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- Tasks: Support the development and activation of Fanatics Casino’s brand strategy.
- Company: Join a leading brand in the entertainment and gaming industry.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make an impact on brand strategy while working with a dynamic team.
- Qualifications: 4+ years in brand strategy or marketing, with strong analytical skills.
- Other info: Fast-paced environment with a focus on innovation and collaboration.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Leeds, West Yorkshire, United Kingdom (Hybrid)
Job Description
Primary Focus:
Provide day-to-day support for the development, documentation, and activation of Fanatics Casino’s brand strategy. This role assists in gathering insights, maintaining brand guidelines, and ensuring brand consistency across marketing, product, and customer touchpoints.
Key Responsibilities:
- Support the creation and maintenance of brand positioning frameworks, tone of voice guidelines, and brand playbooks, ensuring they are easily accessible and understood by cross-functional teams.
- Conduct desk research and compile competitor analysis reports to inform strategic decision-making.
- Gather and organize audience insights from research, surveys, and analytics sources to support the Director in shaping brand strategy.
- Assist in preparing presentations, briefs, and strategic documents for internal stakeholders and leadership meetings.
- Monitor day-to-day marketing activity to help ensure brand consistency across channels and campaigns.
- Maintain an updated library of brand assets, guidelines, and reference materials.
- Track relevant industry trends and emerging market dynamics, providing regular updates to the Brand Strategy team.
- Support coordination with Campaign Marketing and Product Marketing to align on messaging and positioning in execution.
Primary Focus:
Provide day-to-day support for the development, documentation, and activation of Fanatics Casino’s brand strategy. This role assists in gathering insights, maintaining brand guidelines, and ensuring brand consistency across marketing, product, and customer touchpoints.
Key Responsibilities:
- Support the creation and maintenance of brand positioning frameworks, tone of voice guidelines, and brand playbooks, ensuring they are easily accessible and understood by cross-functional teams.
- Conduct desk research and compile competitor analysis reports to inform strategic decision-making.
- Gather and organize audience insights from research, surveys, and analytics sources to support the Director in shaping brand strategy.
- Assist in preparing presentations, briefs, and strategic documents for internal stakeholders and leadership meetings.
- Monitor day-to-day marketing activity to help ensure brand consistency across channels and campaigns.
- Maintain an updated library of brand assets, guidelines, and reference materials.
- Track relevant industry trends and emerging market dynamics, providing regular updates to the Brand Strategy team.
- Support coordination with Campaign Marketing and Product Marketing to align on messaging and positioning in execution.
Skills & Experience
- 4+ years of experience in brand strategy, marketing, or consumer insights—preferably within entertainment, gaming, sports, or digital consumer brands.
- Proven ability to translate research and analytics into actionable brand touchpoints and positioning support.
- Track record of working closely with cross-functional teams—campaign, creative, product, or insights—to ensure consistent brand execution.
Brand Strategy & Insight
- Strong understanding of core branding elements (e.g., positioning frameworks, tone of voice, brand guidelines).
- Skilled in briefing and collaborating with research and creative partners—even if not conducting research personally.
- Capable of synthesizing audience data (quantitative metrics, qualitative feedback) into concise, strategic contributions.
Analytical & Research Acumen
- Comfortable conducting desk-based competitive analysis and trend monitoring.
- Able to parse audience insights from analytics tools, surveys, or research summaries.
- Can organize and present key findings effectively to inform brand strategy.
Brand Management & Consistency
- Meticulous approach to maintaining brand assets—guidelines, playbooks, tone standards—in a central, organized repository.
- Attentive to ensuring brand consistency across marketing, product, and customer touchpoints.
- Proactively monitors marketing activity to flag and correct any off-brand content or messaging.
Agility & Curiosity
- Thrives in dynamic, fast-paced environments—comfortable with evolving priorities and rapid turnaround needs.
- Enthusiastic about staying current on industry trends, consumer behaviors, and emerging market dynamics.
- Team-player mindset: self-motivated, resourceful, and dedicated to collective success.
Job Info
- Posting Date 09/10/2025, 12:58 PM
- Locations Richmond House, Leeds, LS16 6QY, GB (Hybrid)
#J-18808-Ljbffr
Brand Strategy Specialist employer: Fanatics Inc
Contact Detail:
Fanatics Inc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Strategy Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work in brand strategy. This is a great way to demonstrate your expertise and make a lasting impression on hiring managers.
✨Tip Number 3
Prepare for interviews by researching the company and its brand strategy. Be ready to discuss how your experience aligns with their goals and how you can contribute to maintaining brand consistency across all channels.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Brand Strategy Specialist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Brand Strategy Specialist role. Highlight your experience in brand strategy, marketing, and consumer insights, especially if you've worked in entertainment or gaming. We want to see how your skills align with our needs!
Showcase Your Research Skills: Since this role involves a lot of research and analysis, don’t forget to mention any relevant projects where you’ve conducted competitor analysis or gathered audience insights. We love seeing how you can turn data into actionable strategies!
Keep It Clear and Concise: When writing your application, be clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that gets straight to the good stuff!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Fanatics Inc
✨Know Your Brand Inside Out
Before the interview, dive deep into Fanatics Casino’s brand strategy. Familiarise yourself with their brand guidelines, tone of voice, and any recent marketing campaigns. This will not only show your genuine interest but also help you discuss how your experience aligns with their brand vision.
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples where you've conducted competitor analysis or gathered audience insights. Bring along any reports or presentations you've created in the past that demonstrate your ability to translate data into actionable strategies. This will highlight your analytical acumen and relevance to the role.
✨Collaborate Like a Pro
Since this role involves working with cross-functional teams, think of instances where you've successfully collaborated with others. Be ready to share how you’ve coordinated with marketing, creative, or product teams to ensure brand consistency. This will illustrate your team-player mindset and adaptability.
✨Stay Current on Industry Trends
Research the latest trends in branding, gaming, and consumer behaviour before your interview. Being able to discuss these trends and how they might impact Fanatics Casino will demonstrate your curiosity and proactive approach, making you stand out as a candidate who is genuinely engaged with the industry.
