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- Tasks: Lead consumer insights and brand performance measurement across EMEA for Fanatics Collectibles.
- Company: Join Fanatics Collectibles, a leader in sports merchandise and collectibles.
- Benefits: Full-time role with competitive salary and opportunities for professional growth.
- Why this job: Make data-driven decisions that shape marketing strategies and impact the collectibles market.
- Qualifications: 4-8 years in consumer insights or marketing analytics; strong analytical and communication skills required.
- Other info: Collaborative environment with a focus on innovation and consumer engagement.
The predicted salary is between 36000 - 60000 £ per year.
Fanatics Collectibles is seeking a data-driven, detail-oriented Marketing Data & Insights Consultant to lead consumer and brand performance measurement across the EMEA region. This role will serve as the central point of contact for brand tracking, consumer research, and data synthesis, helping the marketing and commercial teams make insight-led decisions. This is a full time role, in the designated office 5 days per week.
The ideal candidate will combine strong analytical skills with a deep understanding of research methodologies and business context. They will manage the EMEA brand tracking program with Kantar, support ad hoc research and eCommerce surveys, and build a clear view of the collectibles consumer ecosystem by sport, franchise, and market.
Key Responsibilities- Brand Tracking & Measurement: Manage Brand Tracking SOW with Kantar: Serve as the day-to-day lead for the EMEA brand tracking program, ensuring Kantar delivers on timelines, scope, and business needs.
- Data Analysis & Synthesis: Review and analyze Kantar's monthly raw data outputs, distilling findings into concise, actionable insights for marketing and commercial partners. Guide Quarterly Reporting: Partner with Kantar on quarterly deliverables-shaping the analysis, ensuring focus on business priorities, and pushing for meaningful recommendations. Monitor key brand health metrics such as awareness, consideration, preference, and brand equity across markets. Drive adoption of brand tracking insights across teams to inform marketing strategy, campaign planning, and business reviews.
- Consumer Insights & Research: Lead and support quantitative and qualitative consumer research across EMEA to uncover collector motivations, category engagement, and purchase behavior. Manage eCommerce insights surveys, collaborating with digital and CRM teams to understand online shopper behavior, conversion drivers, and post-purchase satisfaction. Execute event-level surveys and ad hoc consumer research projects to assess fan engagement and marketing effectiveness. Combine syndicated, primary, and internal data sources to provide a holistic view of consumer attitudes and trends across the collectibles landscape.
- Consumer Ecosystem Analysis: Map and maintain an evolving view of the collector ecosystem - identifying key audience segments by sport, franchise, market, and consumer type. Analyze category engagement, collector habits, and product affinities to help inform marketing and retail activation priorities. Partner with analytics and marketing teams to align audience insights with CRM, social, and media segmentation strategies. Develop frameworks and dashboards that make consumer and franchise-level insights easy to access and use across the organization.
- Collaboration & Data Integration: Work closely with cross-functional partners across Marketing, Analytics, CRM, and E-commerce to connect consumer and performance data. Ensure insights are presented in clear, executive-ready formats (dashboards, summaries, and presentations) that enable quick, informed decision-making. Partner with Kantar and internal teams to continuously improve methodologies, data quality, and storytelling impact.
- 4-8 years of experience in consumer insights, marketing analytics, or brand tracking, ideally within sports, entertainment, or consumer goods industries.
- Hands-on experience managing brand tracking programs (Kantar experience highly preferred).
- Strong quantitative and analytical skills with the ability to translate complex data into actionable insights.
- Proven experience running consumer surveys, including eCommerce and event-based research.
- Skilled communicator and presenter with strong attention to detail and ability to influence through data.
- Proficient in Excel and PowerPoint; familiarity with data visualization tools (e.g., Tableau, Power BI) a plus.
- Bachelor's degree in Marketing, Business, Statistics, Psychology, or related field (advanced degree a plus).
- Experience working across multiple EMEA markets or within a global matrix organization preferred.
The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post.
Marketing Insights Manager, Fixed Term - Fanatics Collectibles in London employer: Fanatics, Inc.
Contact Detail:
Fanatics, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Insights Manager, Fixed Term - Fanatics Collectibles in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and recent news, so you can tailor your answers and show you're genuinely interested. Plus, practice common interview questions to boost your confidence!
✨Tip Number 3
Don’t just wait for job postings! Be proactive and reach out directly to companies you admire. Express your interest in working with them and ask if they have any upcoming opportunities. It shows initiative and can set you apart from other candidates.
✨Tip Number 4
When applying, make sure to use our website! It’s the best way to ensure your application gets seen by the right people. Plus, it’s super easy to navigate and keeps everything organised for you.
We think you need these skills to ace Marketing Insights Manager, Fixed Term - Fanatics Collectibles in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Insights Manager role. Highlight your experience in consumer insights and data analysis, and don’t forget to mention any relevant tools you’ve used, like Kantar or Excel.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've driven insights in previous roles and how that aligns with what Fanatics Collectibles is looking for.
Showcase Your Analytical Skills: Since this role is all about data, make sure to showcase your analytical skills in your application. Mention any projects where you’ve turned complex data into actionable insights, and how that impacted your previous teams or companies.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets seen by the right people at Fanatics Collectibles. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Fanatics, Inc.
✨Know Your Data Inside Out
As a Marketing Insights Manager, you'll be dealing with a lot of data. Make sure you understand the key metrics and insights that are relevant to the role. Brush up on your knowledge of brand tracking and consumer behaviour analysis, especially in the context of sports and collectibles.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've used data to drive marketing decisions in the past. Be ready to explain your thought process when analysing data and how you translate complex findings into actionable insights for teams.
✨Familiarise Yourself with Kantar
Since managing the EMEA brand tracking program with Kantar is a key responsibility, it’s crucial to have a good understanding of their methodologies. If possible, review any recent reports or case studies related to Kantar's work in brand tracking to demonstrate your knowledge during the interview.
✨Prepare for Collaboration Questions
This role requires working closely with various teams. Think of examples where you've successfully collaborated with cross-functional partners. Be prepared to discuss how you ensure clear communication and alignment on insights across different departments.
