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- Tasks: Lead and shape the online casino brand marketing strategies.
- Company: Fanatics is a global digital sports platform igniting fan passions.
- Benefits: Enjoy hybrid work options and collaborate with a dynamic team.
- Why this job: Join a fast-paced environment in the exciting casino and gaming industry.
- Qualifications: 10+ years in brand marketing, preferably in the casino or gaming sector.
- Other info: Open to travel for events and team meetings.
The predicted salary is between 43200 - 72000 £ per year.
Fanatics Betting & Gaming (FBG) is hiring a Director of Casino Marketing to lead all Casino marketing strategies. The Director will be responsible for shaping and driving our online casino's brand presence, including influencing commercial, performance & social plans, and supporting the development and continual evolution of the creative vision, sharing ultimate accountability for the brand execution across all channels. Reporting to the VP Marketing, this role will play a pivotal role within the broader Marketing team, driving the brand's presence in the exciting and growing casino space. This position is based Hybrid out of our Leeds or New York offices.
Responsibilities
- Spearhead the execution of a comprehensive online Casino brand strategy, ensuring alignment with overarching business goals and campaign objectives.
- Drive cross-functional collaboration to ensure brand consistency and alignment across all customer touchpoints, particularly within the online Casino vertical.
- Champion the online Casino brand internally, working alongside the marketing leadership group to guide key initiatives and elevate brand standards.
- Coordinate integrated marketing communications plans across online Casino-related campaigns.
- Engage and collaborate with teams across product, commercial and social, as well as with external creative and media agencies, ensuring alignment and gathering valuable feedback to drive the success of the online Casino brand.
- Foster brand awareness & consideration and drive customer acquisition, creating marketing initiatives that resonate with online Casino enthusiasts and reflect the excitement and energy of our gaming offerings.
Experience and Skills
- Bachelor's degree in Marketing or a related field.
- 10+ years of experience in brand marketing, content marketing or related creative field.
- Proven track record in brand design, advertising, and marketing communications with a deep understanding of the Casino and gaming industry.
- Extensive experience in managing integrated digital marketing assets, particularly for online Casino and gaming-related content.
- Thrives in an entrepreneurial, hyper growth environment where priorities evolve regularly and decisions are made quickly.
- Team-first mentality, with a willingness to do what it takes to get the job done and a desire to strive for better.
- Proven ability to work effectively cross-functionally within FBG and the larger Fanatics organization.
- You have a passion for sports and a strong understanding of fan behavior and team winning culture.
- Open to regular travel to events and other Fanatics offices for various offsite and team meetings.
Director, Casino Brand Marketing employer: Fanatics, Inc.
Contact Detail:
Fanatics, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Casino Brand Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in online casino marketing. Understanding what resonates with players can help you articulate your vision during interviews and demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the gaming and casino marketing space. Attend industry events or join relevant online forums to connect with others who can provide insights or even refer you to opportunities at Fanatics.
✨Tip Number 3
Prepare to discuss your experience with integrated marketing communications. Be ready to share specific examples of how you've successfully driven brand strategies across multiple channels, as this is crucial for the role.
✨Tip Number 4
Showcase your understanding of fan behaviour and sports culture. Since this role involves engaging with sports fans, being able to speak to how you can leverage that knowledge in your marketing strategies will set you apart.
We think you need these skills to ace Director, Casino Brand Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand marketing, particularly within the casino or gaming industry. Use specific examples that demonstrate your success in driving brand strategies and managing integrated marketing communications.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the casino and gaming sector. Discuss how your background aligns with the responsibilities of the Director of Casino Brand Marketing role and how you can contribute to the company's growth and brand presence.
Showcase Your Achievements: Include quantifiable achievements in your application. For instance, mention any successful campaigns you've led, the increase in brand awareness you've achieved, or how you've driven customer acquisition in previous roles.
Research Fanatics Betting & Gaming: Familiarise yourself with Fanatics' brand values, recent campaigns, and their position in the market. This knowledge will help you tailor your application and demonstrate your enthusiasm for the company during the selection process.
How to prepare for a job interview at Fanatics, Inc.
✨Understand the Brand
Before your interview, make sure you have a solid understanding of Fanatics Betting & Gaming and its position in the casino market. Familiarise yourself with their brand values, recent campaigns, and how they engage with their audience. This will help you demonstrate your alignment with their vision.
✨Showcase Your Experience
Prepare to discuss your past experiences in brand marketing, especially within the casino or gaming industry. Highlight specific campaigns you've led, the strategies you employed, and the results achieved. This will showcase your capability to drive brand presence effectively.
✨Emphasise Cross-Functional Collaboration
Given the role's emphasis on collaboration across various teams, be ready to share examples of how you've successfully worked with different departments in previous roles. Discuss how you fostered communication and alignment to achieve common goals.
✨Demonstrate Passion for the Industry
Express your enthusiasm for the casino and gaming sector. Share insights about current trends, consumer behaviour, and what excites you about the future of online casinos. This passion can set you apart as a candidate who truly understands the market.
