Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create engaging social media content and manage influencer partnerships across Instagram and TikTok.
- Company: Join Fanatics, a leading brand in sports and fashion marketing.
- Benefits: Competitive benefits, collaborative culture, and opportunities for personal growth.
- Why this job: Be at the forefront of digital marketing and influence fan culture globally.
- Qualifications: 3+ years in social media or influencer marketing, with strong analytical skills.
- Other info: Passion for football and streetwear is a plus; international experience valued.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Social Media & Seeding Marketing Specialist
Fanatics Manchester, England, United Kingdom
Role Overview
We’re looking for a dynamic and creative Social Media & Seeding Marketing Specialist to join our in-house team at Fanatics. This role is perfect for a digital native with a strong grasp of content creation, influencer partnerships, and consumer engagement strategies—particularly across Instagram and TikTok. You’ll take the lead in developing and executing organic social media strategies and managing our seeding program, ensuring the right products land in the right hands—from creators and influencers to stylists and athletes. This role is highly collaborative and fast-paced, requiring an instinct for storytelling and an eye for cultural relevance.
Experience in international markets is essential, and fluency in an additional European language — especially Italian, German, or French — is highly valued to support localisation efforts and expand brand reach across key regions.
What You Will Do
- Social Media Strategy & Execution: produce, publish social content across Instagram, TikTok, and other relevant platforms. Use platform-native tools, trends, and formats to build engagement and strengthen community connection.
- Influencer & Creator Management: identify and manage relationships with creators, influencers, and tastemakers across target markets. Support campaigns with clear briefs and KPIs, and ensure brand alignment in all collaborations.
- Product Seeding & Gifting Strategy: own and execute the seeding program from end to end—develop target lists, coordinate product sends, and track outcomes. Work closely with PR and our US social media teams to maximise visibility and storytelling opportunities from seeded moments.
- Performance Tracking & Reporting: analyse and report on content, influencer, and seeding performance using social and CRM analytics. Optimise based on KPIs such as engagement, reach, content usage, and influencer ROI.
- Content Ideation & Collaboration: collaborate with designers, videographers, and creators to produce engaging, platform-specific content—especially short-form video—that reflects the energy of football and streetwear culture.
- International Campaign Activation: localisation of social and seeding campaigns for international markets, ensuring cultural relevance and audience resonance. Partner with regional creators to drive authenticity and reach.
- Trend & Platform Insight: stay ahead of TikTok and Instagram trends, social algorithm changes, and digital culture to keep content fresh, reactive, and relevant.
Key Relationships
- Marketing Brand Activation (US & International)
- Fanatics Studio
- Product Design
- Commercial teams
- Finance
What You Bring To The Team
- Minimum 3 years’ experience in a social media, influencer marketing, or digital brand role, ideally within fashion, sport, or youth culture sectors.
- Demonstrated success in managing and growing social channels—particularly Instagram and TikTok—with a strong grasp of platform trends and native content.
- Experience running or supporting a product seeding or gifting program, with clear results in reach, engagement, and brand alignment.
- Strong influencer management skills, including sourcing, briefing, and relationship handling across international markets.
- Data-driven mindset with confidence in using analytics tools (e.g. Meta Suite, TikTok Analytics, GA4, or equivalent).
- Excellent organisational skills with the ability to manage multiple projects and creators simultaneously.
- Fluency in English required; fluency in Italian, German or French is highly desirable.
- Experience in an international or multi-market business environment preferred.
- A passion for football, fan culture, or streetwear is a strong plus.
- University degree or equivalent
- Experience working in an international environment and/or an additional language is an asset.
What’s In It For You
Culture: Join a team where you’re surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on collaboration, support, and continuous development, you’ll be empowered to help shape our culture that celebrates both individual and team successes.
Benefits: Fanatics offers a range of competitive benefits tailored to each country in which we operate. Specific details regarding the benefits package applicable to your location will be shared and discussed during the interview process.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing and Sales
- Industries: Technology, Information and Internet
Note: This job description reflects the responsibilities and requirements as provided and may be updated periodically.
#J-18808-Ljbffr
Social Media & Seeding Marketing Specialist employer: Fanatics
Contact Detail:
Fanatics Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media & Seeding Marketing Specialist
✨Tip Number 1
Get your social media game on point! Showcase your creativity by sharing engaging content on platforms like Instagram and TikTok. Use trending formats and tools to demonstrate your understanding of the latest trends—this is your chance to shine!
✨Tip Number 2
Network like a pro! Connect with influencers and creators in your field. Building relationships can open doors for collaborations and opportunities that might just land you that dream job. Don’t be shy—reach out and engage!
✨Tip Number 3
Show off your analytical skills! Be ready to discuss how you've tracked performance and optimised campaigns in the past. Employers love data-driven candidates, so come prepared with examples of how you've used analytics to boost engagement.
✨Tip Number 4
Apply through our website! We want to see your application, but even more, we want to see your personality. Make sure to highlight your passion for football, streetwear, or fan culture—it’s what makes you unique and could set you apart from the crowd!
We think you need these skills to ace Social Media & Seeding Marketing Specialist
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique style, especially since this role is all about dynamic content creation.
Tailor Your Experience: Make sure to highlight your relevant experience in social media and influencer marketing. We want to see how your background aligns with the specific needs of the role, so don’t hold back on those achievements!
Be Data-Driven: Since this role requires a data-driven mindset, include any analytics tools you've used and how you've leveraged data to improve social media performance. Show us you can back up your strategies with solid numbers!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Fanatics!
How to prepare for a job interview at Fanatics
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and features on Instagram and TikTok. Familiarise yourself with successful campaigns and content styles that resonate with audiences, as this will show your passion and understanding of the platforms during the interview.
✨Showcase Your Creativity
Prepare to discuss your previous work in content creation and influencer partnerships. Bring examples of your best campaigns or posts, and be ready to explain your thought process behind them. This will demonstrate your ability to think outside the box and engage consumers effectively.
✨Understand the Brand
Research Fanatics thoroughly before the interview. Understand their products, target audience, and recent marketing efforts. Being able to articulate how you can contribute to their goals will set you apart from other candidates.
✨Be Data-Driven
Brush up on your analytics skills and be prepared to discuss how you’ve used data to inform your social media strategies. Highlight specific metrics you've improved in past roles, as this shows you can back up your creative ideas with solid results.