Assistant Store Manager (Everton FC) in Liverpool

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.

ROLE OVERVIEW

The Assistant Store Manager – Multi-Site Retail works alongside the Store Manager to lead a multi-site retail operation, driving sales performance, maximising profitability, and delivering an exceptional fan experience in every store. This role is responsible for managing, motivating, and developing a retail team to consistently achieve KPIs, uphold visual merchandising standards, and execute operational best practices across all sites.

HOW WILL YOU DRIVE IMPACT

• Team & Leadership Impact (Build Championship Teams)
• Partner with head office functions — including warehouse, marketing, and operations teams — to align on replenishment schedules, product launches, and peak trading priorities such as match days and key events.
• Collaborate with the Store Manager to set and reforecast sales budgets, and work cross-functionally to ensure store plans reflect business-wide objectives.
• People Leadership
• Manage, motivate, and inspire the retail team across multiple sites, fostering a culture of high performance, accountability, and continuous development.
• Identify and close skill gaps through targeted coaching, development planning, and succession planning to build a pipeline of capable, fan-focused retail talent.
• Fan & Customer Impact (Obsessed with Fans)
• Champion a culture of exceptional customer service across all stores, ensuring every fan interaction reflects the highest standards of care and engagement.
• Drive best-in-class visual merchandising consistently across sites, maintaining outstanding store presentation at all times.
• Monitor and act on mystery shopper results, using insights to continuously raise the bar on customer experience and service quality.
• Optimise use of floor space and product placement to enhance the fan shopping experience and maximise sales potential.
• Innovation & Problem Solving (Limitless Entrepreneurial Spirit)
• Identify and implement best practices for stockroom management and operational efficiency across all retail locations.
• Leverage sales data, KPI trends, and footfall insights to make informed decisions on floor space allocation, staffing, and trading adjustments.
• Work with the marketing team to execute product launches, events, POS activity, and promotional campaigns with precision and creativity.
• Continuously seek opportunities to improve processes, reduce loss, and enhance the overall performance of the retail operation.
• Ownership & Execution (Determined & Relentless Mindset)
• Take full ownership of store-related costs, driving profitability by managing payroll within budget and minimising all areas of loss.
• Implement and enforce strict stock loss prevention procedures and ensure all cash handling policies are adhered to rigorously.
• Conduct four full store audits per year and carry out regular security checks to protect business assets and ensure compliance.
• Take responsibility for all aspects of in-store security, including oversight of subcontracted security personnel, till activity monitoring, and loss prevention across the estate.

AI & DIGITAL CAPABILITY

We are building a future-ready organization. This role is expected to:

• Apply AI and technology to improve efficiency, quality, and outcomes.
• Use data and digital tools to inform decisions and enhance performance.
• Demonstrate curiosity and adaptability in adopting new technologies and ways of working.
• Contribute to a culture of innovation and continuous improvement.

CAPABILITIES & EXPERIENCE YOU BRING

• Proven track record of retail management experience, with demonstrated success in achieving sales targets, driving KPIs (including footfall, conversion, and AOV), and delivering revenue growth.
• Experience managing multi-site or high-volume retail operations in a fast-paced, high-pressure environment.
• Strong people management skills, including experience in team development, performance management, and succession planning.
• Demonstrated ability to manage budgets, control costs, and oversee payroll within agreed parameters.
• Experience in visual merchandising with the ability to deliver and maintain exceptional store presentation standards consistently.
• Strong interpersonal and relationship-building skills, with the ability to influence and collaborate effectively with both internal stakeholders and external partners.
• Ability to operate with autonomy, manage competing priorities across multiple sites, and make sound commercial decisions independently.
• An interest in football is desirable.

WORK LOCATION

Your work location will be onsite in Everton.

At Fanatics, we operate with a BOLD mindset - We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.