brand guidelines
  • Support filming opportunities across the Hub and wider organisation
  • Employability & Hub Marketing

    • Work closely with the Employability team to support recruitment, engagement and promotion of SkillsShare programmes
    • Create accessible, engaging content for participants, employers and funders
    • Support marketing and communications for Hub-based initiatives, projects and pilots (eg catering, hospitality, pantries)
    • Ensure employability activity is consistently represented across digital channels

    Campaign & Project Support

    • Support marketing and communications activity for:
    • Meeting room hire and community kitchen hire
    • Events and Hub-based activity
    • New routes to market and community projects
  • Collaborate with other MarComms officers to deliver integrated campaigns where needed
  • Adapt content for different audiences and channels
  • Email Marketing & Internal Comms

    • Support email marketing activity in collaboration with the Senior Manager and Digital Marketing Officer
    • Contribute content for internal communications, working alongside the Senior Digital Marketing Officer
    • Help ensure staff and volunteers feel informed, engaged and connected during a period of change and growth

    Brand, Reporting & Collaboration

    • Act as a brand champion, ensuring consistency and quality across outputs
    • Contribute to basic reporting and insight gathering to support evaluation and improvement
    • Work collaboratively with colleagues across Marketing, Employability, Volunteering and Fundraising teams
    • Support ad hoc marketing and communications activity as required

    What We’re Looking For

    Essential

    • Experience in a digital marketing or communications
    • Strong video content creation and editing skills
    • Excellent written communication skills and attention to detail
    • Experience creating content for social media and digital channels
    • Ability to manage multiple priorities in a busy, evolving environment
    • A collaborative, proactive and flexible approach

    Desirable

    • Experience in the charity, public or social impact sector
    • Experience supporting employability, skills or community programmes
    • Graphic design skills and confidence using design software
    • Experience contributing to internal communications
    • Basic understanding of performance reporting and analytics

    How to Apply

    If you would like to apply for this role, please create a supporting statement to demonstrate your suitability and to explain your interest in both the job and FareShare Midlands. Please send your supporting statement with a copy of your CV. Please note that applications submitted without a supporting statement will not be considered.

    We continue to strive to ensure that the profile of our staff and volunteers reflects the diverse communities we serve across the Midlands. As such we encourage and welcome applications from all our communities. We particularly welcome applications from people from ethnically diverse backgrounds as they are currently under-represented within FareShare Midlands.

    Closing date for applications is 12pm on Friday 27th February.

    Digital Marketing Officer employer: FareShare Midlands

    FareShare Midlands is an exceptional employer dedicated to tackling hunger and food waste while fostering community engagement and personal growth. Located in the vibrant Coronation Food Hub in Birmingham, we offer a collaborative work culture that values creativity and innovation, alongside opportunities for professional development in the charity sector. Join us to make a meaningful impact while enjoying the benefits of hybrid working and being part of a passionate team committed to transforming lives across the Midlands.
    FareShare Midlands

    Contact Detail:

    FareShare Midlands Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Digital Marketing Officer

    ✨Tip Number 1

    Network like a pro! Reach out to people in the industry, attend events, and connect with others on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.

    ✨Tip Number 2

    Show off your skills! Create a portfolio showcasing your best digital marketing work, especially any video content you've produced. This will give potential employers a taste of what you can bring to the table.

    ✨Tip Number 3

    Be proactive! Don’t just wait for job postings to appear. Reach out directly to organisations you admire, like FareShare Midlands, and express your interest in working with them. A little initiative can go a long way!

    ✨Tip Number 4

    Keep learning! Stay updated on the latest trends in digital marketing and food redistribution. Join webinars, read articles, and engage with online communities. This shows your passion and commitment to the field.

    We think you need these skills to ace Digital Marketing Officer

    Digital Marketing
    Video Content Creation
    Video Editing
    Written Communication Skills
    Social Media Content Creation
    Attention to Detail
    Project Management
    Collaboration
    Adaptability
    Email Marketing
    Internal Communications
    Graphic Design Skills
    Performance Reporting
    Analytics

    Some tips for your application 🫡

    Craft a Compelling Supporting Statement: Your supporting statement is your chance to shine! Make sure to highlight your relevant experience and why you're passionate about the role at FareShare Midlands. We want to see your creativity and enthusiasm come through in your writing.

    Tailor Your CV: Don’t just send a generic CV! Tailor it to match the job description, focusing on your digital marketing skills and any relevant experience in the charity sector. We love seeing how your background aligns with our mission.

    Showcase Your Digital Skills: Since this role is all about digital marketing, make sure to include examples of your video content creation and social media campaigns. We want to see what you can do, so don’t hold back!

    Apply Through Our Website: Remember to submit your application through our website! It’s the best way for us to receive your materials and ensures you’re considered for the role. Plus, it helps us keep everything organised!

    How to prepare for a job interview at FareShare Midlands

    ✨Know Your Impact

    Before the interview, dive deep into FareShare Midlands' mission and values. Understand how your role as a Digital Marketing Officer can directly contribute to tackling hunger and food waste. Be ready to share specific ideas on how you can use your digital skills to amplify their message.

    ✨Showcase Your Creativity

    Prepare examples of your previous work in video content creation and digital marketing. Bring along a portfolio or links to your projects that demonstrate your ability to create engaging content. This will help you stand out and show how you can bring fresh ideas to the team.

    ✨Engage with Their Community

    Familiarise yourself with the local charities and community organisations that FareShare Midlands supports. During the interview, mention how you can tailor marketing strategies to engage these groups effectively. This shows your commitment to their cause and your understanding of the community's needs.

    ✨Ask Thoughtful Questions

    Prepare insightful questions about the role and the organisation. Inquire about their current marketing strategies or how they measure the impact of their campaigns. This not only demonstrates your interest but also gives you a clearer picture of how you can fit into their plans.

    Digital Marketing Officer
    FareShare Midlands
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