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- Tasks: Support the development and activation of Fanatics Casino’s brand strategy.
- Company: Join a leading brand in the gaming industry with a vibrant culture.
- Benefits: Gain valuable experience, flexible hours, and opportunities for growth.
- Why this job: Be part of a dynamic team shaping brand identity and strategy.
- Qualifications: Strong communication skills and a passion for branding and marketing.
- Other info: Exciting environment with chances to learn from industry experts.
The predicted salary is between 36000 - 60000 £ per year.
Provide day-to-day support for the development, documentation, and activation of Fanatics Casino’s brand strategy. This role assists in gathering insights, maintaining brand guidelines, and ensuring brand consistency across marketing, product, and customer touchpoints.
Primary Focus
Provide day-to-day support for the development, documentation, and activation of Fanatics Casino’s brand strategy. This role assists in gathering insights, maintaining brand guidelines, and ensuring brand consistency across marketing, product, and customer touchpoints.
Key Responsibilities
- Support the creation and maintenance of brand positioning frameworks, tone of voice guidelines, and brand playbooks, ensuring they are easily accessible and understood by cross-functional teams.
- Conduct desk research and compile competitor analysis reports to inform strategic decision-making.
- Gather and organize audience insights from research, surveys, and analytics sources to support the Director in shaping brand strategy.
- Assist in preparing presentations, briefs, and strategic documents for internal stakeholders and leadership meetings.
- Monitor day-to-day marketing activity to help ensure brand consistency across channels and campaigns.
- Maintain an updated library of brand assets, guidelines, and reference materials.
- Track relevant industry trends and emerging market dynamics, providing regular updates to the Brand Strategy team.
- Support coordination with Campaign Marketing and Product Marketing to align on messaging and positioning in execution.
Brand Strategy Specialist employer: Fanatics
Contact Detail:
Fanatics Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Strategy Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how valuable personal connections can be in landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work and insights related to brand strategy. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s brand strategy and recent campaigns. We want you to walk in with ideas and insights that show you’re already thinking like a Brand Strategy Specialist!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Brand Strategy Specialist
Some tips for your application 🫡
Show Your Passion for Branding: When you're writing your application, let your enthusiasm for brand strategy shine through! We want to see how much you care about maintaining brand consistency and how you can contribute to our mission at Fanatics Casino.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience. We love seeing how your skills align with the key responsibilities listed in the job description, so don’t hold back!
Be Clear and Concise: Keep your writing straightforward and to the point. We appreciate clarity, especially when it comes to your insights and experiences. Avoid jargon unless it’s absolutely necessary!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Fanatics
✨Know the Brand Inside Out
Before your interview, dive deep into Fanatics Casino’s brand strategy. Familiarise yourself with their brand guidelines, tone of voice, and any recent campaigns. This will not only show your genuine interest but also help you discuss how you can contribute to maintaining brand consistency.
✨Showcase Your Research Skills
Be prepared to talk about your experience with desk research and competitor analysis. Bring examples of how you've gathered insights in the past and how those insights shaped brand strategies. This will demonstrate your analytical skills and your ability to support strategic decision-making.
✨Prepare for Collaboration Questions
Since this role involves working with cross-functional teams, think of examples where you've successfully collaborated with others. Be ready to discuss how you’ve communicated brand positioning and ensured alignment across different departments. This will highlight your teamwork skills and adaptability.
✨Stay Updated on Industry Trends
Make sure you’re aware of the latest trends in the gaming and casino industry. Bring up any relevant trends during your interview to show that you’re proactive and engaged. This will also help you discuss how you can track and respond to emerging market dynamics effectively.
