At a Glance
- Tasks: Build relationships with sports organisations and generate your own sales pipeline.
- Company: Join a fast-growing sports tech startup revolutionising fan engagement.
- Benefits: 25 days holiday, birthday off, share options, and a dedicated social budget.
- Other info: Enjoy autonomy and flexibility in a supportive, ambitious team.
- Why this job: Be part of a market leader and shape the future of sports partnerships.
- Qualifications: 2-5 years in sales or business development, strong relationship-building skills.
The predicted salary is between 29700 - 36300 £ per year.
Location: Hybrid (UK-based, with offices in Edinburgh and London)
Type: Full-Time
Team: Growth
Reports to: Head of Growth
About Fanbase
Fanbase is a fast-growing sports tech startup helping ambitious teams, Leagues, Events & Federations grow revenue, fan engagement, and digitise operations. Our all-in-one platform powers ticketing, memberships, apps, insights, and more - with a focus on helping mid-tier and forward-thinking clubs modernise how they connect with fans. We've grown rapidly to £1m ARR in just 2.5 years, doubling revenue year-on-year, and our product is now a market leader. Now we're scaling our Growth team to build the outbound engine that will power our next stage of growth.
About the Role
We're looking for a driven Sales Executive to build relationships with mid-tier sports organisations and turn them into long-term Fanbase partners. This is a role for someone who can do both halves of the job: generate their own pipeline through smart, personalised outbound, and build the kind of genuine relationships that win deals. You'll research and identify the right organisations, open doors with senior decision-makers, and guide prospects through the sales process - closing deals with the support of a Fanbase Account Executive in the short term, and taking on full closing responsibility as you grow into the role. Your mission: build a consistent, high-quality pipeline of the right sports organisations, and become the trusted partner who gets them excited about what Fanbase can do for them.
- Research and identify target mid-tier sports organisations that fit our ideal customer profile
- Build and manage an outbound pipeline across email, LinkedIn, and phone
- Craft personalised, non-generic outreach that lands with senior decision-makers
- Consistently hit and exceed meeting and pipeline targets
- Run and optimise outbound sequences using our sales stack including AI-driven tooling
- Keep our CRM accurate and up to date, tracking activity and pipeline metrics
- Test, measure, and iterate on messaging and targeting to improve conversion
Relationship Building & Deal Progression
- Build genuine, trusted relationships with prospects and guide them through the sales process
- Run discovery and product conversations, working alongside a Fanbase Account Executive to close deals
- Take increasing ownership of the full sales cycle, on a clear progression track to closing deals independently
- Maintain momentum across multiple live opportunities, keeping deals moving to close
Value Selling
- Fully embrace a Value Selling approach - lead with the customer's challenges and desired outcomes, not features
- Build a genuine understanding of each prospect's goals and articulate how Fanbase drives real commercial and fan-engagement value
- Qualify rigorously against fit and value, so your time is focused on the opportunities that matter
Feedback & Insights
- Feed market and prospect intelligence back to the Growth and Product teams
- Act as an early voice of the customer, spotting patterns in what target organisations need
What You'll Need
- A hunter mentality and genuine drive to build pipeline from scratch
- Strong relationship-building skills - you connect easily with people and earn trust quickly
- 2–5 years in a BDR/SDR, business development, partnerships, or sales role (strong candidates from other backgrounds who can prove the hustle are welcome)
- A track record of hitting or exceeding meeting/pipeline targets
- Ambition to grow into a full-cycle closing role
- On board with Value Selling - you sell outcomes, not features
- Excellent written and verbal communication, and a knack for personalised outreach
- Comfortable using sales tooling and eager to learn AI-driven prospecting workflows
- Highly organised, self-motivated, and able to manage many accounts at once
- A genuine interest in sport, media, or fan engagement
- Experience selling into or building partnerships in sports
- Experience carrying and closing a sales quota
- Familiarity with AI-driven outbound tools
- Formal Value Selling training or methodology experience
25 days holiday, your birthday off and the Scottish bank holidays
Share options - we want everyone to be part of our success
Dedicated monthly social budget
Clear progression path to closing deals and full ownership of the sales cycle
Be the person who opens doors for a fast-growing, market-leading sports tech company
Join a supportive, ambitious team with strong product-market fit
Autonomy, flexibility, and a chance to shape how we build partnerships at scale
Sales Executive employer: FanBase
Fanbase is an exceptional employer for those looking to thrive in a dynamic and innovative environment. With a strong focus on employee growth, we offer clear progression paths and the opportunity to take ownership of the sales cycle, all while being part of a supportive team that values autonomy and flexibility. Our hybrid work model, combined with unique benefits like share options and a dedicated social budget, makes Fanbase an attractive place for ambitious individuals passionate about sports and technology.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Executive
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Executive at FanBase, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including FanBase. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Executive. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Executive
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for FanBase:When writing your cover letter, make sure to tailor your message specifically for FanBase. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at FanBase
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show FanBase that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show FanBase that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with FanBase’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
