Retail Sales Manager

Retail Sales Manager

Full-Time 40000 - 50000 ÂŁ / year (est.) No home office possible
Fanatics

At a Glance

  • Tasks: Drive sales and expand our retail presence in the UK & ROI sports market.
  • Company: Join Fanatics, a global leader in digital sports and collectibles.
  • Benefits: Competitive salary, dynamic work environment, and growth opportunities.
  • Other info: Collaborative culture with a focus on innovation and fan engagement.
  • Why this job: Be part of an exciting team reshaping the collectibles experience for sports fans.
  • Qualifications: 5+ years in sales or account management, ideally in sports or eCommerce.

The predicted salary is between 40000 - 50000 ÂŁ per year.

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform.

Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.

Role Summary

Responsible for driving sales and margin performance across our B2B Retail channels (including High Street, Sports etc.) in the UK & ROI, with a major focus on expanding our presence in these fast-growing segments. The role will be accountable for developing new customer relationships, building out point-of-sale opportunities, and maximising performance with existing retail partners. Work in close collaboration with internal departments and external partners to ensure smooth business operations, whilst delivering on ambitious growth and profitability targets. This is a full time role, in the designated office 5 days per week.

Responsibilities

  • Oversee sales performance across Sports, High Street, and eCommerce retail accounts in the UK/ROI.
  • Develop channel-specific strategies to achieve sales and margin targets and increase profitability in key growth categories.
  • Major focus on expanding the customer base in these channels, onboarding new retail partners and driving additional point-of-sale opportunities.
  • Analyse local market dynamics, consumer behaviour, and competitor activity to inform strategy and tactical execution.
  • Key account management of existing and new customers, including relationship management, account development, and long-term growth planning.
  • Build and maintain an in-depth understanding of the Sports, Lifestyle, and eCommerce landscape to ensure competitive advantage.
  • Supply territory insights to inform wider business strategy, category planning, and promotional activation.
  • Ensure smooth communication and coordination with internal functions such as Sales Support, Marketing, Brand, Production, and Logistics.
  • Provide timely and accurate reporting to Finance, Controlling, Planning, and Senior Management on the performance and outlook of the business.
  • Implement channel-specific promotional activities and support local retail initiatives to drive sell-through.

Knowledge / Skills / Experience

  • 5+ years of relevant sales or account management experience, ideally with strong exposure to Sports, Lifestyle, High Street, or eCommerce channels.
  • Proven track record of access to key decision-makers and influencing senior stakeholders in retail.
  • Strong understanding of the UK retail landscape, with emphasis on digital commerce and omnichannel trading.
  • Trading card / collectibles experience a strong plus.
  • Excellent commercial acumen, with the ability to apply a broad range of sales techniques to increase sales and profitability.
  • Outstanding oral and written communication skills.
  • Strong organisational skills with the ability to manage workload and priorities independently.
  • Resilient, proactive, and adaptable to change.
  • Professional, polished presence and ability to act as a brand ambassador.
  • Degree in a business-related field preferred.

Competencies

  • Teamwork and collaboration.
  • Problem-solving, resolutive and “can do” attitude.
  • Resilience and patience.
  • Results-oriented, with a strong focus on growth.
  • Positive, confident, and professional mindset.

The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post. Subject to applicable laws, Fanatics Collectibles may choose to run a background check.

Retail Sales Manager employer: Fanatics

Fanatics is an exceptional employer, offering a dynamic work environment where innovation meets passion for sports. With a strong focus on employee growth and collaboration, we provide ample opportunities for professional development while fostering a culture that celebrates teamwork and creativity. Located in the vibrant UK market, our Retail Sales Manager role allows you to be at the forefront of expanding our presence in the fast-growing collectibles sector, all while being part of a global leader dedicated to enhancing the fan experience.
Fanatics

Contact Detail:

Fanatics Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Retail Sales Manager

✨Tip Number 1

Network like a pro! Get out there and connect with people in the retail and sports industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might help you land that dream job!

✨Tip Number 2

Show off your passion for sports! When you get the chance to chat with hiring managers or during interviews, let your enthusiasm shine through. Share your experiences and knowledge about the sports world, especially if it relates to collectibles or retail.

✨Tip Number 3

Prepare for those interviews! Research Fanatics and its competitors, understand their products, and think about how you can contribute to their growth. Tailor your answers to show how your skills align with their goals, especially in expanding retail channels.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Fanatics team. Let’s make it happen together!

We think you need these skills to ace Retail Sales Manager

Sales Performance Management
Account Management
Customer Relationship Development
Market Analysis
Strategic Planning
Retail Channel Strategy
Communication Skills
Commercial Acumen
Organisational Skills
Adaptability
Teamwork and Collaboration
Problem-Solving Skills
Knowledge of eCommerce
Understanding of Sports and Lifestyle Markets

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the Retail Sales Manager role. Highlight your relevant experience in sales and account management, especially in the sports or eCommerce sectors. We want to see how your skills align with our goals!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about sports and how you can contribute to our team. Be sure to mention any specific achievements that demonstrate your sales prowess.

Showcase Your Knowledge: We love candidates who know their stuff! In your application, reference your understanding of the UK retail landscape and any experience you have with trading cards or collectibles. This will show us you're ready to hit the ground running.

Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our awesome team at Fanatics Collectibles!

How to prepare for a job interview at Fanatics

✨Know Your Numbers

Before the interview, brush up on your sales performance metrics and be ready to discuss specific figures. Fanatics is all about driving sales and margin performance, so showcasing your past achievements with concrete numbers will impress the interviewers.

✨Understand the Market

Dive deep into the UK retail landscape, especially in sports and eCommerce. Familiarise yourself with current trends, consumer behaviour, and competitor activities. This knowledge will help you demonstrate your strategic thinking and how you can contribute to expanding their presence.

✨Build Relationships

Since the role involves key account management, think of examples where you've successfully built and maintained relationships with clients. Be prepared to share how you’ve influenced decision-makers and fostered long-term partnerships in your previous roles.

✨Showcase Your Adaptability

Fanatics values resilience and adaptability. Prepare to discuss situations where you've had to pivot your strategy or approach due to changing circumstances. Highlighting your 'can do' attitude will resonate well with the team’s culture.

Land your dream job quicker with Premium

You’re marked as a top applicant with our partner companies
Individual CV and cover letter feedback including tailoring to specific job roles
Be among the first applications for new jobs with our AI application
1:1 support and career advice from our career coaches
Go Premium

Money-back if you don't land a job in 6-months

>