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For Companies At a Glance
- Tasks: Lead Fanvue's content strategy and drive growth through innovative social media campaigns.
- Company: Join a dynamic team at Fanvue, focused on the creator economy.
- Benefits: Enjoy competitive salary, unlimited holiday, flexible hours, and a budget for personal growth.
- Why this job: Make a real impact in the creator space and shape narratives around AI creators.
- Qualifications: Proven experience in content creation and growth with a strong understanding of social algorithms.
- Other info: High autonomy and accountability in a diverse and inclusive environment.
The predicted salary is between 36000 - 60000 £ per year.
The Role
We are hiring a Content Strategy and Growth Lead to own Fanvue's organic content engine and distribution strategy across borrowed channels, partners, and communities, with a strong focus on AI creators and the wider creator economy. Today, millions of impressions and thousands of potential creator sign-ups are being left on the table because no one fully owns this surface. You will change that. This is a growth role, accountable for reach, creator sign-ups, and real business impact.
What You'll Do
- Own Fanvue's organic content and distribution strategy across borrowed channels including creator, partner, and community accounts on TikTok, Instagram, X, and YouTube.
- Build and operate a repeatable content system that consistently produces high-performing content.
- Ideate, script, and brief content independently, from concept through execution.
- Identify and capitalise on trends in real time, creating reactive content that drives reach and creator sign-ups.
- Develop creative frameworks that enable fast, high-quality output at scale.
- Analyse content performance deeply and continuously refine formats, hooks, and narratives.
- Shape and own the narrative around AI creators and the creator economy on social.
- Partner with educators, gurus, and creators to scale their content and drive traffic to Fanvue.
- Create cultural moments that generate multiple high-impact pieces of content, including campaigns reaching 1M+ impressions.
- Set trends and build influence, rather than following what's already working.
Who You Are
- A proven content and growth operator with case studies showing viral reach and measurable business outcomes.
- Deeply embedded in creator culture and the internet economy.
- Expert-level understanding of social algorithms across major platforms.
- Comfortable ideating, scripting, and briefing without support.
- Focused on conversion and growth rather than vanity metrics.
- Confident managing freelancers and creative partners with clear direction and feedback.
- Highly experimental, fast-moving, and comfortable with accountability.
- You love testing ideas and building repeatable growth engines.
- You want ownership of a high-impact acquisition channel.
- You enjoy shaping narratives and influencing culture.
- You care about outcomes like sign-ups and revenue, not just engagement.
- You prefer polished brand campaigns over fast, reactive content.
- You rely on heavy process or multiple approval layers.
- You optimise for likes and views without caring about conversion.
Own one of Fanvue's most important growth levers. Help define how AI creators discover and talk about Fanvue.
High autonomy, visibility, and accountability. Competitive salary and benefits package. Unlimited holiday. Flexible hours, according to when you perform best. Budget for growth and wellbeing.
Fanvue is for Everyone
We believe diverse teams build better products. Even if you do not meet every single requirement listed, we encourage you to apply. Many great people grow into parts of a role, and we value potential, mindset, and ambition just as much as experience.
Content Strategy and Growth Lead in London employer: fanvue
Contact Detail:
fanvue Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Strategy and Growth Lead in London
✨Tip Number 1
Get your networking game on! Connect with people in the creator economy and social media space. Attend events, join online communities, and don’t be shy to slide into DMs. Building relationships can open doors that a CV just can’t.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your content strategy and growth abilities. Use platforms like TikTok or Instagram to showcase your understanding of trends and algorithms. This is your chance to shine!
✨Tip Number 3
Be proactive! Don’t wait for job openings to pop up. Reach out to companies you admire, like Fanvue, and express your interest. Share your ideas on how you could contribute to their content strategy and growth. It shows initiative and passion!
✨Tip Number 4
Keep learning and adapting! The creator economy is always evolving, so stay updated on the latest trends and tools. Follow industry leaders, read relevant articles, and even take courses if you can. This will keep you ahead of the game and ready to impress!
We think you need these skills to ace Content Strategy and Growth Lead in London
Some tips for your application 🫡
Show Your Passion for Content: When you're writing your application, let your enthusiasm for content strategy and the creator economy shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and what you can bring to the table.
Be Specific About Your Experience: Don’t just say you’ve worked in content before; give us the juicy details! Share specific examples of campaigns you've led or content strategies you've developed that resulted in measurable growth. We love numbers and success stories!
Tailor Your Application: Make sure to customise your application to align with our job description. Highlight your understanding of social algorithms and how you’ve used them to drive creator sign-ups. This shows us you’ve done your homework and are ready to hit the ground running.
Keep It Professional Yet Personal: While we appreciate a friendly tone, remember to keep it professional. Share a bit about yourself and your journey in the creator space, but also ensure your application reflects your skills and how they fit with our goals at Fanvue. And don’t forget to apply through our website!
How to prepare for a job interview at fanvue
✨Know Your Content Inside Out
Before the interview, dive deep into Fanvue's current content strategy and their presence on platforms like TikTok, Instagram, X, and YouTube. Familiarise yourself with their tone, style, and any recent campaigns. This will help you speak confidently about how you can enhance their organic content engine.
✨Showcase Your Growth Mindset
Prepare to discuss specific examples of how you've driven growth in previous roles. Bring case studies that highlight your ability to create viral content and measurable business outcomes. This will demonstrate your understanding of what it takes to own a high-impact acquisition channel.
✨Be Trend-Savvy
Stay updated on the latest trends in the creator economy and social media algorithms. During the interview, share your insights on current trends and how you would capitalise on them for Fanvue. This shows you're not just reactive but also proactive in identifying opportunities.
✨Emphasise Collaboration and Leadership
Since the role involves managing freelancers and creative partners, be ready to discuss your experience in leading teams and providing clear direction. Highlight your communication skills and how you ensure everyone is aligned towards common goals, especially in a fast-paced environment.
