Design Lead, Design Systems - Future Freelance in London

This is a freelance position that must be willing to work North American hours.

We are Fantasy. For over two decades, we've partnered with the likes of Google, Microsoft, Nike, Spotify, and Peacock to build digital products used by billions of people every day. We're now entering our most ambitious chapter: designing and building the next generation of intelligent experiences, where AI isn’t a chatbox but the orchestrator of truly personal products and brand experiences.

Your Role:

• As a Freelance Systems Design Lead at Fantasy you’ll think beyond ordinary to ship world-class products for world-leading organizations.
• You will collaborate with talented teams to create experiences that millions of people not only use — but love.
• Launch digital products and services with world-leading organizations.
• You’ll work with the world’s most forward-thinking companies, including the likes of Netflix, Spotify, Ford, Asana, The Academy of Motion Pictures, Dolby, Ancestry, Salesforce, and many others.
• You’ll work across diverse industries and across varying form factors, ranging from automotive, luxury, travel, operating systems, website ecosystems, design for voice and artificial intelligence.
• Craft experiences that people love.
• Create Human-Device interaction and communication through digital products.
• Lead and define principles that foster exceptional, human-centered digital experiences.
• Design visually compelling and high-functioning user interfaces for applications, websites, and digital products.
• Combine layout thinking with visual detail—delivering clean, cohesive, and system-driven design.
• Design systems that are scalable, accessible, and expressive.
• Ensure visual consistency and coherence across products through expert use of Figma and component libraries.
• Create and document micro-interactions and UI motion briefs to elevate usability and delight.
• Work closely with conceptual and UX designers to iterate on wireframes and navigation frameworks.
• Be involved in defining how people interact with AI.
• Work with forward-thinking organizations.
• Translate client goals into clear design solutions grounded in research, usability, and system thinking.
• Build lasting client relationships by leading with curiosity, confidence, and creativity.
• Represent the design discipline in cross-functional meetings, helping unify strategic and experiential perspectives.

Experience and Skills:

• A strong portfolio that spans a wide variety of digital products, services, and experiences.
• 4+ years of experience in the design industry, with a focus on human-centered digital experiences.
• Deep expertise in design systems, including structure, scalability, and documentation.
• Skilled in applying UI best practices, with strong command of page design, layout, and interaction visuals.
• Demonstrated ability to design based on data and user insights.
• Strong understanding of accessibility standards and inclusive design principles.
• Proficient in designing and iterating on UX-provided wireframes, refining into production-ready UI.
• Expertise in navigation frameworks, product flows, and system-level thinking.
• Ability to create and document micro-interactions and UI motion briefs.
• Ensures visual consistency and coherence across complex design ecosystems.
• Highly skilled in Figma, including shared libraries, plugins, and design system components.
• Passion for continual practice and process improvement.
• A meticulous eye for detail and strong design aesthetic sensibilities.
• Continued awareness of design trends and innovation.
• Exceptional communication skills.
• A passion for people and desire to establish highly successful relationships.

Our Commitment:

Fantasy has been building diverse, inclusive teams since 1999. We believe the range of perspectives in this building is inseparable from the quality of what we ship. Fantasy is an Equal Opportunity Employer. Since 1999, diversity has been vital to our success and ability to create products and services used and loved by millions of people all over the world. We are committed to continually fostering a diverse, equitable, and inclusive workplace.