Martech Systems Admin in Edinburgh

At FanDuel Group, we give fans a new and innovative way to interact with their favourite games, sports and teams. We are dedicated to building a winning team and pride ourselves on being able to make every moment mean more, especially when it comes to your career.

FanDuel is looking for a highly technical and detail-oriented Systems Admin, Marketing Technology to own the end-to-end execution of data and technical integrations that power our marketing ecosystem. In this role, you will ensure the successful implementation of data pipelines, event instrumentation, customer attributes, and system-to-system connections that fuel marketing activation, personalisation, and automation across all channels.

You will sit within the Marketing Technology & Operations organisation and work cross-functionally with Data, Product, Marketing Strategy, Engineering, and Marketing Operations to translate business requirements into accurate, scalable, and future-proof technical solutions and executions. This role is ideal for someone passionate about data architecture, marketing technology, and operational excellence—someone who enjoys digging into APIs, ETL workflows, marketing platforms, and orchestration logic to enable world-class marketing experiences.

• Own implementation of new marketing data pipelines, customer events, and attribute generation across FanDuel's martech stack, ensuring accuracy, scalability, and alignment with data governance standards.
• Translate marketing requirements into robust technical specifications—including event schemas, workflow designs, data transformations, and integration logic—with an eye toward opportunities for AI-driven automation and optimisation.
• Partner with data, product and engineering teams to introduce net-new data points, refine data structures, and optimise data consumption for downstream activation.
• Ensure governance of Martech tooling (e.g., CDPs, Data Activation tools, and Customer Experience Platforms) to maintain operational excellence, AI-readiness, and seamless connectivity across Marketing and Media technology partners.

• Implement and maintain integrations between martech systems (ETL, CDPs, promotional engines, content tools, analytics platforms) using REST APIs, webhooks, and structured data formats such as JSON, with increasing leverage of AI-driven validation and monitoring where appropriate.
• Lead setup and configuration of new tools, features, and marketing capabilities, ensuring they are technically sound, AI-capable where relevant, and ready for operational adoption.
• Support data-driven personalisation and cross-channel orchestration by ensuring underlying data flows, model inputs, and attribute lifecycles are correct and consistent.

• Serve as a key technical liaison across Customer Marketing, Data Science, Technology, and Product to ensure new capabilities are scoped, implemented, validated, and utilised effectively.
• Conduct end-to-end QA of data integrations, campaign triggers, and attribute logic to prevent errors and ensure high-quality execution.
• Create and maintain technical documentation and implementation guides in Confluence, ensuring transparency, knowledge transfer, and clarity around AI-enabled features and automation logic.
• Help champion best practices and ways of working, including prioritisation frameworks, workflow governance, and consistent implementation standards across marketing technologies.

• Identify gaps in the martech ecosystem and recommend new integrations or techniques—including AI-enhanced approaches—to improve marketing precision, personalisation, and automation.
• Evaluate the technical feasibility of new marketing strategies and propose scalable solutions that responsibly incorporate machine learning, generative AI, or adaptive decisioning.
• Contribute to transformation initiatives that embed AI, model-driven marketing, and advanced segmentation capabilities throughout the stack, strengthening FanDuel's ability to deliver timely, personalised experiences.

• Experience in marketing technology implementation, data engineering support, or marketing operations with a strong technical focus.
• Advanced proficiency in SQL and experience working with structured and semi-structured data (JSON, APIs, event payloads).
• Hands-on experience with ETL/data integration tools (e.g., Hightouch, KNIME, AWS, Microsoft, SAP) and API-based integrations.
• Familiarity with CDPs, marketing automation tools, and orchestration platforms.
• Experience implementing or managing server-based automations or cloud environments.

• Demonstrated success translating business needs into detailed technical requirements and scalable implementations.
• Ability to lead cross-functional technical projects, influence stakeholders, and manage competing priorities.
• Strong problem-solving skills with a meticulous eye for data accuracy, quality assurance, and debugging workflows.
• Experience with project management tools such as Jira, Asana, or Monday.com.

• A proactive, curious, solution-oriented mindset with a passion for technical problem-solving.
• Excellent communication skills, with the ability to explain technical concepts to non-technical partners.
• Strong desire to build, improve, and innovate within a fast-moving, high-growth technology environment.
• Collaborative spirit—someone who values being part of One Team and thrives in cross-functional partnership.

FanDuel Group is an equal opportunities employer and we believe, as one of our principal states, "We Are One Team!". We are committed to equal employment opportunity regardless of race, colour, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included. We want our team to include diverse individuals because diversity of thought, diversity of perspectives, and diversity of experiences leads to better performance.