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For Companies At a Glance
- Tasks: Own the execution of data and technical integrations for our marketing ecosystem.
- Company: Join FanDuel, a leading sports-tech entertainment company with a vibrant culture.
- Benefits: Enjoy competitive pay, flexible vacation, and professional development opportunities.
- Why this job: Make a real impact in marketing technology while working with cutting-edge tools.
- Qualifications: Experience in marketing tech, data engineering, and strong SQL skills required.
- Other info: Be part of a diverse team that values collaboration and innovation.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Edinburgh / Hybrid Engineering & Technology At FanDuel Group, we give fans a new and innovative way to interact with their favourite games, sports and teams. We’re dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career.
THE POSITION
FanDuel is looking for a highly technical and detail‑oriented Systems Admin, Marketing Technology to own the end‑to‑end execution of data and technical integrations that power our marketing ecosystem. In this role, you will ensure the successful implementation of data pipelines, event instrumentation, customer attributes, and system‑to‑system connections that fuel marketing activation, personalisation, and automation across all channels. You will sit within the Marketing Technology & Operations organisation and work cross‑functionally with Data, Product, Marketing Strategy, Engineering, and Marketing Operations to translate business requirements into accurate, scalable, and future‑proof technical solutions and executions.
THE GAME PLAN
- Technical Implementation & Data Architecture
- Own implementation of new marketing data pipelines, customer events, and attribute generation across FanDuel’s martech stack, ensuring accuracy, scalability, and alignment with data governance standards.
- Translate marketing requirements into robust technical specifications—including event schemas, workflow designs, data transformations, and integration logic—with an eye toward opportunities for AI‑driven automation and optimization.
- Partner with data, product and engineering teams to introduce net‑new data points, refine data structures, and optimize data consumption for downstream activation.
- Ensure governance of Martech tooling (e.g., CDPs, Data Activation tools, and Customer Experience Platforms) to maintain operational excellence, AI‑readiness, and seamless connectivity across Marketing and Media technology partners.
- Systems Integration & Martech Connectivity
- Implement and maintain integrations between martech systems (ETL, CDPs, promotional engines, content tools, analytics platforms) using REST APIs, webhooks, and structured data formats such as JSON, with increasing leverage of AI‑driven validation and monitoring where appropriate.
- Lead setup and configuration of new tools, features, and marketing capabilities, ensuring they are technically sound, AI‑capable where relevant, and ready for operational adoption.
- Support data‑driven personalisation and cross‑channel orchestration by ensuring underlying data flows, model inputs, and attribute lifecycles are correct and consistent.
- Marketing Enablement & Operational Excellence
- Serve as a key technical liaison across Customer Marketing, Data Science, Technology, and Product to ensure new capabilities are scoped, implemented, validated, and utilised effectively.
- Conduct end‑to‑end QA of data integrations, campaign triggers, and attribute logic to prevent errors and ensure high‑quality execution.
- Create and maintain technical documentation and implementation guides in Confluence, ensuring transparency, knowledge transfer, and clarity around AI‑enabled features and automation logic.
- Help champion best practices and ways of working, including prioritisation frameworks, workflow governance, and consistent implementation standards across marketing technologies.
- Identify gaps in the martech ecosystem and recommend new integrations or techniques—including AI‑enhanced approaches—to improve marketing precision, personalisation, and automation.
- Evaluate the technical feasibility of new marketing strategies and propose scalable solutions that responsibly incorporate machine learning, generative AI, or adaptive decisioning.
- Contribute to transformation initiatives that embed AI, model‑driven marketing, and advanced segmentation capabilities throughout the stack, strengthening FanDuel’s ability to deliver timely, personalised experiences.
THE STATS
What we’re looking for in our next teammate:
- Technical Expertise
- Experience in marketing technology implementation, data engineering support, or marketing operations with a strong technical focus.
- Advanced proficiency in SQL and experience working with structured and semi‑structured data (JSON, APIs, event payloads).
- Hands‑on experience with ETL/data integration tools (e.g., Hightouch, KNIME, AWS, Microsoft, SAP) and API‑based integrations.
- Familiarity with CDPs, marketing automation tools, and orchestration platforms.
- Experience implementing or managing server‑based automations or cloud environments.
- Implementation & Operational Skills
- Demonstrated success translating business needs into detailed technical requirements and scalable implementations.
- Ability to lead cross‑functional technical projects, influence stakeholders, and manage competing priorities.
- Strong problem‑solving skills with a meticulous eye for data accuracy, quality assurance, and debugging workflows.
- Experience with project management tools such as Jira, Asana, or Monday.com.
- A proactive, curious, solution‑oriented mindset with a passion for technical problem‑solving.
- Excellent communication skills, with the ability to explain technical concepts to non‑technical partners.
- Strong desire to build, improve, and innovate within a fast‑moving, high‑growth technology environment.
- Collaborative spirit—someone who values being part of One Team and thrives in cross‑functional partnership.
ABOUT FANDUEL GROUP
FanDuel Group is an innovative sports‑tech entertainment company that is changing the way consumers engage with their favourite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance‑deposit wagering, and TV/media.
FanDuel Group is an equal opportunities employer and we believe, as one of our principal states, “We Are One Team!”. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
Systems Admin employer: FanDuel
Contact Detail:
FanDuel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Systems Admin
✨Network Like a Pro
Get out there and connect with people in the industry! Attend meetups, webinars, or even just grab a coffee with someone who works at FanDuel. Building relationships can open doors that a CV just can't.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share your experiences with data pipelines, APIs, and any cool projects you've worked on. Let them see your passion for tech and how you can contribute to their team.
✨Ace the Interview
Prepare for those interviews by brushing up on common questions related to systems administration and marketing technology. Think about how your skills align with FanDuel's mission and be ready to discuss how you can help them win!
✨Apply Through Our Website
Don’t forget to apply directly through the FanDuel website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in being part of the team.
We think you need these skills to ace Systems Admin
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Systems Admin role. Highlight relevant experience, especially in marketing technology and data architecture. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about this role and how your background makes you a perfect fit. Don’t forget to mention your love for tech and problem-solving!
Showcase Your Technical Skills: Be sure to highlight your technical expertise, especially with SQL, APIs, and ETL tools. We’re keen on seeing how you’ve used these skills in past roles to drive results and improve processes.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!
How to prepare for a job interview at FanDuel
✨Know Your Tech Inside Out
Make sure you brush up on your technical skills, especially in SQL and data integration tools. Be ready to discuss your hands-on experience with APIs, ETL workflows, and any marketing technology you've worked with. This will show that you're not just familiar with the concepts but can actually apply them.
✨Showcase Your Problem-Solving Skills
Prepare examples of how you've tackled complex technical challenges in the past. FanDuel values a proactive mindset, so think about times when you identified gaps in processes or systems and how you proposed solutions. This will demonstrate your ability to think critically and innovate.
✨Communicate Clearly
Since you'll be working cross-functionally, practice explaining technical concepts in simple terms. Think about how you would describe your work to someone without a technical background. Clear communication is key to being a successful Systems Admin at FanDuel.
✨Emphasise Team Collaboration
FanDuel prides itself on a 'One Team' culture, so be prepared to discuss how you've collaborated with different teams in previous roles. Share specific examples of how you’ve worked with marketing, data science, or engineering teams to achieve common goals. This will highlight your ability to thrive in a team-oriented environment.