Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead growth strategies for our Sportsbook, driving engagement and retention.
- Company: Join Fanatics, a global leader in digital sports platforms.
- Benefits: Competitive salary, dynamic work environment, and opportunities for career advancement.
- Why this job: Shape the future of online sports betting with a renowned brand.
- Qualifications: 10+ years in growth or marketing, ideally in online sports betting.
- Other info: Collaborative team culture with a focus on innovation and fan experience.
The predicted salary is between 72000 - 108000 £ per year.
We're looking for a Sr. Director, Online Sportsbook Cohort Growth to lead the strategy, execution, and performance optimization of acquisition, engagement, and lifecycle programs for our Sportsbook business. In this role, you will design and deliver data-driven initiatives that accelerate growth across the funnel - from first bet to long-term loyalty.
This is a high-impact, cross-functional role with direct influence on the Sportsbook P&L. You'll partner closely with Media, CRM, Promotions, Analytics, and Product to build and execute strategies that increase player value, reduce churn, and expand share of wallet.
If you excel at the intersection of commercial strategy, media, customer marketing, and analytics - and want to help build the future of online sports betting for one of the most recognized sports brands in the world - this role is for you.
What You'll Do
- Lead Sportsbook cohort growth strategy: Own the end-to-end strategy for acquiring, engaging, and maximizing value from Sportsbook customer cohorts throughout their lifecycle, with a focus on segmentation, engagement, betting frequency, and retention.
- Drive commercial outcomes: Develop and deliver programs that directly impact awareness, consideration, handle, NGR, LTV, and retention for the Sportsbook business.
- Optimize the bettor journey: Identify friction points and opportunities across key lifecycle moments - registration, first bet, early retention, and reactivation - and partner with Product, CRM, and CX to build seamless, rewarding experiences.
- Incentives & personalization: Collaborate with Promotions and CRM to create targeted offers, incentives, and personalized experiences tailored to specific bettor segments to drive conversion and ongoing activity.
- Champion data-driven decision-making: Use cohort analyses, behavioral insights, and predictive models to inform strategy, guide prioritization, and shape the roadmap.
- Cross-functional leadership: Act as a strategic connector across Marketing, Product, VIP, Trading, and Analytics - aligning teams on goals, sharing insights, and driving cohesive execution.
- Test & iterate: Develop a rigorous experimentation roadmap to continuously refine lifecycle programs, incentives, and messaging, leveraging a test-and-learn approach to boost performance.
- Forecast & report: Build and maintain forecasts for cohort performance, NGR contribution, and strategic program impact. Regularly communicate insights and results to executive leadership.
What You Bring
- 10+ years of experience in growth, CRM, lifecycle marketing, or commercial strategy - ideally within online sports betting, gaming, or digital consumer businesses.
- A proven track record of driving customer value, retention, and engagement through targeted, data-informed initiatives.
- Deep understanding of bettor segmentation, incentives, reactivation, churn prevention, and monetization in a digital or regulated environment.
- Strong analytical skills with expertise in cohort analysis, LTV modeling, forecasting, and building data-driven business cases.
- Exceptional cross-functional leadership and communication skills, with the ability to influence stakeholders across Marketing, Product, Analytics, and Trading.
- Experience managing large-scale, multi-workstream programs from strategy through execution.
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet.
Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform.
Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.
Sr. Director Sportsbook Cohort Growth in Leeds employer: Fanatics, Inc.
Contact Detail:
Fanatics, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sr. Director Sportsbook Cohort Growth in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and services, especially in the sportsbook space. This will help you tailor your answers and show you're genuinely interested.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources. The more comfortable you are speaking about your experience and skills, the better you'll perform when it counts.
✨Tip Number 4
Don't forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it shows you're serious about joining our team and helps us keep track of your application.
We think you need these skills to ace Sr. Director Sportsbook Cohort Growth in Leeds
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in growth, CRM, and lifecycle marketing. We want to see how your skills align with the role of Sr. Director, Online Sportsbook Cohort Growth.
Showcase Your Data Skills: Since this role is all about data-driven decision-making, don’t forget to include examples of how you've used analytics and cohort analysis in your previous roles. We love seeing those numbers!
Highlight Cross-Functional Experience: This position requires collaboration across various teams. Share specific instances where you’ve successfully worked with Marketing, Product, or Analytics to achieve common goals. We’re all about teamwork here!
Apply Through Our Website: We encourage you to submit your application through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Fanatics, Inc.
✨Know Your Numbers
As a Sr. Director, you'll need to demonstrate your analytical prowess. Brush up on cohort analysis, LTV modelling, and any relevant metrics that showcase your ability to drive customer value and retention. Be ready to discuss specific examples where you've used data to inform strategy.
✨Showcase Cross-Functional Collaboration
This role requires strong cross-functional leadership. Prepare to share experiences where you've successfully aligned teams across Marketing, Product, and Analytics. Highlight how you’ve influenced stakeholders and driven cohesive execution in past projects.
✨Understand the Bettor Journey
Familiarise yourself with the bettor lifecycle from registration to reactivation. Think about friction points you've identified in previous roles and how you addressed them. This will show your understanding of customer engagement and retention strategies.
✨Be Ready to Test and Iterate
The job calls for a rigorous experimentation approach. Come prepared with examples of how you've developed and executed testing roadmaps in the past. Discuss what you learned from these experiments and how they shaped your strategies moving forward.
