At a Glance
- Tasks: Lead a multi-site retail operation and drive sales performance while delivering an exceptional fan experience.
- Company: Join Fanatics Commerce, the global leader in licensed sports merchandise.
- Benefits: Enjoy competitive pay, growth opportunities, and a vibrant team culture.
- Other info: Work on-site at Sheffield United Store and embrace a fast-paced environment.
- Why this job: Be part of a dynamic team that fuels the passion of sports fans worldwide.
- Qualifications: Retail management experience and strong people skills are essential.
Assistant Store Manager (Sheffield United Football Club)
Sheffield, England, United Kingdom
Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.
At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.
ROLE OVERVIEW
The Assistant Store Manager – Multi-Site Retail works alongside the Store Manager to lead a multi-site retail operation, driving sales performance, maximising profitability, and delivering an exceptional fan experience in every store. This role is responsible for managing, motivating, and developing a retail team to consistently achieve KPIs, uphold visual merchandising standards, and execute operational best practices across all sites. The Assistant Store Manager – Multi-Site Retail delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.
HOW WILL YOU DRIVE IMPACT
Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.
Team & Leadership Impact (Build Championship Teams)
Cross-Functional Leadership:
- Partner with head office functions — including warehouse, marketing, and operations teams — to align on replenishment schedules, product launches, and peak trading priorities such as match days and key events.
- Collaborate with the Store Manager to set and reforecast sales budgets, and work cross-functionally to ensure store plans reflect business-wide objectives.
- Manage, motivate, and inspire the retail team across multiple sites, fostering a culture of high performance, accountability, and continuous development.
- Identify and close skill gaps through targeted coaching, development planning, and succession planning to build a pipeline of capable, fan-focused retail talent.
Fan & Customer Impact (Obsessed with Fans)
- Champion a culture of exceptional customer service across all stores, ensuring every fan interaction reflects the highest standards of care and engagement.
- Drive best-in-class visual merchandising consistently across sites, maintaining outstanding store presentation at all times.
- Monitor and act on mystery shopper results, using insights to continuously raise the bar on customer experience and service quality.
- Optimise use of floor space and product placement to enhance the fan shopping experience and maximise sales potential.
Innovation & Problem Solving (Limitless Entrepreneurial Spirit)
- Identify and implement best practices for stockroom management and operational efficiency across all retail locations.
- Leverage sales data, KPI trends, and footfall insights to make informed decisions on floor space allocation, staffing, and trading adjustments.
- Work with the marketing team to execute product launches, events, POS activity, and promotional campaigns with precision and creativity.
- Continuously seek opportunities to improve processes, reduce loss, and enhance the overall performance of the retail operation.
Ownership & Execution (Determined & Relentless Mindset)
- Take full ownership of store-related costs, driving profitability by managing payroll within budget and minimising all areas of loss.
- Implement and enforce strict stock loss prevention procedures and ensure all cash handling policies are adhered to rigorously.
- Conduct four full store audits per year and carry out regular security checks to protect business assets and ensure compliance.
- Take responsibility for all aspects of in-store security, including oversight of subcontracted security personnel, till activity monitoring, and loss prevention across the estate.
AI & DIGITAL CAPABILITY
- Apply AI and technology to improve efficiency, quality, and outcomes
- Use data and digital tools to inform decisions and enhance performance
- Demonstrate curiosity and adaptability in adopting new technologies and ways of working
- Contribute to a culture of innovation and continuous improvement
CAPABILITIES & EXPERIENCE YOU BRING
Required Qualifications
- Proven track record of retail management experience, with demonstrated success in achieving sales targets, driving KPIs (including footfall, conversion, and AOV), and delivering revenue growth.
- Experience managing multi-site or high-volume retail operations in a fast-paced, high-pressure environment.
- Strong people management skills, including experience in team development, performance management, and succession planning.
- Demonstrated ability to manage budgets, control costs, and oversee payroll within agreed parameters.
- Experience in visual merchandising with the ability to deliver and maintain exceptional store presentation standards consistently.
- Strong interpersonal and relationship-building skills, with the ability to influence and collaborate effectively with both internal stakeholders and external partners.
- Ability to operate with autonomy, manage competing priorities across multiple sites, and make sound commercial decisions independently.
- An interest in football is desirable.
WORK LOCATION
On-site: Your work location will be onsite in Sheffield United Store.
At Fanatics, we operate with a BOLD mindset - We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.
ABOUT US
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
ABOUT THE TEAM
Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com .
Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).
- Build Championship Teams
- Obsessed with Fans
- Limitless Entrepreneurial Spirit
- Determined and Relentless Mindset
At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:
- Build Championship Teams
- Obsessed with Fans
- Limitless Entrepreneurial Spirit
- Determined and Relentless Mindset
Assistant Store Manager (Sheffield United Football Club) employer: Fanatics Commerce
Fanatics is an exceptional employer, offering a dynamic work environment where innovation meets passion for sports. With a commitment to employee growth and development, we provide ample opportunities for career advancement within our global digital sports platform. Our collaborative culture fosters creativity and teamwork, making it an exciting place to contribute to the future of collectibles and engage with millions of sports fans worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Store Manager (Sheffield United Football Club)
✨Get Your Retail Game On
Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!
✨Join Retail Networks and Forums
Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like Fanatics Commerce, so don’t miss out on building those relationships!
✨Be Ready for Busy Season Opportunities
Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.
✨Show Off Your Customer Service Skills
Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like Fanatics Commerce!
We think you need these skills to ace Assistant Store Manager (Sheffield United Football Club)
Some tips for your application 🫡
Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.
Tailor Your CV for Retail:When applying for a full-time role like this one at Fanatics Commerce, customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.
Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at Fanatics Commerce and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!
Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show Fanatics Commerce that you’re ready to jump in and contribute right away!
How to prepare for a job interview at Fanatics Commerce
✨Show Off Your Customer Service Skills
Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!
✨Familiarity with Point of Sale Systems
Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!
✨Understand Product Knowledge
Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.
✨Be Ready for Role-Playing Scenarios
Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!
