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- Tasks: Lead consumer and brand performance measurement across EMEA, driving insights for marketing strategies.
- Company: Join Fanatics Collectibles, a leader in the sports collectibles industry.
- Benefits: Full-time role with competitive salary and opportunities for professional growth.
- Why this job: Make an impact by transforming data into actionable insights that shape marketing decisions.
- Qualifications: 4-8 years in consumer insights or marketing analytics; strong analytical and communication skills required.
- Other info: Dynamic work environment with a focus on collaboration and innovation.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Fanatics Collectibles is seeking a data‑driven, detail‑oriented Marketing Data & Insights Consultant to lead consumer and brand performance measurement across the EMEA region. This role will serve as the central point of contact for brand tracking, consumer research, and data synthesis, helping the marketing and commercial teams make insight‑led decisions. This is a full time role, in the designated office 5 days per week. The ideal candidate will combine strong analytical skills with a deep understanding of research methodologies and business context.
Key Responsibilities:
- Brand Tracking & Measurement
- Manage Brand Tracking SOW with Kantar: Serve as the day‑to‑day lead for the EMEA brand tracking program, ensuring Kantar delivers on timelines, scope and business needs.
- Data Analysis & Synthesis: Review and analyse Kantar’s monthly raw data outputs, distilling findings into concise, actionable insights for marketing and commercial partners.
- Guide Quarterly Reporting: Partner with Kantar on quarterly deliverables—shaping the analysis, ensuring focus on business priorities and pushing for meaningful recommendations.
- Monitor key brand health metrics such as awareness, consideration, preference and brand equity across markets.
- Drive adoption of brand tracking insights across teams to inform marketing strategy, campaign planning and business reviews.
- Consumer Insights & Research
- Lead and support quantitative and qualitative consumer research across EMEA to uncover collector motivations, category engagement and purchase behaviour.
- Manage eCommerce insights surveys, collaborating with digital and CRM teams to understand online shopper behaviour, conversion drivers and post‑purchase satisfaction.
- Execute event‑level surveys and ad hoc consumer research projects to assess fan engagement and marketing effectiveness.
- Combine syndicated, primary and internal data sources to provide a holistic view of consumer attitudes and trends across the collectibles landscape.
- Consumer Ecosystem Analysis
- Map and maintain an evolving view of the collector ecosystem—identifying key audience segments by sport, franchise, market and consumer type.
- Analyse category engagement, collector habits and product affinities to help inform marketing and retail activation priorities.
- Partner with analytics and marketing teams to align audience insights with CRM, social and media segmentation strategies.
- Develop frameworks and dashboards that make consumer and franchise‑level insights easy to access and use across the organisation.
- Work closely with cross‑functional partners across Marketing, Analytics, CRM and E‑commerce to connect consumer and performance data.
- Ensure insights are presented in clear, executive‑ready formats (dashboards, summaries and presentations) that enable quick, informed decision‑making.
- Partner with Kantar and internal teams to continuously improve methodologies, data quality and storytelling impact.
Qualifications:
- 4–8 years of experience in consumer insights, marketing analytics or brand tracking, ideally within sports, entertainment or consumer goods industries.
- Hands‑on experience managing brand tracking programmes (Kantar experience highly preferred).
- Strong quantitative and analytical skills with the ability to translate complex data into actionable insights.
- Proven experience running consumer surveys, including eCommerce and event‑based research.
- Skilled communicator and presenter with strong attention to detail and ability to influence through data.
- Proficient in Excel and PowerPoint; familiarity with data visualisation tools (e.g. Tableau, Power BI) a plus.
- Bachelor’s degree in Marketing, Business, Statistics, Psychology or related field (advanced degree a plus).
- Experience working across multiple EMEA markets or within a global matrix organisation preferred.
The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post.
Subject to applicable laws, Fanatics Collectibles may choose to run a background check.
Marketing Insights Manager, Fixed Term - Fanatics Collectibles employer: Fanatics, Inc.
Contact Detail:
Fanatics, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Insights Manager, Fixed Term - Fanatics Collectibles
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and recent news, especially in the collectibles space. This will help you tailor your answers and show that you're genuinely interested in joining the team.
✨Tip Number 3
Practice your data storytelling skills! Since this role is all about insights, be ready to discuss how you've turned data into actionable strategies in the past. Use examples that highlight your analytical prowess and ability to influence decisions.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about wanting to be part of the Fanatics Collectibles family.
We think you need these skills to ace Marketing Insights Manager, Fixed Term - Fanatics Collectibles
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Insights Manager role. Highlight your experience in consumer insights and data analysis, especially if you've worked with brand tracking programmes like Kantar. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the collectibles market and how your analytical skills can drive insight-led decisions. Keep it engaging and relevant to the role – we love a good story!
Showcase Your Analytical Skills: Since this role is all about data, make sure to showcase your analytical skills in your application. Mention specific tools you’ve used, like Excel or Power BI, and any successful projects where you turned data into actionable insights. We’re keen to see your data wizardry!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about us and what we do at StudySmarter!
How to prepare for a job interview at Fanatics, Inc.
✨Know Your Data
Make sure you brush up on your analytical skills and be ready to discuss how you've used data to drive insights in previous roles. Familiarise yourself with brand tracking methodologies, especially if you've worked with Kantar or similar tools.
✨Showcase Your Research Skills
Prepare examples of consumer research projects you've led or contributed to. Be ready to explain your approach to both quantitative and qualitative research, and how those insights influenced marketing strategies.
✨Understand the Collectibles Ecosystem
Dive deep into the collectibles market, especially within sports and entertainment. Be prepared to discuss trends, audience segments, and what drives collector behaviour. This will show your passion and understanding of the industry.
✨Communicate Clearly
Practice presenting your findings in a clear and concise manner. Use visuals if possible, as this role requires you to present insights to various teams. Being able to tell a compelling story with data is key!
