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- Tasks: Lead consumer insights and brand performance measurement across EMEA for Fanatics Collectibles.
- Company: Join Fanatics Collectibles, a leader in the sports and entertainment industry.
- Benefits: Full-time role with competitive salary and opportunities for professional growth.
- Why this job: Make data-driven decisions that shape marketing strategies and impact the collectibles market.
- Qualifications: 4-8 years in consumer insights or marketing analytics; strong analytical and communication skills required.
- Other info: Collaborative environment with a focus on innovation and data storytelling.
The predicted salary is between 28800 - 43200 £ per year.
Fanatics Collectibles is seeking a data-driven, detail-oriented Marketing Data & Insights Consultant to lead consumer and brand performance measurement across the EMEA region. This role will serve as the central point of contact for brand tracking, consumer research, and data synthesis, helping the marketing and commercial teams make insight-led decisions. This is a full-time role, in the designated office 5 days per week. The ideal candidate will combine strong analytical skills with a deep understanding of research methodologies and business context. They will manage the EMEA brand tracking program with Kantar, support ad hoc research and eCommerce surveys, and build a clear view of the collectibles consumer ecosystem by sport, franchise, and market.
Key Responsibilities
- Brand Tracking & Measurement: Manage Brand Tracking SOW with Kantar: Serve as the day-to-day lead for the EMEA brand tracking program, ensuring Kantar delivers on timelines, scope, and business needs.
- Data Analysis & Synthesis: Review and analyze Kantar's monthly raw data outputs, distilling findings into concise, actionable insights for marketing and commercial partners. Guide Quarterly Reporting: Partner with Kantar on quarterly deliverables-shaping the analysis, ensuring focus on business priorities, and pushing for meaningful recommendations. Monitor key brand health metrics such as awareness, consideration, preference, and brand equity across markets. Drive adoption of brand tracking insights across teams to inform marketing strategy, campaign planning, and business reviews.
- Consumer Insights & Research: Lead and support quantitative and qualitative consumer research across EMEA to uncover collector motivations, category engagement, and purchase behavior. Manage eCommerce insights surveys, collaborating with digital and CRM teams to understand online shopper behavior, conversion drivers, and post-purchase satisfaction. Execute event-level surveys and ad hoc consumer research projects to assess fan engagement and marketing effectiveness. Combine syndicated, primary, and internal data sources to provide a holistic view of consumer attitudes and trends across the collectibles landscape.
- Consumer Ecosystem Analysis: Map and maintain an evolving view of the collector ecosystem - identifying key audience segments by sport, franchise, market, and consumer type. Analyze category engagement, collector habits, and product affinities to help inform marketing and retail activation priorities. Partner with analytics and marketing teams to align audience insights with CRM, social, and media segmentation strategies. Develop frameworks and dashboards that make consumer and franchise-level insights easy to access and use across the organization.
- Collaboration & Data Integration: Work closely with cross-functional partners across Marketing, Analytics, CRM, and E-commerce to connect consumer and performance data. Ensure insights are presented in clear, executive-ready formats (dashboards, summaries, and presentations) that enable quick, informed decision-making. Partner with Kantar and internal teams to continuously improve methodologies, data quality, and storytelling impact.
Qualifications
- 4-8 years of experience in consumer insights, marketing analytics, or brand tracking, ideally within sports, entertainment, or consumer goods industries.
- Hands-on experience managing brand tracking programs (Kantar experience highly preferred).
- Strong quantitative and analytical skills with the ability to translate complex data into actionable insights.
- Proven experience running consumer surveys, including eCommerce and event-based research.
- Skilled communicator and presenter with strong attention to detail and ability to influence through data.
- Proficient in Excel and PowerPoint; familiarity with data visualization tools (e.g., Tableau, Power BI) a plus.
- Bachelor's degree in Marketing, Business, Statistics, Psychology, or related field (advanced degree a plus).
- Experience working across multiple EMEA markets or within a global matrix organization preferred.
The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post.
Marketing Insights Manager, Fixed Term - Fanatics Collectibles employer: Fanatics, Inc.
Contact Detail:
Fanatics, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Insights Manager, Fixed Term - Fanatics Collectibles
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at Fanatics or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews like a pro! Research the company, understand their products, and be ready to discuss how your skills align with their needs. Practise common interview questions and have your own questions ready to show your interest.
✨Tip Number 3
Showcase your analytical skills! Be ready to share examples of how you've used data to drive decisions in past roles. Use specific metrics and outcomes to illustrate your impact—numbers speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Fanatics Collectibles.
We think you need these skills to ace Marketing Insights Manager, Fixed Term - Fanatics Collectibles
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Insights Manager role. Highlight your experience in consumer insights and brand tracking, especially if you've worked with Kantar or similar methodologies. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the collectibles market and how your analytical skills can drive our marketing strategies. Keep it engaging and relevant to the role.
Showcase Your Data Skills: Since this role is all about data, make sure to showcase your quantitative and analytical skills. Mention any tools you’re proficient in, like Excel or Power BI, and provide examples of how you've turned complex data into actionable insights in the past.
Apply Through Our Website: For added security and to ensure your application gets to us directly, apply through our company website at www.fanaticsinc.com/careers. It’s the best way to make sure your application is seen by the right people!
How to prepare for a job interview at Fanatics, Inc.
✨Know Your Data Inside Out
As a Marketing Insights Manager, you'll be dealing with a lot of data. Make sure you understand the key metrics and insights that are relevant to the role. Brush up on your knowledge of brand tracking and consumer behaviour, especially in the collectibles space. This will help you answer questions confidently and demonstrate your expertise.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've used data to drive marketing decisions in the past. Think about times when your insights led to successful campaigns or improved brand performance. Being able to articulate these experiences will show that you can bring value to the team.
✨Familiarise Yourself with Kantar
Since managing the EMEA brand tracking program with Kantar is a key responsibility, it’s crucial to have a good understanding of their methodologies and tools. If possible, review any recent reports or case studies from Kantar that relate to your potential role. This will not only impress your interviewers but also give you a head start in the position.
✨Prepare for Collaboration Questions
This role involves working closely with various teams, so expect questions about collaboration. Think of examples where you've successfully partnered with cross-functional teams to achieve a common goal. Highlight your communication skills and how you ensure everyone is aligned on objectives and insights.
