At a Glance
- Tasks: Lead exciting marketing initiatives for Fanatics Sportsbook and drive impactful campaigns.
- Company: Join Fanatics, a global leader in digital sports, igniting fan passions worldwide.
- Benefits: Competitive salary, great perks, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on innovation and collaboration.
- Why this job: Be at the forefront of sports marketing and shape fan experiences.
- Qualifications: 6-8 years in marketing with a passion for sports and creativity.
The predicted salary is between 70000 - 80000 £ per year.
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet.
Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty‑two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.
Primary:
The Product Marketing Lead will support the development and execution of brand and product marketing initiatives for the Fanatics Sportsbook (OSB). This role will help bring campaigns, product and feature launches, event and seasonal moments, and customer experiences to market with consistency, speed, and strong creative judgment. The ideal candidate is a holistic marketer who understands how brand positioning translates into customer‑facing messaging, creative development, campaign strategy, and execution. They will play an important role in ensuring the brand and product portfolio show up consistently and effectively across key customer touchpoints, channels, and marketing activations. Equally important is the ability to develop positioning frameworks, provide thoughtful creative feedback, lead product launches, and drive campaigns from briefing through execution, reporting, and optimization. They should demonstrate strong marketing judgment across both seasonal tentpoles and always‑on initiatives, ensuring campaigns remain effective, optimized, and aligned to brand objectives throughout their lifecycle.
Key Responsibilities:
- Lead the planning and execution for a range of scaled marketing initiatives across Fanatics Sportsbook.
- Partner closely with Product, Platform, CRM, Media, Social, Creative, Commercial, and Research teams to lead campaign rollouts and ensure alignment across channels.
- Work closely with the Performance Media team to help shape messaging, creative outputs, and campaign communications across acquisition and lower‑funnel marketing initiatives.
- Lead product marketing launches by understanding feature functionality, gathering key inputs, and translating product updates into clear and compelling customer‑facing messaging.
- Contribute to messaging development, campaign briefs, creative reviews, and executional planning to ensure work remains customer‑centric and on‑brand.
- Surface customer, category, and competitive insights that can help inform positioning, messaging, and future campaign opportunities.
- Lead post‑campaign analysis and synthesize performance learnings to help inform future planning and optimization.
- Support broader go‑to‑market planning and campaign operations including asset reviews, stakeholder coordination, and launch readiness.
- Champion brand consistency across all activations, ensuring messaging, creative, visual identity, and execution align with established brand guidelines, systems, and tone of voice.
What we’re looking for:
- Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
- 6–8 years experience across brand marketing, product marketing, campaign management, or consumer marketing.
- Strong understanding of brand marketing fundamentals including positioning, messaging, creative development, and customer communication.
- Ability to balance strategic thinking with strong executional rigor and attention to detail.
- Strong creative instincts and an understanding of how messaging and creative work together across channels and customer touchpoints.
- Experience managing multiple stakeholders and navigating cross‑functional organizations in fast‑paced environments.
- Strong organizational, communication, and project management skills.
- Comfortable operating with evolving priorities and rapid turnaround timelines.
- Experience within sports, gaming, entertainment, consumer technology, or culturally‑driven brands is a plus.
Ideal Profile
A strong understanding of the sports landscape, fan behavior, and broader sports betting ecosystem is essential for this role. The ideal candidate should have a strong pulse on cultural moments, seasonal rhythms, media narratives, and the nuances that shape how sports fans engage with Sportsbook products and content. They should also be confident making decisive marketing and communication decisions that enable execution at speed. This requires a deep understanding of the product experience, customer journey, and how features, promotions, and messaging translate effectively across customer touchpoints and marketing channels.
Depending on the role, your interview and onboarding experience may include in‑person components, such as onsite interviews or Launching into Better: LIVE—a multi‑day cultural immersion in New York City for full‑time, non‑seasonal hires. These sessions are designed to build connection and bring our culture to life, but specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.
For information about our benefits, please visit https://benefitsatfanatics.com/
Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full‑time employment, and more.
For information about our benefits, please visit https://benefitsatfanatics.com/
Salary Range £70,000—£80,000 GBP
Product Marketing Lead in Leeds employer: FANATICS COLLECTIBLES
Fanatics Collectibles is an exceptional employer, offering a dynamic work environment in the heart of Greater London. With a strong focus on employee growth and development, we provide ample opportunities for advancement within the eCommerce sector. Our collaborative culture fosters innovation and creativity, ensuring that every team member plays a vital role in delivering an outstanding shopping experience for our customers.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Lead in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for FANATICS COLLECTIBLES and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like FANATICS COLLECTIBLES are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with FANATICS COLLECTIBLES on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at FANATICS COLLECTIBLES. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Lead in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit FANATICS COLLECTIBLES. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of FANATICS COLLECTIBLES:Show us that you’ve done your homework! In your application, briefly mention what you admire about FANATICS COLLECTIBLES’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at FANATICS COLLECTIBLES
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at FANATICS COLLECTIBLES will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At FANATICS COLLECTIBLES, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
