At a Glance
- Tasks: Lead creative strategy for Casino, driving performance through innovative campaigns and insights.
- Company: Join Fanatics, a global leader in digital sports, connecting fans with their passions.
- Benefits: Enjoy competitive pay, remote work flexibility, and opportunities for professional growth.
- Other info: Collaborative environment with mentorship opportunities and a focus on continuous learning.
- Why this job: Make an impact in the gaming industry while shaping creative strategies that resonate with players.
- Qualifications: 8+ years in creative strategy, with a strong portfolio showcasing impactful results.
The predicted salary is between 58500 - 71500 £ per year.
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
Primary Focus:
As Senior Manager, Performance Creative Strategy at Fanatics Betting & Gaming (FBG), you are responsible for defining the strategic priorities, audience opportunities and learning agenda that shape Fanatics Casino performance creative. You’ll uncover the hooks, angles and player insights most likely to resonate, translate them into clear, inspiring briefs for the internal creative team, and track performance to understand what works and why. This role is the strategic link between player insight, creative development and performance results, ensuring the right problems are being solved and that learnings continuously inform future briefs across acquisition, engagement and retention. This position reports directly to the Senior Director, Performance Creative & GTM, and manages one Associate, Performance Creative.
Key Responsibilities:
- Own the Casino performance creative strategy across paid social, app networks, CTV, affiliates and lifecycle, aligned with business priorities, audience insight and brand positioning.
- Build and evolve the Casino creative variation framework, mapping hooks, angles, reasons to believe, formats and offers to audience and funnel stage.
- Translate business objectives and player insight into clear, inspiring briefs for the internal creative agency, including scripts, hook variations and iteration briefs on winning concepts.
- Own the Casino testing agenda, defining what we want to learn, how we measure a win, and which tests run each month.
- Drive a high-velocity testing program across hooks, openers, formats, offers and creators, continuously improving hit rate and speed to learning.
- Partner with Media and Analytics to track creative performance, identify winners and fatigue early, and apply learnings to the next round of briefs.
- Write concise test readouts and maintain a living library of what works for Casino players.
- Identify and define the performance territories, audience tensions and messaging opportunities to support creative briefs.
- Embed performance requirements into brand and full-funnel campaign briefs from the outset (in collaboration with integrated marketing and media), ensuring channel, audience, format and measurement needs are clear before creative development begins.
- Partner with the Casino Creative Studio to translate those requirements into effective creative, with the Studio retaining ownership of creative direction and execution.
- Advise Brand and agency partners on hooks, edits, cutdowns, aspect ratios and platform-native versions, so big campaign moments carry through to always-on performance and lifecycle.
- Source player insight, competitor ad libraries, creator content and platform trends to identify new angles and white space.
- Lead performance strategy/creative insight sessions and contribute a strong POV to creative brainstorms, working closely with the Casino Creative Studio.
- Present performance learnings and recommendations in GTM forums and monthly reviews, turning results into a clear story for senior leadership.
- Lead, mentor and develop an Associate, building their craft in briefing, analysis and testing.
How This Role Connects Across the Team:
- Partners with the internal producer, who owns production timelines and delivery, to keep briefs, priorities and the content calendar aligned.
- Partners with the Casino Creative Studio and Integrated Marketing to shape high-quality output, providing direction and feedback while respecting executional ownership.
- Partners with Brand and Integrated Marketing to embed performance best practice into campaigns, ensuring work is both distinctive and built to perform across the funnel.
- Partners with Media, Analytics and CRM to define success measures, read results and feed learnings back into strategy.
- Works with Legal, Compliance and Creative Operations to keep all creative compliant and aligned with Responsible Gaming standards.
- Partner with the affiliates teams to produce UGC briefs aligned to channel best practice, adapting content that’s optimised for performance (via creative briefs).
Skills & Qualifications:
- 8+ years of experience in creative strategy, performance creative or brand strategy, including 3+ years leading creative strategy for a fast-growing D2C brand, mobile app, gaming or casino business.
- Portfolio demonstrating hook-led, insight-driven creative and the performance results behind it.
- Deep knowledge of platform-native creative across Meta, TikTok, YouTube, Snap and app networks, including UGC and creator formats.
- Proven track record building and running creative testing programs at volume.
- Strong analytical skills, with the ability to read performance data, size results and translate them into clear recommendations.
- Excellent storytelling and writing skills, from a 6-second hook to a campaign narrative to an executive readout.
- Experience influencing brand and integrated campaigns across matrixed teams without direct ownership.
- Experience managing and developing direct reports.
- Willingness to travel occasionally for team meetings and Fanatics events.
For information about our benefits, please visit #li-JM3.
Senior Manager, Performance Creative Strategy - Casino (Remote) employer: Fanatics Betting & Gaming
Fanatics is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about sports and technology. As a Staff Software Engineer on the Promotions Platform team, you'll enjoy opportunities for professional growth while contributing to cutting-edge projects that enhance the fan experience. With a commitment to employee development, competitive benefits, and a collaborative environment, Fanatics is dedicated to empowering its employees to thrive in a fast-paced, entrepreneurial setting.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Performance Creative Strategy - Casino (Remote)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fanatics Betting & Gaming and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fanatics Betting & Gaming are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fanatics Betting & Gaming on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Senior Manager, Performance Creative Strategy - Casino (Remote)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fanatics Betting & Gaming. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fanatics Betting & Gaming:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fanatics Betting & Gaming’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fanatics Betting & Gaming
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fanatics Betting & Gaming will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fanatics Betting & Gaming, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
