Marketing Manager - Hobby/Retail - Fanatics Collectibles

This role is pivotal in driving the growth and visibility of Topps’ Sport and Entertainment collectibles in the UK market. The successful candidate will be responsible for developing and executing marketing strategies, managing relationships with key partners, and ensuring the effective promotion of our products across various channels in the UK.

Key Responsibilities:

• Marketing Strategy and Planning: Develop and implement effective marketing plans and brand strategies for sport & entertainment collections tailored to the UK market. Manage all elements of consumer marketing/promotions, including consumer research and analysis, advertising, trade promotion, online marketing, financial analysis, and budget management. Oversee and manage the successful creation of Digital commercials from script to broadcast/execution.
• Content and Social Media Management: Work closely with the Social Media Manager to produce engaging content for Topps’ social media channels, including influencer marketing, to increase the reach and engagement of our collections. Collaborate with creative teams to produce compelling content for social media, ensuring alignment with brand guidelines and marketing objectives.
• Relationship and Partnership Management: Create and develop relationships with high-profile partners such as football governing bodies, Premier League clubs, and brand partners. Manage new licenses and contract renewals with professional football clubs in the UK. Explore new opportunities to work with brand partners and organizations to extend the reach of all collections, including promotion, sampling, and mutually beneficial competitions.
• Event and Project Management: Organize and execute successful large-scale audience-focused events across multiple cities in the UK. Develop project teams and outline critical paths, timelines, and deliverables to ensure timely and effective execution of marketing initiatives.
• Budget and Financial Management: Accurately manage the promotional and advertising spend for each collection, ensuring alignment with the budget. Work with sales teams in the UK to develop retail plans for each product, ensuring maximum market penetration and sales growth.
• Cross-functional Collaboration: Collaborate with internal and external teams, including agencies and suppliers, to execute marketing activities effectively. Manage PR, online, and media agencies to develop cost-effective ideas that promote the company and its products.

Qualifications:

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• 3-5 years of marketing experience in sports/entertainment or relevant consumer products, with a strong focus on the UK market.
• Proven track record of delivering successful marketing campaigns.
• Strong passion for and comprehensive knowledge of football, specifically the Premier League.
• Self-confident, energetic, proactive, organized, highly detailed, and goal-oriented.
• Strong influencing, communication, and interpersonal skills with a ‘can-do’ mindset.
• Ability to work collaboratively and autonomously in a fast-paced team environment.
• Proven ability to multitask, juggle multiple projects, and effectively determine priorities.
• Experience working with an international, decentralized team.
• Hands-on, pragmatic, and results-oriented.
• Ability to think creatively and strategically while also being able to execute flawlessly.

Preferred Qualifications:

• Experience working in the UK market, particularly with Premier League-related initiatives.
• Experience working for an international company.
• Personal affinity with or direct experience in collectible sports and entertainment products.

The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post.

About the Team: Fanatics Collectibles is a leading licensor, producer, designer, and seller of physical and digital trading cards, sports memorabilia, and other digital assets for entertainment and sports properties globally, as well as a manufacturer of physical and digital trading cards. It has secured exclusive licensing arrangements with major national professional sports leagues, including the MLB, NFL and the NBA, and related players associations, to produce physical and digital trading cards and other collectibles. Fanatics Collectibles also has partnerships with a number of individual international sports teams and leagues, as well as owners of other entertainment properties granting similar exclusive rights. Fanatics Collectibles recently announced Fanatics Live, expected to launch later in 2023, which will focus on transforming the digital shopping experience through personality-driven content and entertainment.