At a Glance
- Tasks: Lead the retail operation at Wembley Stadium, driving sales and fan experiences.
- Company: Join Fanatics Commerce, the global leader in licensed sports merchandise.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Flexible hours with exciting matchdays and events.
- Why this job: Be part of a passionate team that enhances fan experiences at iconic events.
- Qualifications: Experience in retail management and strong leadership skills required.
The predicted salary is between 59400 - 72600 £ per year.
Wembley, England, United Kingdom
Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.
At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.
ROLE OVERVIEW
The General Manager – Wembley Retail is responsible for leading the complete Fanatics retail operation at Wembley Stadium, with full accountability for commercial performance, event retail execution, inventory management, workforce planning, and the strategic relationship with The FA and Wembley Stadium. This role drives sustainable revenue and profit growth across the permanent store and all event retail formats, while delivering consistently exceptional fan experiences. The General Manager – Wembley Retail delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.
HOW WILL YOU DRIVE IMPACT
Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.
- Team & Leadership Impact (Build Championship Teams)
- Act as the senior Fanatics retail contact for The FA, Wembley Stadium and key venue stakeholders, representing Fanatics in operational and commercial meetings.
- Work cross-functionally with Retail Operations, Merchandising, Marketing, IT, Finance, HR, Loss Prevention and Supply Chain to align planning and execution across the operation.
- Embed lessons learned and best practice into standard operating procedures.
- Build a high-performing management and supervisory team with clear accountability across store, events, inventory and workforce planning.
- Set expectations for leadership behaviours, communication, performance management and engagement.
- Fan & Customer Impact (Obsessed with Fans)
- Deliver exceptional fan experiences across all Wembley retail touchpoints.
- Identify opportunities to grow the business through new retail concepts and enhanced fan engagement.
- Review performance after key events and translate findings into future event plans.
- Maintain a safe, compliant and professionally presented operation at all times.
- Innovation & Problem Solving (Limitless Entrepreneurial Spirit)
- Identify and pursue opportunities to grow the Wembley retail operation.
- Leverage performance data and post-event reviews to drive insight-led improvements.
- Build contingency planning and event-readiness protocols.
- Champion a culture of continuous improvement across store, event and inventory operations.
- Ownership & Execution (Determined & Relentless Mindset)
- Own the commercial performance of the Wembley retail operation.
- Provide overall leadership for event retail execution across all venue locations.
- Own labour, controllable costs and operational expenditure within agreed budgets.
- Ensure strong controls for accounting, stock, security, health and safety and company policy compliance.
AI & DIGITAL CAPABILITY
This role is expected to:
- Apply AI and technology to improve efficiency, quality, and outcomes.
- Use data and digital tools to inform decisions and enhance performance.
- Demonstrate curiosity and adaptability in adopting new technologies.
- Contribute to a culture of innovation and continuous improvement.
CAPABILITIES & EXPERIENCE YOU BRING
Required Qualifications:
- Successful senior retail or venue management experience.
- Proven experience leading complex, high-volume operations.
- Strong commercial judgement with hands-on experience of budgeting and KPI management.
- Demonstrable ability to build and sustain senior stakeholder relationships.
- Strong people leadership capability with experience of managing through others.
- Experience within sports, stadium, event or high-footfall retail environments is highly desirable.
- Flexibility to work matchdays, concerts, major events and evenings and weekends.
WORK LOCATION
Your work location will be onsite in Wembley.
At Fanatics, we operate with a BOLD mindset - We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset.
ABOUT US
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally.
Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods.
At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:
- Build Championship Teams
- Obsessed with Fans
- Limitless Entrepreneurial Spirit
- Determined and Relentless Mindset
Retail Stadium General Manager (Wembley Stadium) employer: Fanatics
At Fanatics, we pride ourselves on being an excellent employer by fostering a vibrant and inclusive work culture that celebrates sports enthusiasm. Our Retail Sales Associates enjoy competitive benefits, opportunities for personal and professional growth, and the chance to be part of a dynamic team that thrives in a high-energy environment, especially during game days. Join us in creating unforgettable experiences for fellow sports fans while developing your career in the heart of the action.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Stadium General Manager (Wembley Stadium)
✨Get Your Retail Game On
Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!
✨Join Retail Networks and Forums
Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like Fanatics, so don’t miss out on building those relationships!
✨Be Ready for Busy Season Opportunities
Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.
✨Show Off Your Customer Service Skills
Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like Fanatics!
We think you need these skills to ace Retail Stadium General Manager (Wembley Stadium)
Some tips for your application 🫡
Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.
Tailor Your CV for Retail:When applying for a full-time role like this one at Fanatics, customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.
Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at Fanatics and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!
Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show Fanatics that you’re ready to jump in and contribute right away!
How to prepare for a job interview at Fanatics
✨Show Off Your Customer Service Skills
Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!
✨Familiarity with Point of Sale Systems
Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!
✨Understand Product Knowledge
Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.
✨Be Ready for Role-Playing Scenarios
Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!
