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For Companies At a Glance
- Tasks: Lead fan-first retail experiences and drive impactful marketing strategies.
- Company: Join Fanatics Commerce, a leader in licensed sports merchandise with a passion for fans.
- Benefits: Competitive benefits tailored to your location and a supportive work culture.
- Why this job: Make a real impact in a dynamic environment focused on fan engagement and collaboration.
- Qualifications: 7+ years in retail activation or brand marketing, with a passion for sports.
- Other info: Embrace a culture of continuous improvement and celebrate team successes.
The predicted salary is between 36000 - 60000 £ per year.
At Fanatics Commerce, we’re more than just a leader in licensed sports merchandise - we’re a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles: We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.
Role Overview
The Senior Retail Marketing Manager will drive impactful, fan-first retail experiences across Fanatics-operated stores primarily in London, Paris and New York. This role oversees store traffic generation, retail promotional execution, and conversion-focused fan engagement, ensuring Fanatics delivers exceptional moments for fans every day. Reporting to the VP Marketing, you’ll partner closely with brand marketing, Fanatics Studio, agencies and Retail Operations to deliver engaging brand experiences and impactful point of sale at some of the world’s most renowned sports retail destinations. The ideal candidate combines retail commercial acumen with creative activation leadership and has experience orchestrating multi-market product launches across global sports brands and teams.
How you will make an impact
- Lead planning and execution of in-store activations, events, and retail marketing to increase traffic, dwell time and conversion
- Manage cross-club launches and product stories across our portfolio of physical retail stores
- Partner with global brand, merchandising, and e-commerce teams to ensure alignment across channels
- Track and analyse activation ROI, fan sentiment, and retail KPIs - using insights to optimise future plans
- Build strong relationships with internal and external teams including clubs, leagues, and supplier partners
- Ensure brand standards are consistently delivered across all experiential touch-points
- Support seasonal calendars, campaign rollouts, and match day activations
- Support driving a fan-obsessed culture within the retail teams - every moment matters
What you bring to the team
- 7+ years experience in retail activation, brand marketing, or experiential merchandising
- Proven success in multi-country or multi-club retail environments. Experience in London and Paris is particularly valuable
- Experience in sport or fashion driven retailers strongly preferred
- Strong budget, partner and stakeholder management with proven ability to manage six-figure projects
- Commercial mindset with analytical confidence to measure success and influence decisions
- Ability to thrive in a fast-paced, high-growth, highly collaborative environment
- Passion for sports and a deep understanding of fan behaviours and culture
- French language skills will be highly advantageous
At Fanatics, we value transparency and honesty. If you don’t meet every single requirement, that’s okay - we still want to hear from you! We believe in the power of diverse experiences and talents. If you’re excited about the role and confident that you can contribute, don’t hesitate to apply. We’re genuinely interested in how your unique skills and perspective can help us build something amazing together.
Where You’ll Work and What’s required
- Fan-obsessed: puts the supporter at the centre of every decision
- Creative storyteller with flawless execution excellence
- Confident communicator with presence and senior leadership visibility
- Data-driven mindset and operational follow-through
- Team player who embraces accountability and continuous improvement
What’s in it for you
Culture: Join a team where you’re surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on collaboration, support, and continuous development, you’ll be empowered to help shape our culture that celebrates both individual and team successes.
Benefits: At Fanatics, we’re dedicated to supporting you in all aspects of work and life; as such we offer a range of competitive benefits tailored to each country in which we operate. Specific details regarding the benefits package applicable to your location will be shared and discussed during the interview process.
Senior Retail Marketing Manager in Manchester employer: Fanatics, Inc.
Contact Detail:
Fanatics, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Retail Marketing Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to your connections in the retail and marketing sectors, especially those who have experience in sports. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your passion for sports! When you get the chance to meet potential employers, share your experiences and insights about fan engagement. This will help you stand out as someone who truly understands the culture.
✨Tip Number 3
Prepare for interviews by researching the latest trends in retail marketing and fan behaviour. Bring fresh ideas to the table that align with Fanatics' BOLD Leadership principles, showing you’re ready to contribute from day one.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Fanatics team.
We think you need these skills to ace Senior Retail Marketing Manager in Manchester
Some tips for your application 🫡
Show Your Passion for Sports: Make sure to highlight your love for sports in your application. We want to see how your passion aligns with our fan-obsessed culture and how you can contribute to creating exceptional moments for fans.
Tailor Your Experience: When detailing your experience, focus on your retail activation and brand marketing achievements. We’re looking for specific examples that demonstrate your success in multi-country environments, especially in London and Paris.
Be Data-Driven: Don’t forget to mention your analytical skills! We value candidates who can track and analyse ROI and KPIs. Show us how you've used data to optimise past marketing strategies and drive results.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our dynamic team!
How to prepare for a job interview at Fanatics, Inc.
✨Know Your Fan Culture
Dive deep into the sports culture and fan behaviours relevant to the brands you'll be working with. Understanding what drives fans in London, Paris, and New York will help you connect your ideas to their passions during the interview.
✨Showcase Your Retail Acumen
Prepare specific examples of your past successes in retail activation and brand marketing. Highlight any multi-country projects you've led, especially those that involved collaboration with various teams, as this aligns perfectly with the role's requirements.
✨Be Data-Driven
Familiarise yourself with key performance indicators (KPIs) related to retail marketing. Be ready to discuss how you've used data to measure success and optimise campaigns in the past, as this will demonstrate your analytical confidence.
✨Emphasise Collaboration
This role thrives on teamwork, so come prepared to discuss how you've built strong relationships with internal and external stakeholders. Share examples of how you've worked collaboratively to achieve common goals, showcasing your ability to thrive in a fast-paced environment.
