Retail Events Manager (NFL) in London

At Fanatics Commerce, we’re more than just a leader in licensed sports merchandise – we’re a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles: We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast‑paced environment that thrives on collaboration and growth, we want you to be part of our team.

Role Purpose

Fanatics International is looking for an Event Retail Manager to join the Event Retail Team based at Fanatics International London Euston office. You will be responsible for supporting and executing the on‑site retail operations at the NFL International Games and assisting the wider team at other events such as the MLB International Game, NBA International Games and concerts at Wembley Stadium.

How you will make an impact:

• Work with Rights Holder counterparts to plan and deliver world‑class in‑venue and City Centre retail operations.
• Collaborate with key Head Office functions across the Business (Logistics, IT, Finance, Merchandising) to ensure appropriate support to your onsite operations.
• Work with supporting contractors to deliver scope on budget, on time, every time.
• Coordinate with the warehouse and merchandising teams to ensure effective delivery schedules to/from venue.
• Set clear expectations and performance standards for onsite teams and supervisors operating within the retail stores.
• Provide best practice to ensure stockrooms and shops are managed efficiently.
• Drive commercial and operation KPI’s including sales conversion and AOV.
• Ensure fans feel immersed into the Fanatics experience created in‑store.
• Maximise sales through effective management of your onsite teams.
• Deliver first‑class visual merchandising consistently across all retail locations throughout the event.
• Oversee pre and post‑event P&L budgets to ensure operations are delivered within defined cost parameters.

This is a hands‑on role, and the manager will have the opportunity to oversee and participate in some of the physical build pre‑and post‑event. The job duties list is not exclusive nor exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope/level of the role. You may also be required from time to time to work additional hours including but not limited to providing support around events and hot markets. This will involve weekend and late‑night working.

What you bring to the team:

• 5+ years of experience working with major sport governing bodies or major sporting events retail programs.
• Confident, bold, humble, well presented & puts the team first.
• Extremely organised with attention to detail.
• Live and breathe the values and culture, but be able to grow and develop them.
• Merchandising and layout experience.
• Knowledge of building pop‑up stores – infrastructure, H&S, management of contractors.
• Project management and store openings desirable.
• Full UK Driving License.
• Flexible, resilient and comfortable with working in a live event environment.
• Able to travel globally for prolonged periods, this includes weekends.
• Responsible for Retail execution for a number of retail units operating at the same time in different venues.
• Builds and sustains excellent relationships with external promoters, contractors, and internal stakeholders.
• Confident yet measured in offering feedback to colleagues and senior leadership teams.
• Builds effective routines and processes that deliver consistency across our operations and units, and engages colleagues through the process.

At Fanatics, we value transparency and honesty. If you don’t meet every single requirement, that’s okay – we still want to hear from you! We believe in the power of diverse experiences and talents. If you’re excited about the role and confident that you can contribute, don’t hesitate to apply. We’re genuinely interested in how your unique skills and perspective can help us build something amazing together.

What’s in it for you:

• Culture: Join a team where you’re surrounded by top‑tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on collaboration, support, and continuous development, you’ll be empowered to help shape our culture that celebrates both individual and team successes.
• Benefits: At Fanatics, we’re dedicated to supporting you in all aspects of work and life; as such we offer a range of competitive benefits tailored to each country in which we operate. Specific details regarding the benefits package applicable to your location will be shared and discussed during the interview process.