Commercial Content Manager

Join Fanwave Digital - The Powerhouse Behind Andy’s Bet Club & BadManTipster.com. Fanwave Digital is a leading digital publisher in the sports betting space, running multiple high-performing brands. Our mission is to excite, entertain, and inform users through the highest-quality sports betting content, helping them bet smarter in a safe and responsible way.

We don’t just want to exist on every platform where people consume betting content. We want to be the go-to destination. Our flagship brands have built a loyal audience of over 2 million sports betting fans across multiple platforms. Now, we’re looking for a Commercial Content Manager to take the lead and drive growth, engagement, and revenue through a multibrand approach.

If you have deep expertise in sports betting, content strategy, copywriting and know how to turn traffic into revenue-generating users then this role is for you.

• Own and grow commercial organic traffic, turning high-intent search demand into clicks and CPAs.
• Write, edit, and publish commercial content articles that are optimised to drive direct conversions.
• Generate new and innovative ideas for commercial content that aligns with partner objectives and user interests.
• Grow clicks from Google search and LLMs from high-intent commercial keywords.
• Create a commercial SEO plan with SEO & Content Manager that targets high-intent commercial keywords.
• Lead commercial keyword strategy and clustering, ensuring content matches intent and ranks competitively.
• Optimise conversion pathways to improve view to click to revenue performance.
• Own and update key commercial content, including free bet pages and sitewide banners, keeping them fresh and relevant.
• Build strong relationships with bookmaker partners, staying informed on their latest offers, price boosts, and product features.
• Audit and optimise betting tips articles to ensure commercial offers are visible and effectively communicated.
• Continuously optimise the commercial funnel to maximise conversion rates and performance.
• Collaborate closely with Product and Social teams to ensure commercial offers are integrated and promoted across all relevant channels.
• Produce and maintain commercial performance reports, providing insight and recommendations to stakeholders.

• Proven experience in a content or commercial role within the sports betting industry, ideally at a leading sports betting affiliate brand.
• A track record of growing traffic and monetising content in a fast-paced digital environment.
• Strong editorial skills - able to edit, optimise, and publish high-quality content.
• Deep understanding of betting products, promotions, and customer acquisition strategies.
• Exceptional writing and editing skills, with a commercial and conversion-driven approach.
• Strong organisational and project management skills, with experience managing content calendars and campaigns.
• Passionate about sports and betting.
• A data-driven mindset with a relentless focus on user engagement and conversion rates.

We want our brand and channels to be the best, which means we must operate to the highest standards in everything we do. Employees who live by our five values are rewarded with both financial and professional growth.

• High standards: adopt the highest standards in your work, taking pride in quality, accuracy, and attention to detail.
• Innovation: we’re always seeking new ideas and opportunities to drive growth. If you’re not growing, you’re dying.
• Be curious: explore new possibilities, experiment, and never stop learning. That’s how we find the ideas and opportunities that drive us forward.
• Move fast: speed creates momentum, and momentum creates opportunity. We’d rather try something and learn than debate it endlessly.
• Have fun: Fanwave should never be dull. We want work that challenges you, helps you grow, and genuinely excites you.

• Lead a commercial content strategy for a top sports betting brand with a massive audience.
• Work with a talented, fast-moving team in a growing digital media company.
• Enjoy a high-impact role where your strategies directly drive traffic and revenue.
• Fully remote role with flexible working arrangements.
• Competitive salary + performance-based bonus.

Working from home budget, BUPA private health insurance (after passing probation), Perkbox membership (after passing probation).