Content Strategy and Growth Lead

Join us in redefining the creator economy with AI. Fanvue is one of the fastest-growing creator monetisation platforms globally. We’re an AI-powered, creator-first platform helping creators connect, engage, and earn directly from their audiences at scale. Following our recent Series A, Fanvue has surpassed $100M+ in annual recurring revenue with triple-digit year-on-year growth, supporting hundreds of thousands of creators and millions of fans worldwide. Organic content is a core growth lever for Fanvue. This role exists to turn content into a repeatable, scalable acquisition engine that drives creator sign-ups, shapes culture, and positions Fanvue at the centre of the AI creator economy.

The Role

We’re hiring a Content Strategy and Growth Lead to own Fanvue’s organic content engine and distribution strategy across borrowed channels, partners, and communities, with a strong focus on AI creators and the wider creator economy. Today, millions of impressions and thousands of potential creator sign-ups are being left on the table because no one fully owns this surface. You will change that. This is a growth role, accountable for reach, creator sign-ups, and real business impact.

What You’ll Do

• Own Fanvue’s organic content and distribution strategy across borrowed channels including creator, partner, and community accounts on TikTok, Instagram, X, and YouTube.
• Build and operate a repeatable content system that consistently produces high-performing content.
• Ideate, script, and brief content independently, from concept through execution.
• Identify and capitalise on trends in real time, creating reactive content that drives reach and creator sign-ups.
• Develop creative frameworks that enable fast, high-quality output at scale.
• Analyse content performance deeply and continuously refine formats, hooks, and narratives.
• Shape and own the narrative around AI creators and the creator economy on social.
• Partner with educators, gurus, and creators to scale their content and drive traffic to Fanvue.
• Create cultural moments that generate multiple high-impact pieces of content, including campaigns reaching 1M+ impressions.
• Set trends and build influence, rather than following what’s already working.

Who You Are

• A proven content and growth operator with case studies showing viral reach and measurable business outcomes.
• Deeply embedded in creator culture and the internet economy.
• Expert-level understanding of social algorithms across major platforms.
• Comfortable ideating, scripting, and briefing without support.
• Focused on conversion and growth rather than vanity metrics.
• Confident managing freelancers and creative partners with clear direction and feedback.
• Highly experimental, fast-moving, and comfortable with accountability.

You’ll Thrive Here If

• You love testing ideas and building repeatable growth engines.
• You want ownership of a high-impact acquisition channel.
• You enjoy shaping narratives and influencing culture.
• You care about outcomes like sign-ups and revenue, not just engagement.

You’ll Struggle Here If

• You prefer polished brand campaigns over fast, reactive content.
• You rely on heavy process or multiple approval layers.
• You optimise for likes and views without caring about conversion.

Why Join Fanvue?

• Own one of Fanvue’s most important growth levers.
• Help define how AI creators discover and talk about Fanvue.
• High autonomy, visibility, and accountability.
• Competitive salary and benefits package.
• Unlimited holiday.
• Remote working.
• Flexible hours, according to when you perform best.
• Budget for growth and wellbeing.

Fanvue is for Everyone

We believe diverse teams build better products. Even if you do not meet every single requirement listed, we encourage you to apply. Many great people grow into parts of a role, and we value potential, mindset, and ambition just as much as experience.