Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead consumer insights and brand performance measurement across EMEA for Fanatics Collectibles.
- Company: Join Fanatics Collectibles, a leader in the sports and entertainment industry.
- Benefits: Full-time role with competitive salary and opportunities for professional growth.
- Why this job: Make data-driven decisions that shape marketing strategies and impact the collectibles market.
- Qualifications: 4-8 years in consumer insights or marketing analytics; strong analytical and communication skills required.
- Other info: Dynamic work environment with a focus on collaboration and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Fanatics Collectibles is seeking a data-driven, detail-oriented Marketing Data & Insights Consultant to lead consumer and brand performance measurement across the EMEA region. This role will serve as the central point of contact for brand tracking, consumer research, and data synthesis, helping the marketing and commercial teams make insight-led decisions. This is a full-time role, in the designated office 5 days per week. The ideal candidate will combine strong analytical skills with a deep understanding of research methodologies and business context. They will manage the EMEA brand tracking program with Kantar, support ad hoc research and eCommerce surveys, and build a clear view of the collectibles consumer ecosystem by sport, franchise, and market.
Key Responsibilities
- Brand Tracking & Measurement: Manage Brand Tracking SOW with Kantar: Serve as the day-to-day lead for the EMEA brand tracking program, ensuring Kantar delivers on timelines, scope, and business needs.
- Data Analysis & Synthesis: Review and analyze Kantar’s monthly raw data outputs, distilling findings into concise, actionable insights for marketing and commercial partners. Guide Quarterly Reporting: Partner with Kantar on quarterly deliverables—shaping the analysis, ensuring focus on business priorities, and pushing for meaningful recommendations. Monitor key brand health metrics such as awareness, consideration, preference, and brand equity across markets. Drive adoption of brand tracking insights across teams to inform marketing strategy, campaign planning, and business reviews.
- Consumer Insights & Research: Lead and support quantitative and qualitative consumer research across EMEA to uncover collector motivations, category engagement, and purchase behavior. Manage eCommerce insights surveys, collaborating with digital and CRM teams to understand online shopper behavior, conversion drivers, and post-purchase satisfaction. Execute event-level surveys and ad hoc consumer research projects to assess fan engagement and marketing effectiveness. Combine syndicated, primary, and internal data sources to provide a holistic view of consumer attitudes and trends across the collectibles landscape.
- Consumer Ecosystem Analysis: Map and maintain an evolving view of the collector ecosystem — identifying key audience segments by sport, franchise, market, and consumer type. Analyze category engagement, collector habits, and product affinities to help inform marketing and retail activation priorities. Partner with analytics and marketing teams to align audience insights with CRM, social, and media segmentation strategies. Develop frameworks and dashboards that make consumer and franchise-level insights easy to access and use across the organization. Work closely with cross-functional partners across Marketing, Analytics, CRM, and E-commerce to connect consumer and performance data. Ensure insights are presented in clear, executive-ready formats (dashboards, summaries, and presentations) that enable quick, informed decision-making. Partner with Kantar and internal teams to continuously improve methodologies, data quality, and storytelling impact.
Qualifications:
- 4–8 years of experience in consumer insights, marketing analytics, or brand tracking, ideally within sports, entertainment, or consumer goods industries.
- Hands-on experience managing brand tracking programs (Kantar experience highly preferred).
- Strong quantitative and analytical skills with the ability to translate complex data into actionable insights.
- Proven experience running consumer surveys, including eCommerce and event-based research.
- Skilled communicator and presenter with strong attention to detail and ability to influence through data.
- Proficient in Excel and PowerPoint; familiarity with data visualization tools (e.g., Tableau, Power BI) a plus.
- Bachelor’s degree in Marketing, Business, Statistics, Psychology, or related field (advanced degree a plus).
- Experience working across multiple EMEA markets or within a global matrix organization preferred.
The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post.
Marketing Insights Manager, Fixed Term - Fanatics Collectibles employer: Fanatics
Contact Detail:
Fanatics Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Insights Manager, Fixed Term - Fanatics Collectibles
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Fanatics Collectibles. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by diving deep into the company’s values and recent projects. Show us you’re not just another candidate; demonstrate your passion for collectibles and how your skills can elevate their marketing strategies.
✨Tip Number 3
Practice your data storytelling! Since this role is all about insights, be ready to discuss how you've turned complex data into actionable strategies in past roles. We want to see your analytical prowess in action!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Fanatics Collectibles.
We think you need these skills to ace Marketing Insights Manager, Fixed Term - Fanatics Collectibles
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Insights Manager role. Highlight your experience in consumer insights and brand tracking, especially if you've worked with Kantar or similar methodologies. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the collectibles market and how your analytical skills can drive insights for our marketing strategies. Keep it engaging and relevant to the role.
Showcase Your Analytical Skills: In your application, don’t shy away from showcasing your analytical prowess. Provide examples of how you've turned complex data into actionable insights in previous roles. We love seeing how you can make data work for us!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Fanatics
✨Know Your Data
As a Marketing Insights Manager, you'll be knee-deep in data. Brush up on your analytical skills and be ready to discuss how you've used data to drive decisions in the past. Prepare examples of how you've translated complex data into actionable insights.
✨Familiarise with Brand Tracking
Since managing brand tracking programs is key for this role, make sure you understand the ins and outs of brand tracking methodologies, especially Kantar. Be prepared to discuss any experience you have with brand tracking and how it can inform marketing strategies.
✨Showcase Your Communication Skills
This role requires strong communication skills to present insights clearly. Practice explaining complex concepts in simple terms. Think about how you can demonstrate your ability to influence stakeholders through data-driven storytelling.
✨Understand the Collectibles Ecosystem
Dive into the collectibles market, especially within sports and entertainment. Research current trends and consumer behaviours. Being able to discuss the collector ecosystem and how it impacts marketing strategies will show you're genuinely interested in the role.
