Leeds, West Yorkshire, United Kingdom (Hybrid) Job Description Primary Focus: Provide day-to-day support for the development, documentation, and activation of Fanatics Casino’s brand strategy. This role assists in gathering insights, maintaining brand guidelines, and ensuring brand consistency across marketing, product, and customer touchpoints. Key Responsibilities: Support the creation and maintenance of brand positioning frameworks, tone of voice guidelines, and brand playbooks, ensuring they are easily accessible and understood by cross-functional teams. Conduct desk research and compile competitor analysis reports to inform strategic decision-making. Gather and organize audience insights from research, surveys, and analytics sources to support the Director in shaping brand strategy. Assist in preparing presentations, briefs, and strategic documents for internal stakeholders and leadership meetings. Monitor day-to-day marketing activity to help ensure brand consistency across channels and campaigns. Maintain an updated library of brand assets, guidelines, and reference materials. Track relevant industry trends and emerging market dynamics, providing regular updates to the Brand Strategy team. Support coordination with Campaign Marketing and Product Marketing to align on messaging and positioning in execution. Primary Focus: Provide day-to-day support for the development, documentation, and activation of Fanatics Casino’s brand strategy. This role assists in gathering insights, maintaining brand guidelines, and ensuring brand consistency across marketing, product, and customer touchpoints. Key Responsibilities: Support the creation and maintenance of brand positioning frameworks, tone of voice guidelines, and brand playbooks, ensuring they are easily accessible and understood by cross-functional teams. Conduct desk research and compile competitor analysis reports to inform strategic decision-making. Gather and organize audience insights from research, surveys, and analytics sources to support the Director in shaping brand strategy. Assist in preparing presentations, briefs, and strategic documents for internal stakeholders and leadership meetings. Monitor day-to-day marketing activity to help ensure brand consistency across channels and campaigns. Maintain an updated library of brand assets, guidelines, and reference materials. Track relevant industry trends and emerging market dynamics, providing regular updates to the Brand Strategy team. Support coordination with Campaign Marketing and Product Marketing to align on messaging and positioning in execution. Skills
