At a Glance
- Tasks: Create and manage exciting lifecycle and loyalty campaigns across various channels.
- Company: Join Fanatics, a leading global digital sports platform igniting fan passions.
- Benefits: Enjoy a competitive salary, flexible working, and great career growth opportunities.
- Other info: Hybrid role with a culture of trust and autonomy, perfect for innovative thinkers.
- Why this job: Be part of a dynamic team shaping the future of sports betting and gaming.
- Qualifications: 3-5 years in CRM or customer communications; experience with Xtremepush preferred.
The predicted salary is between 45000 - 60000 £ per year.
About Us: Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners worldwide by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming.
About The Team: Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics. The Fanatics Sportsbook is available to 95% of the addressable online U.S. sports‑bettor market, and the Fanatics Casino is available online in Michigan, New Jersey, Pennsylvania and West Virginia.
Role Overview: The CRM Specialist (Lifecycle & Loyalty) is responsible for the hands‑on build and delivery of lifecycle and loyalty communications across Fanatics Casino's CRM ecosystem. This is an execution‑first role that requires high proficiency in the Xtremepush (XP) platform and the ability to build and deploy campaigns independently to a high standard of quality, accuracy and compliance.
Key Responsibilities:
- Build, configure, and deploy lifecycle and loyalty communications across email, push, in‑app messaging and in‑app placements using Xtremepush (XP).
- Use HTML to build and maintain email templates where required, ensuring accurate rendering across devices and clients.
- Execute campaigns aligned to commercial priorities, lifecycle stages and loyalty programme KPIs.
- Manage end‑to‑end execution from brief through launch, including scheduling, targeting, suppression logic, sequencing and prioritisation.
- Build and maintain automated and triggered lifecycle journeys based on customer behaviour and lifecycle signals.
- Deliver cohesive omni‑channel journeys, coordinating messaging across CRM channels and in‑app placements.
- Support localised campaign execution for the Canadian market, ensuring communications reflect regulatory requirements and regional nuance.
- Collaborate with CRM, Commercial, GTM, Marketing, Product, Creative and Analytics teams to deliver campaigns on time and to standard.
QA, Compliance & Launch Readiness:
- Own campaign QA end‑to‑end, validating content accuracy, personalisation, segmentation, links, HTML rendering and delivery logic across all touchpoints.
- Ensure all campaigns meet CRM standards, brand guidelines and regulatory requirements.
- Monitor launches at key lifecycle and loyalty moments and proactively elevate risks or issues as needed.
- Maintain CRM templates, QA checklists and build standards, keeping them current and fit for purpose.
Performance & Optimisation:
- Monitor campaign delivery and performance metrics, identifying issues and optimisation opportunities.
- Apply insights to improve execution across timing, segmentation and channel mix.
- Support multivariate testing and incremental experimentation, translating results into strategy and campaign delivery improvements.
- Build and validate customer segments aligned to lifecycle stage, value / loyalty tier and commercial objectives.
- Partner with Data & Analytics teams to ensure accurate campaign setup, targeting and attribution.
Skills & Experience:
- 3–5 years’ hands‑on experience in CRM, lifecycle marketing or customer communications.
- Proven experience building and deploying campaigns in a CRM or customer engagement platform – Xtremepush (XP) experience strongly preferred.
- Demonstrable ability to set up, configure and launch multi‑channel campaigns independently within the platform.
- Strong working knowledge of audience segmentation, permissions, targeting rules and lifecycle logic.
- High attention to detail with confidence owning QA and execution standards independently.
- Comfortable working at pace in a commercially driven environment with multiple concurrent campaigns.
- Strong communication skills and ability to collaborate effectively across time zones.
Preferred:
- Working knowledge of HTML for email build and template maintenance.
- Experience with Xtremepush specifically – journey builder, segmentation, channel configuration.
- Experience in loyalty programme execution.
- Familiarity with iGaming CRM tools and bonusing platforms.
- Experience in regulated or highly governed environments, including multi‑market compliance.
- Experience supporting Canadian market or other localised programme delivery.
- Familiarity with agile or squad‑based delivery models.
- Background in high‑growth or scale‑up organisations.
Global Ways of Working & Flexibility: Leeds‑based, hybrid role operating within Fanatics' flexible working framework. Flexibility required during peak promotional periods, including occasional evenings or weekends.
Interview & Onboarding: Depending on the role, your interview and onboarding experience may include in‑person components. Your recruiter will provide clear guidance at each stage of the process.
Benefits & Compensation: For information about our benefits, please visit https://benefitsatfanatics.com/. Salary range: £45,000 – £60,000 GBP.
CRM Specialist employer: Fanatics
Fanatics is an exceptional employer, offering a dynamic work environment that fosters collaboration and innovation within the fast-paced world of digital sports. With a strong emphasis on employee growth, Fanatics provides opportunities for professional development and the chance to work alongside passionate teams in a hybrid setting based in Leeds. The company's commitment to flexibility, trust, and autonomy ensures that employees can thrive while contributing to exciting projects in the rapidly evolving sports betting and gaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fanatics and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fanatics are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fanatics on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fanatics. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fanatics. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fanatics:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fanatics’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fanatics
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fanatics will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fanatics, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
