At a Glance
- Tasks: Drive marketing strategies and activations to boost revenue and brand value.
- Company: Join Mitchell & Ness, a heritage sportswear brand with a rich history.
- Benefits: Competitive benefits, supportive culture, and opportunities for personal growth.
- Other info: Collaborative environment with a focus on innovation and fan engagement.
- Why this job: Be part of a dynamic team that shapes the future of sports culture.
- Qualifications: Experience in marketing, strong communication skills, and a passion for sports.
The predicted salary is between 45000 - 55000 £ per year.
Mitchell & Ness is a globally recognised heritage sportswear brand known for its premium craftsmanship, authenticity, and deep connection to sports culture. Founded in 1904, the company has built its reputation by producing high-quality, officially licensed apparel that celebrates the history of major leagues such as the NBA, NFL, MLB, and NHL. Renowned for its iconic throwback jerseys, vintage-inspired designs, and attention to detail, Mitchell & Ness blends timeless style with modern streetwear appeal.
Mitchell and Ness International is part of Fanatics Commerce, where we’re more than just a leader in licensed sports merchandise – we’re a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles: We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.
ROLE OVERVIEW
The Marketing Manager will support the delivery of marketing strategies and activations that drive revenue growth, market expansion, and long-term brand value for the Mitchell & Ness International business. Working at the intersection of marketing, sales, and product, this role contributes to commercially focused activity that is tightly aligned and built to deliver impact across EMEA markets. The Marketing Manager will support international marketing activations, contributing to how Mitchell & Ness shows up across the EMEA region, including key moments such as the London and European games and other major events. The role also supports partner relationships, ensuring consistent brand execution across markets.
HOW YOU WILL MAKE AN IMPACT:
- Strategy and Planning: Support the EMEA commercial marketing strategy to drive revenue growth, market penetration, and long-term brand value for Mitchell & Ness in the region. Contribute regional insights and market knowledge to planning cycles and identify growth opportunities across EMEA. Ensure marketing activity is channel-relevant, commercially focused, and aligned to both EMEA priorities and global brand direction. Track EMEA marketing KPIs, supporting a results-driven, performance-led approach across all activity. Assist with the management of the EMEA marketing budget, ensuring disciplined investment and clear ROI. Operate in a self-directed manner, proactively identifying opportunities and driving initiatives forward.
- Activations & Campaigns: Develop culturally relevant, insight-led campaigns that build brand awareness while delivering commercial impact. Translate consumer, market, and cultural trends into compelling campaign ideas that resonate across EMEA markets. Assist in building scalable campaign toolkits that balance global consistency with local flexibility. Take a hands-on approach to execution, ensuring campaigns are delivered at pace and to a high standard.
- Regional & Global Collaboration: Act as a key EMEA marketing contributor within the global Mitchell & Ness ecosystem, working alongside US, LATAM, APAC, and Australia teams. Support relationships with EMEA partners and distributors, contributing to alignment and execution excellence. Work effectively with cross-functional teams across marketing, sales, product, and finance. Leverage shared resources across the Fanatics International business to deliver high-quality outputs. Champion a “one team” approach, supporting seamless collaboration across regions and functions.
- Processes & Cross-Functional Integration: Contribute to process improvements that increase speed, efficiency, and effectiveness across EMEA marketing. Work closely with Product, PLM, and Design to align marketing plans with category strategies and seasonal priorities. Support the development of integrated product and marketing campaigns that deliver strong sell-in and sell-out stories. Collaborate with wholesale, eCommerce, and retail teams to deliver insight-led consumer and trade marketing assets. Assist in the development of seasonal sales materials, presentations, and brand assets to support commercial success. Take a hands-on approach to ensure plans are executed effectively.
- Wholesale & Market Execution: Support the EMEA wholesale marketing strategy, grounded in shopper insight and regional retail dynamics. Contribute to trade marketing across EMEA, delivering impactful communication strategies that support customer objectives. Help build and maintain relationships with key regional retail partners, supporting pre-line and sell-in processes. Work with local market teams to develop and execute relevant marketing plans, providing clear direction and tools. Ensure all EMEA activity aligns with the global Mitchell & Ness and Fanatics brand strategy.
- Additional Responsibilities: Support key EMEA events, activations, and peak trading periods as required. Take on additional responsibilities aligned to the evolving needs of the EMEA business.
WHAT YOU BRING TO THE TEAM:
- Ability to work collaboratively and build relationships across cross-functional and international teams.
- Commercially minded marketing professional with experience across international markets, particularly EMEA retail and consumer behaviour.
- Good understanding of the full marketing mix (brand, digital, PR, creative, trade), with the ability to contribute to integrated, high-impact campaigns.
- Experience in marketing planning and go-to-market execution, with exposure to multi-channel product launches.
- Strong communication and presentation skills, with the ability to engage and influence stakeholders at various levels.
- Highly self-motivated and hands-on, with good project management skills and the ability to manage multiple priorities and deliver results at pace.
WHAT’S IN IT FOR YOU:
- Culture: Join a team where you're surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on collaboration, support, and continuous development, you’ll be empowered to help shape our culture that celebrates both individual and team successes.
- Benefits: At Fanatics, we’re dedicated to supporting you in all aspects of work and life; as such we offer a range of competitive benefits tailored to each country in which we operate. Specific details regarding the benefits package applicable to your location will be shared and discussed during the interview process.
Marketing Manager in Manchester employer: Fanatics
Mitchell & Ness is an exceptional employer that fosters a vibrant and collaborative work culture, where employees are empowered to contribute to innovative marketing strategies that resonate across the EMEA region. With a commitment to professional growth and a supportive environment, team members can thrive alongside top-tier talent while enjoying competitive benefits tailored to their location. Join us in celebrating sports culture and making a meaningful impact in the world of heritage sportswear.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing projects and achievements. This is your chance to showcase what you can bring to the table, especially when it comes to culturally relevant campaigns and insights.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and think about how you can contribute to their goals. Be ready to discuss how you can help drive revenue growth and market expansion in the EMEA region.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the team at Mitchell & Ness. Don’t forget to follow up after applying; a little persistence goes a long way!
We think you need these skills to ace Marketing Manager in Manchester
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for sports culture and marketing shine through. We want to see how your passion aligns with our brand's heritage and values!
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight relevant experience in international markets and any campaigns you've worked on that resonate with our audience. We love seeing how you can contribute to our team!
Be Results-Driven:In your application, focus on your achievements and how you've driven results in previous roles. Use metrics where possible to showcase your impact. We appreciate a performance-led approach!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can't wait to see what you bring to the table!
How to prepare for a job interview at Fanatics
✨Know Your Brand Inside Out
Before the interview, dive deep into Mitchell & Ness's history, values, and product offerings. Understand their connection to sports culture and how they position themselves in the market. This knowledge will help you demonstrate your passion for the brand and show that you're aligned with their mission.
✨Showcase Your Marketing Savvy
Prepare to discuss specific marketing strategies you've implemented in the past. Be ready to share examples of campaigns you've developed, particularly those that drove revenue growth or market expansion. Highlight your understanding of the EMEA market and how you can leverage insights to create impactful marketing activations.
✨Emphasise Collaboration Skills
Mitchell & Ness values teamwork across various functions. Be prepared to talk about your experience working with cross-functional teams, especially in a global context. Share examples of how you've successfully collaborated with sales, product, and finance teams to achieve common goals.
✨Be Ready for Scenario Questions
Expect questions that assess your problem-solving abilities and how you handle challenges. Think of scenarios where you've had to adapt marketing strategies based on consumer insights or market trends. This will showcase your ability to operate in a fast-paced environment and your determination to drive results.
