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- Tasks: Lead exciting retail marketing initiatives to enhance fan experiences in iconic cities.
- Company: Join Fanatics Commerce, a leader in licensed sports merchandise with a passion for fans.
- Benefits: Competitive benefits tailored to your location and a culture of support and collaboration.
- Why this job: Make a real impact on fan engagement and drive innovative retail experiences.
- Qualifications: 7+ years in retail activation or brand marketing, preferably in sports or fashion.
- Other info: Dynamic environment with opportunities for personal and professional growth.
The predicted salary is between 43200 - 72000 £ per year.
At Fanatics Commerce, we’re more than just a leader in licensed sports merchandise – we’re a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles: We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.
The Senior Retail Marketing Manager will drive impactful, fan-first retail experiences across Fanatics-operated stores primarily in London, Paris and New York. This role oversees store traffic generation, retail promotional execution, and conversion-focused fan engagement, ensuring Fanatics delivers exceptional moments for fans every day.
Reporting to the VP Marketing, you’ll partner closely with brand marketing, Fanatics Studio, agencies and Retail Operations to deliver engaging brand experiences and impactful point of sale at some of the world’s most renowned sports retail destinations. The ideal candidate combines retail commercial acumen with creative activation leadership and has experience orchestrating multi-market product launches across global sports brands and teams.
How You Will Make An Impact- Lead planning and execution of in-store activations, events, and retail marketing to increase traffic, dwell time and conversion
- Manage cross-club launches and product stories across our portfolio of physical retail stores
- Partner with global brand, merchandising, and e-commerce teams to ensure alignment across channels
- Track and analyse activation ROI, fan sentiment, and retail KPIs - using insights to optimise future plans
- Build strong relationships with internal and external teams including clubs, leagues, and supplier partners
- Ensure brand standards are consistently delivered across all experiential touch-points
- Support seasonal calendars, campaign rollouts, and match day activations
- Support driving a fan-obsessed culture within the retail teams - every moment matters
- 7+ years experience in retail activation, brand marketing, or experiential merchandising
- Proven success in multi-country or multi-club retail environments. Experience in London and Paris is particularly valuable
- Experience in sport or fashion driven retailers strongly preferred
- Strong budget, partner and stakeholder management with proven ability to manage six-figure projects
- Commercial mindset with analytical confidence to measure success and influence decisions
- Ability to thrive in a fast-paced, high-growth, highly collaborative environment
- Passion for sports and a deep understanding of fan behaviours and culture
- French language skills will be highly advantageous
At Fanatics, we value transparency and honesty. If you don’t meet every single requirement, that’s okay – we still want to hear from you! We believe in the power of diverse experiences and talents. If you’re excited about the role and confident that you can contribute, don’t hesitate to apply. We’re genuinely interested in how your unique skills and perspective can help us build something amazing together.
Where You’ll Work And What’s Required- Fan-obsessed: puts the supporter at the centre of every decision
- Creative storyteller with flawless execution excellence
- Confident communicator with presence and senior leadership visibility
- Data-driven mindset and operational follow-through
- Team player who embraces accountability and continuous improvement
- Culture: Join a team where you’re surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on collaboration, support, and continuous development, you’ll be empowered to help shape our culture that celebrates both individual and team successes.
- Benefits: At Fanatics, we’re dedicated to supporting you in all aspects of work and life; as such we offer a range of competitive benefits tailored to each country in which we operate. Specific details regarding the benefits package applicable to your location will be shared and discussed during the interview process.
Senior Retail Marketing Manager in Manchester employer: Fanatics
Contact Detail:
Fanatics Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Retail Marketing Manager in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show your passion for sports! When you get the chance to chat with potential employers, let your enthusiasm shine through. Share your experiences and insights about fan engagement and retail marketing – it’ll set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and initiatives. Bring ideas to the table that align with their goals. This shows you’re not just interested in the role, but you’re also ready to contribute right away!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s make something amazing together!
We think you need these skills to ace Senior Retail Marketing Manager in Manchester
Some tips for your application 🫡
Show Your Passion for Sports: When you're writing your application, let your love for sports shine through! We want to see how your passion aligns with our fan-obsessed culture. Share any relevant experiences that highlight your connection to the sports world.
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Retail Marketing Manager role. Highlight your experience in retail activation and brand marketing, especially in multi-country environments. We love seeing how your unique skills fit into our dynamic team!
Be Data-Driven: Since this role involves tracking and analysing retail KPIs, don’t forget to mention your analytical skills in your application. We appreciate candidates who can measure success and use insights to optimise future plans, so share any relevant examples!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Fanatics!
How to prepare for a job interview at Fanatics
✨Know Your Fanatics
Before the interview, dive deep into Fanatics' culture and values. Understand their BOLD Leadership principles and think about how your experience aligns with their focus on fans. This will help you demonstrate that you're not just a fit for the role, but also for the company ethos.
✨Showcase Your Retail Acumen
Prepare specific examples from your past roles where you've successfully driven retail activations or marketing campaigns. Highlight your experience in multi-country environments, especially if you've worked in London or Paris, as this will resonate well with the interviewers.
✨Data is Your Best Friend
Be ready to discuss how you've tracked and analysed ROI and KPIs in previous roles. Bring concrete data points to the table that showcase your analytical skills and how they influenced your decision-making. This will show that you have a commercial mindset and can drive results.
✨Embrace Collaboration
Fanatics thrives on teamwork, so be prepared to talk about how you've built strong relationships with internal and external teams. Share stories that highlight your ability to collaborate effectively, manage stakeholders, and drive a fan-obsessed culture within your teams.
