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- Tasks: Build and scale a high-performing affiliate network across social platforms with micro-influencers.
- Company: Join Fanatics, a leading global digital sports platform igniting fan passions.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Make an impact in the sports industry while working with creators and influencers.
- Qualifications: 3+ years in affiliate management and strong analytical skills required.
- Other info: Fast-paced team with a focus on innovation and collaboration.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We’re hiring a Social Affiliate Manager to build and scale a high‑performing affiliate network across X/Twitter, TikTok, Meta, and other social platforms prioritising micro‑influencers and creator‑led content. Your mandate is to turn this network into our owned distribution engine: recruit and activate affiliates, provide content and conversion playbooks, and continuously optimise performance. The primary goal is to increase Active Fanatics Markets users by designing scalable, data‑driven systems, owning social affiliates end‑to‑end, and integrating results across paid media and CRM.
Responsibilities
- Identify, recruit, and onboard social affiliates and micro‑influencers; negotiate terms, set performance expectations, and scale partnerships into a repeatable media system.
- Take ownership of existing affiliate relationships; deepen engagement with clear playbooks, brand‑safe guidelines, and measurable growth targets.
- Develop creator toolkits (hooks, CTAs, content templates, landing pages, UTM/tracking, disclosure/compliance guidance) to enable fast iteration and consistent outcomes.
- Stand up social recognition and tiering frameworks (badging/levels) with quality criteria, performance tiers, and escalation/removal processes to protect brand integrity.
- Support major marketing campaigns with tailored affiliate activation plans; align creator narratives and promotions to product GTM and seasonal moments.
- Work closely with the creative team to ideate and maintain a steady social‑first creative testing pipeline informed by creator feedback and social listening.
- Strategise, build, and execute CRM communications via Braze and Pipedrive (Email, Push, in‑app), integrating social affiliate promotions and lifecycle triggers.
- Proactively assist with GTM strategy; partner with Product, Analytics, Legal, and Compliance to ensure creator‑led content drives activation, retention, and incremental revenue.
- Define and monitor KPIs across affiliates, paid social, and CRM (e.g., activation rate, CAC, ROAS, LTV, content velocity); use insights to refine segmentation, offers, creative, and channel mix.
- Establish rapid feedback loops on X/Twitter and other platforms: social listening, trend spotting, creator testing sprints, and systematic iteration of winning formats.
Qualifications
- 3+ years managing affiliate programs with a focus on social affiliates and micro‑influencers; expertise in tracking, attribution, compensation models, and brand safety.
- 1+ years hands‑on with major digital ad channels (Google, Meta, TikTok, Apple Search) and a track record of driving acquisition and ROI.
- Strong analytical abilities: comfortable with cohort analysis, incrementality testing, multi‑touch attribution, and optimising creator/affiliate performance.
- Creative, systems‑thinking mindset to build scalable content and conversion playbooks for a distributed media network.
- Excellent communication and collaboration skills to align creators, internal teams, and partners across B2B and B2C contexts.
- Flexibility to adapt to new platforms, formats, and trends in a fast‑paced environment.
- Knowledge and understanding of sports betting and prediction markets.
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximise the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform.
About The Team
Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.
Social Affiliate Manager employer: Fanatics
Contact Detail:
Fanatics Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Affiliate Manager
✨Tip Number 1
Network like a pro! Get on LinkedIn and connect with folks in the industry. Join relevant groups, engage in discussions, and don’t be shy to reach out for informational chats. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show up at industry events or webinars. These are golden opportunities to meet potential employers and showcase your passion for social affiliate marketing. Plus, it’s a great way to learn about the latest trends and make connections that could lead to job offers.
✨Tip Number 3
Don’t just apply and wait! Follow up on your applications. A quick email to express your enthusiasm can set you apart from other candidates. It shows you’re proactive and genuinely interested in the role.
✨Tip Number 4
Leverage our website to find roles that match your skills. We’ve got a range of positions that could be perfect for you. Plus, applying directly through us can sometimes give you a leg up in the hiring process!
We think you need these skills to ace Social Affiliate Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Social Affiliate Manager role. Highlight your experience with social affiliates and micro-influencers, and show us how you can turn our affiliate network into a powerhouse!
Show Off Your Analytical Skills: We love numbers! Include examples of how you've used data to drive decisions in previous roles. Whether it's tracking performance or optimising campaigns, let us know how you've made an impact through analytics.
Be Creative!: This role is all about creative content and engagement. Share any innovative ideas or projects you've worked on that demonstrate your ability to think outside the box. We want to see your flair for creating compelling content!
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Fanatics
✨Know Your Platforms
Familiarise yourself with X/Twitter, TikTok, and Meta. Understand their unique features and how micro-influencers thrive on each platform. This knowledge will help you discuss strategies for building a high-performing affiliate network.
✨Showcase Your Analytical Skills
Be ready to talk about your experience with tracking, attribution, and performance metrics. Prepare examples of how you've used data to optimise campaigns and drive ROI in previous roles. This will demonstrate your analytical mindset and ability to refine strategies.
✨Prepare Creative Playbooks
Think about how you would develop content and conversion playbooks for affiliates. Bring ideas for creator toolkits that include hooks, CTAs, and templates. Showing your creativity and systems-thinking will impress the interviewers.
✨Engage with Real Examples
Have specific examples ready of successful partnerships or campaigns you've managed. Discuss how you onboarded affiliates, set performance expectations, and achieved measurable growth. This will highlight your hands-on experience and ability to drive results.
