At a Glance
- Tasks: Manage exciting lifecycle campaigns for Topps International across various digital channels.
- Company: Join Fanatics, a leading global digital sports platform igniting fan passions worldwide.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on innovation and fan engagement.
- Why this job: Be part of a beloved brand and shape the future of sports collectibles.
- Qualifications: 3+ years in lifecycle marketing, HTML/CSS skills, and a passion for sports.
The predicted salary is between 40000 - 50000 € per year.
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to buy, collect, and bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform.
Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences, retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About The Team
Topps International is part of the Fanatics Collect network, shaping the future of collecting for fans and hobbyists across the globe. From UEFA Champions League cards to global entertainment properties, we bring iconic collectibles to life through innovation, storytelling, and deep fan connection. We combine the heritage of the Topps brand—over 70 years of history—with the technology and global reach of Fanatics. Together, we re‑define what it means to collect, trade, and celebrate fandom across international markets. If you’re passionate about creating world‑class fan experiences and want to help grow one of the most beloved collectible brands on the planet, this is your opportunity to be part of something extraordinary.
Key Responsibilities
- Execute and manage lifecycle campaigns for Topps International across email, push, and in-app channels.
- Build campaigns using HTML/CSS and dynamic templates; manage segmentation and targeting in CRM platforms (e.g., Braze, Dotdigital).
- Perform rigorous QA to ensure flawless rendering across devices and languages.
- Coordinate international campaign delivery, ensuring localization accuracy and compliance with regional regulations (GDPR and beyond).
- Collaborate with Growth and CRM teams to develop and test strategies for retention, reactivation, and engagement.
- Analyze campaign results, report on performance, and surface insights to inform future strategy.
- Maintain operational excellence through structured workflows, tagging, and documentation.
- Support the evolution of lifecycle marketing standards as we scale Topps International’s fan engagement globally.
Qualifications
- 3+ years of hands‑on lifecycle or CRM marketing experience, ideally across international markets.
- Proficiency in HTML/CSS for building and editing campaigns.
- Strong understanding of segmentation, dynamic content, and tracking best practices.
- Familiarity with CRM tools such as Braze, Dotdigital, or Iterable.
- Experience working with localization, multi‑language campaigns, or regional compliance.
- Meticulous attention to detail, with strong organizational and executional skills.
- Self‑starter comfortable in a fast‑paced, growth‑driven environment.
- Bonus: Experience in loyalty marketing, e‑commerce, or collectibles—and a genuine passion for sports, entertainment, or fandom.
The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post.
Associate Manager, International Lifecycle Marketing in London employer: Fanatics
At Fanatics, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and innovation in the heart of the sports industry. Our commitment to employee growth is evident through our extensive training programmes and opportunities for advancement, ensuring that every team member can thrive in their career while contributing to the excitement of global sports fandom. With a diverse and inclusive environment, competitive benefits, and the chance to work with iconic brands like Topps, joining us means being part of a passionate team dedicated to redefining the fan experience.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Manager, International Lifecycle Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Fanatics or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your lifecycle marketing campaigns, especially if you've worked with HTML/CSS. This will demonstrate your hands-on experience and make you stand out from the crowd.
✨Tip Number 3
Be ready to discuss your strategies! Prepare to talk about how you've tackled retention and engagement in past roles. We want to see your thought process and how you can apply it to Topps International.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in being part of our team at Fanatics.
We think you need these skills to ace Associate Manager, International Lifecycle Marketing in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your love for sports and collectibles shine through! We want to see how your enthusiasm aligns with our mission at Fanatics. Make it personal and relatable.
Tailor Your Experience:Don’t just send a generic application! Highlight your relevant experience in lifecycle marketing and CRM tools like Braze or Dotdigital. We’re looking for specific examples that showcase your skills and how they fit the role.
Be Detail-Oriented:Since this role requires meticulous attention to detail, make sure your application is free from typos and errors. A well-structured application reflects your organisational skills, which are crucial for us!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Fanatics
✨Know Your Stuff
Make sure you understand the ins and outs of lifecycle marketing, especially in an international context. Brush up on your HTML/CSS skills and be ready to discuss how you've used CRM tools like Braze or Dotdigital in your previous roles.
✨Show Your Passion for Sports
Fanatics is all about igniting the passions of sports fans, so let your enthusiasm shine through! Share your personal experiences with sports collectibles or fandom, and explain how that passion drives your work in marketing.
✨Be Ready to Discuss Campaigns
Prepare to talk about specific campaigns you've executed in the past. Highlight your role in managing segmentation, targeting, and QA processes, and be ready to share insights from your analysis of campaign performance.
✨Emphasise Attention to Detail
Given the importance of localization and compliance in this role, be prepared to demonstrate your meticulous attention to detail. Share examples of how you've ensured accuracy in multi-language campaigns or adhered to regulations like GDPR.
