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- Tasks: Lead growth strategies for our Sportsbook, driving engagement and retention through data-driven initiatives.
- Company: Join Fanatics, a global leader in digital sports, enhancing fan experiences worldwide.
- Benefits: Enjoy competitive salary, comprehensive benefits, and opportunities for professional growth.
- Why this job: Make a real impact in the exciting world of online sports betting with a renowned brand.
- Qualifications: 10+ years in growth or marketing, with strong analytical and leadership skills.
- Other info: Be part of a dynamic team shaping the future of sports betting.
The predicted salary is between 72000 - 108000 ÂŁ per year.
We’re looking for a Sr. Director, Online Sportsbook Cohort Growth to lead the strategy, execution, and performance optimization of acquisition, engagement, and lifecycle programs for our Sportsbook business. In this role, you will design and deliver data-driven initiatives that accelerate growth across the funnel—from first bet to long-term loyalty. This is a high-impact, cross‑functional role with direct influence on the Sportsbook P&L. You’ll partner closely with Media, CRM, Promotions, Analytics, and Product to build and execute strategies that increase player value, reduce churn, and expand share of wallet.
If you excel at the intersection of commercial strategy, media, customer marketing, and analytics—and want to help build the future of online sports betting for one of the most recognized sports brands in the world—this role is for you.
What You’ll Do- Lead Sportsbook cohort growth strategy: Own the end‑to‑end strategy for acquiring, engaging, and maximizing value from Sportsbook customer cohorts throughout their lifecycle, with a focus on segmentation, engagement, betting frequency, and retention.
- Drive commercial outcomes: Develop and deliver programs that directly impact awareness, consideration, handle, NGR, LTV, and retention for the Sportsbook business.
- Optimize the bettor journey: Identify friction points and opportunities across key lifecycle moments—registration, first bet, early retention, and reactivation—and partner with Product, CRM, and CX to build seamless, rewarding experiences.
- Incentives & personalization: Collaborate with Promotions and CRM to create targeted offers, incentives, and personalized experiences tailored to specific bettor segments to drive conversion and ongoing activity.
- Champion data-driven decision‑making: Use cohort analyses, behavioral insights, and predictive models to inform strategy, guide prioritization, and shape the roadmap.
- Cross‑functional leadership: Act as a strategic connector across Marketing, Product, VIP, Trading, and Analytics—aligning teams on goals, sharing insights, and driving cohesive execution.
- Test & iterate: Develop a rigorous experimentation roadmap to continuously refine lifecycle programs, incentives, and messaging, leveraging a test‑and‑learn approach to boost performance.
- Forecast & report: Build and maintain forecasts for cohort performance, NGR contribution, and strategic program impact. Regularly communicate insights and results to executive leadership.
- 10+ years of experience in growth, CRM, lifecycle marketing, or commercial strategy—ideally within online sports betting, gaming, or digital consumer businesses.
- A proven track record of driving customer value, retention, and engagement through targeted, data-informed initiatives.
- Deep understanding of bettor segmentation, incentives, reactivation, churn prevention, and monetization in a digital or regulated environment.
- Strong analytical skills with expertise in cohort analysis, LTV modeling, forecasting, and building data‑driven business cases.
- Exceptional cross‑functional leadership and communication skills, with the ability to influence stakeholders across Marketing, Product, Analytics, and Trading.
- Experience managing large‑scale, multi‑workstream programs from strategy through execution.
About Us: Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet.
Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform.
Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About The Team: Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty‑two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.
Sr. Director Sportsbook Cohort Growth in Leeds employer: Fanatics
Contact Detail:
Fanatics Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sr. Director Sportsbook Cohort Growth in Leeds
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Understand their products and strategies, especially in the sportsbook space. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Sr. Director, Online Sportsbook Cohort Growth. Highlight your successes in growth strategies and data-driven initiatives to impress the hiring team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team and contributing to the future of online sports betting.
We think you need these skills to ace Sr. Director Sportsbook Cohort Growth in Leeds
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in growth, CRM, and lifecycle marketing. We want to see how your skills align with our goals in the Sportsbook space!
Showcase Your Data Skills: Since this role is all about data-driven decision-making, don’t forget to include examples of how you've used analytics to drive customer engagement and retention. We love numbers that tell a story!
Highlight Cross-Functional Experience: This position requires collaboration across various teams. Share specific instances where you’ve successfully worked with different departments to achieve common goals. We’re all about teamwork here at StudySmarter!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Let’s make it happen!
How to prepare for a job interview at Fanatics
✨Know Your Numbers
As a Sr. Director, you'll need to demonstrate your analytical prowess. Brush up on cohort analysis, LTV modelling, and forecasting techniques. Be ready to discuss how you've used data to drive growth in previous roles.
✨Showcase Cross-Functional Collaboration
This role requires working closely with various teams like Media, CRM, and Product. Prepare examples of how you've successfully led cross-functional projects in the past, highlighting your ability to align different stakeholders towards common goals.
✨Understand the Bettor Journey
Familiarise yourself with the key lifecycle moments for bettors, such as registration and reactivation. Think about how you can optimise these experiences and be prepared to share your ideas on reducing friction points during the interview.
✨Be Ready to Test and Iterate
The job involves developing a rigorous experimentation roadmap. Come equipped with examples of how you've implemented test-and-learn strategies in your previous roles, and be ready to discuss the outcomes and learnings from those initiatives.
