At a Glance
- Tasks: Execute lifecycle communications across multiple channels and support Early Life initiatives.
- Company: Join a leading online casino aiming to be #1 in the US by 2030.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and data-driven strategies.
- Why this job: Be part of a dynamic team driving innovative campaigns and enhancing customer experiences.
- Qualifications: Prior CRM experience and knowledge of CRM tools are essential.
The predicted salary is between 30000 - 40000 € per year.
The CRM Associate (Lifecycle) is responsible for the hands‑on execution of lifecycle communications across Fanatics’ CRM ecosystem, delivering multi‑channel, multi‑touchpoint lifecycle programs across email, push, in‑app messaging and in‑app placements (e.g. carousels and surfaced app content). This role has a primary focus on supporting Early Life initiatives, directly partnering with a commercial team that owns Early Life performance, while also playing a key role in the build and delivery of wider lifecycle campaigns across the customer journey.
This is an execution‑focused role requiring prior CRM experience and a strong working knowledge of CRM tooling and processes. The CRM Associate owns campaign builds, QA and launch readiness, ensuring communications are delivered accurately, compliantly and to agreed standards of quality and customer experience. Operating at the intersection of CRM, Marketing, Product, Data, and Commercial teams, this role supports Fanatics’ ambition to become the #1 Online US Casino by 2030 through reliable, scalable, and compliant campaign delivery.
Key Responsibilities
- Build, configure and deploy lifecycle communications across email, push, in‑app messaging and in‑app placements using Xtremepush (XP).
- Execute Early Life campaigns aligned to commercial priorities and KPIs.
- Support wider lifecycle campaign builds across multiple customer stages.
- Deliver cohesive omni‑channel journeys by coordinating messaging across CRM channels and in‑app placements.
- Support in‑app content placement and merchandising in partnership with Product and Commercial teams.
- Manage end‑to‑end execution from build through launch, including scheduling, targeting, suppression logic, sequencing and prioritisation.
- Build and maintain automated and triggered lifecycle journeys based on customer behaviour and lifecycle signals.
- Collaborate with CRM, Commercial, GTM, Marketing, Product, Creative and Analytics stakeholders to deliver campaigns on time and to standard.
CRM Associate (Lifecycle) – Casino employer: Fanatics
Fanatics is an exceptional employer that fosters a dynamic and collaborative work culture, where innovation and creativity are at the forefront of our mission to become the #1 Online US Casino by 2030. As a CRM Associate (Lifecycle), you will benefit from comprehensive employee growth opportunities, including hands-on experience with cutting-edge CRM tools and the chance to work alongside diverse teams across marketing, product, and analytics. Located in a vibrant environment, we offer a supportive atmosphere that values your contributions and encourages professional development, making it a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Associate (Lifecycle) – Casino
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those working at Fanatics or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! If you've got experience with CRM tools or lifecycle campaigns, create a portfolio or case studies showcasing your work. This will help you stand out when you get the chance to chat with hiring managers.
✨Tip Number 3
Prepare for the interview by understanding Fanatics’ goals and how the CRM Associate role fits into their vision. Tailor your answers to show how you can contribute to making them the #1 Online US Casino by 2030.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team.
We think you need these skills to ace CRM Associate (Lifecycle) – Casino
Some tips for your application 🫡
Show Your CRM Experience:Make sure to highlight any previous CRM experience you have in your application. We want to see how you've successfully executed lifecycle communications before, so don’t hold back on those details!
Tailor Your Application:Take a moment to customise your application for the CRM Associate role. Use keywords from the job description and demonstrate how your skills align with our goals at StudySmarter. It shows us you’re genuinely interested!
Be Clear and Concise:When writing your application, keep it clear and to the point. We appreciate well-structured applications that are easy to read. Make sure to proofread for any typos or errors – we love attention to detail!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Fanatics
✨Know Your CRM Tools
Make sure you brush up on your knowledge of CRM tools, especially Xtremepush. Be ready to discuss how you've used similar platforms in the past and how you can leverage them for lifecycle communications.
✨Understand the Customer Journey
Familiarise yourself with the concept of customer journeys and lifecycle marketing. Be prepared to share examples of how you've executed campaigns that align with different stages of a customer's experience.
✨Showcase Your Collaboration Skills
This role involves working with various teams like Marketing, Product, and Analytics. Think of examples where you've successfully collaborated across departments to deliver a project or campaign.
✨Prepare for Compliance Questions
Since compliance is key in this role, be ready to discuss how you've ensured that your campaigns meet legal and ethical standards. Highlight any experience you have with QA processes and maintaining quality in your work.
