At a Glance
- Tasks: Lead eCommerce strategies and drive sales for Topps.com and 3rd party platforms.
- Company: Join Fanatics, a global leader in digital sports and collectibles.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Collaborative team culture with a focus on innovation and excellence.
- Why this job: Be at the forefront of the collectibles industry and shape the fan experience.
- Qualifications: 7-10 years in eCommerce with leadership experience; passion for trading cards is a plus.
The predicted salary is between 75600 - 92400 £ per year.
Fanatics is building a leading global digital sports platform.
We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet.
Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and i Gaming platform.
Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores.
Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology.
Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next‑generation collectibles.
As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans.
Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.
Role Summary
Fanatics Collectibles is seeking a Director, EMEA Ecommerce for Fanatics Collectibles will be responsible for delivering sales through commercially driven strategies, online marketing, merchandising, user experience, and site operations for Topps. com and developing our 3 rd party Marketplaces.
This role demands a true cross‑functional leader to oversee a team that delivers against strategic goals and work hand‑in‑hand with our digital, product, tech and marketing teams, ensuring the achievement of key performance metrics and operational excellence.
The ideal candidate will have a robust understanding of digital retail and be familiar with navigating and optimizing listings on major Ecommerce platforms.
This role reports directly to the Sr. Director of Global Ecommerce and will work closely with the rest of the Fanatics Collectibles executive leadership team.
Key Responsibilities
Topps. com
- Develop and implement a comprehensive topps. com strategy to achieve revenue and profitability targets across EMEA markets
- Determine appropriate product launch strategy (e. g. traditional, pre order, auction) for each release that will drive sales velocity, profitability and maintains brand integrity
- Lead merchandising strategies to ensure a compelling product assortment, timely updates, and effective promotions that align with collector trends and market demand
- Monitor and analyze key performance indicators (KPIs) and operating metrics. Implement improvements based on data‑driven insights
- Build deep understanding of the dynamics of the various product lines sold on Topps. com (Hobby, Topps NOW, Mass Market)
- Own regional forecasting Topps. com releases based on historic product performance and emerging customer behaviour trends.
- Lead the end‑to‑end execution of product launches, from pre‑launch planning and marketing activation through to launch and post‑purchase.
- Define success criteria for launches and own weekly, monthly and quarterly reporting across site performance, sales and key commercial KPIs.
- Continuously optimise the Topps. com collector experience, identifying opportunities to grow GMV and margin.
- Develop and execute structured tests across new activations, propositions and commercial strategies, using results to deepen understanding of the EMEA collector base and improve performance.
- Partner closely with Growth (Lifecycle, Performance and Affiliates), Technology, Finance, Analytics and external agencies to deliver commercial objectives.
- Collaborate across Fanatics Collectibles business units to identify opportunities to acquire and grow collectors across platforms.
3 rd Party E-Commerce
- Develop and implement a comprehensive 3 rd party e‑commerce strategy to achieve revenue and profitability targets
- Identify new growth opportunities and innovative approaches to maximize sales across various 3 rd party platforms
- Develop relationships and negotiate commercial terms with new 3 rd party platforms
- Empower the team to test & learn by measuring program effectiveness, providing insights on how to optimize in future.
- Lead analysis of all programs and establish programs to drive continuous improvement
- Oversee the day‑to‑day operations of 3 rd party e‑commerce channels, including product listings, pricing, promotions, and inventory management
- Ensure all 3 rd party e‑commerce operations comply with relevant regulations, policies, and best practices
- Identify and mitigate potential risks related to 3 rd party platform operations.
Required Skills and Experience
- Bachelor's degree in Business, Marketing, e Commerce, or a related field. MBA preferred.
- Minimum of 7-10 years of e Commerce experience including DTC, with at least 5 years in a leadership role.
- 3rd Party marketplace experience highly preferred
- Proven track record in driving e Commerce sales and marketing strategies
- Experience in demand planning , sensing, and pricing
- Strong understanding of online merchandising and user experience best practices.
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Candidate must have keen business acumen, advanced online customer analytical skills
- Exceptional leadership and team development skills.
- Strong curiosity, interest, and intrigue for the trading cards industry
The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post.
Subject to applicable laws, Fanatics Collectibles may choose to run a background check.
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Ecommerce Director, EMEA employer: Fanatics
At Fanatics, we pride ourselves on being an excellent employer by fostering a vibrant and inclusive work culture that celebrates sports enthusiasm. Our Retail Sales Associates enjoy competitive benefits, opportunities for personal and professional growth, and the chance to be part of a dynamic team that thrives in a high-energy environment, especially during game days. Join us in creating unforgettable experiences for fellow sports fans while developing your career in the heart of the action.
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce Director, EMEA
✨Get to Know Your E-commerce Community
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✨Attend E-commerce Events and Conferences
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We think you need these skills to ace Ecommerce Director, EMEA
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Fanatics, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
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How to prepare for a job interview at Fanatics
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Fanatics uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
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Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Fanatics. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
