At a Glance
- Tasks: Lead the product vision and strategy for F1 collectibles, driving innovation and fan engagement.
- Company: Join Fanatics, a global leader in digital sports, igniting fan passions worldwide.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Full-time role in a fast-paced, innovative environment with excellent career advancement potential.
- Why this job: Shape the future of F1 collectibles and connect with passionate sports fans globally.
- Qualifications: 8-10 years in product management, strong leadership skills, and a passion for motorsports.
The predicted salary is between 85500 - 104500 £ per year.
About Us
Fanatics is building a leading global digital sports platform.
We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet.
Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and i Gaming platform.
Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores.
Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
The Product Director for Formula 1 is a senior leader responsible for setting the long-term product vision, strategy, and roadmap for Fanatics Collectibles’ global F1 portfolio across trading cards, stickers, memorabilia, and future product categories.
This role leads a high-performing product organization—driving innovation, operational excellence, and cross-functional alignment to deliver world-class collectible experiences for F1 fans worldwide.
The ideal candidate is a strong people leader, a strategic thinker, and an expert storyteller with executive presence and the ability to influence at all levels.
They bring deep knowledge of consumer products, licensing, and the global F1 ecosystem, coupled with a passion for motorsport culture.
They excel at delivering products on time, unlocking new partnerships, and leveraging the breadth of F1’s brand assets to drive growth and fan engagement.
This is a full time role, in the designated office 5 days per week.
Key Responsibilities
- Product Strategy & Leadership
- Define and own the multi-year product vision, roadmap, and release strategy for the entire F1 collectibles portfolio.
- Lead, mentor, and develop a team of product managers—raising the bar on product thinking, execution, creativity, and cross-functional partnership.
- Establish a culture of innovation and experimentation, pushing boundaries in materials, technology, formats, and fan experiences.
- Drive organizational alignment around product priorities through clear communication, compelling storytelling, and data-driven decision making.
- Innovation & Category Growth
- Identify emerging product, technology, and fan engagement trends to shape the next generation of F1 collectibles.
- Explore new categories and platforms (digital, experiential, premium, global exclusives) that elevate the F1 fan journey.
- Champion the integration of F1 storytelling—drivers, teams, races, history—into product narratives and experiences.
- Leverage Fanatics’ broader ecosystem to build cross-category product innovation (apparel, hardgoods, events, etc.).
- Licensing, Partnerships & Relationship Management
- Serve as the senior product-facing representative to F1 and its ecosystem (teams, drivers, promoters, agencies).
- Build trust and credibility with executive-level partners; negotiate product rights, approvals, timelines, and innovation opportunities.
- Unlock new partnerships by leveraging existing F1 products and expanding integration across teams, drivers, technology partners, and global markets.
- Ensure all licensing agreements are strategically aligned with product vision, profitability goals, and future category expansion.
- Product Development & Operational Excellence
- Oversee all phases of product development, ensuring products are delivered on time, within budget, and to the highest quality standards.
- Partner with manufacturing, design, operations, and supply chain to ensure feasibility, accuracy, and consistency throughout development.
- Guide autograph, relic, and memorabilia strategy—optimizing value, authenticity, and product differentiation.
- Ensure brand guidelines, safety standards, and global compliance requirements are rigorously met.
- Go-to-Market, Insights & Performance
- Lead quarterly business reviews and executive presentations showcasing roadmap progress, category performance, and future opportunities.
- Partner with sales, marketing, and e-commerce to maximize revenue, expand distribution, and create compelling product stories.
- Analyze consumer insights, market data, and retailer feedback to inform product decisions and drive continuous improvement.
- Track KPIs, forecast demand, and manage product P&L to maximize profitability and long-term sustainable growth.
- Required Knowledge & Competencies
- Deep understanding of licensing models, consumer products economics, and global collectible trends.
- Strong familiarity with Formula 1—its fan culture, teams, drivers, season rhythm, and commercial ecosystem.
- Expert-level leadership capabilities, including team management, coaching, and influencing cross-functional partners.
- Executive presence with exceptional presentation skills; able to communicate complex ideas simply and persuasively.
- Ability to think strategically while executing flawlessly in a fast-paced, dynamic environment.
- High creativity paired with strong operational discipline and attention to detail.
Qualifications
- 8–10+ years of product management experience, preferably in consumer products, licensing, entertainment, or sports.
- Proven experience leading product teams and managing senior stakeholders across global organizations.
- Background in developing innovative physical products; collectibles experience strongly preferred.
- Bachelor’s degree in business, marketing, or related field; MBA a plus.
- Passion for the Formula 1 world and global motorsports.
The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post.
Subject to applicable laws, Fanatics Collectibles may choose to run a background check.
By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy.
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Product Director- F1 in London employer: Fanatics Betting & Gaming
At Fanatics Betting & Gaming, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to thrive. Located in the UK, we offer competitive benefits, a collaborative environment, and ample opportunities for professional growth, particularly in the exciting field of AI-driven technology. Join us to be part of a forward-thinking team where your contributions will make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Product Director- F1 in London
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Fanatics Betting & Gaming!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Fanatics Betting & Gaming would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Fanatics Betting & Gaming through your school's career services!
We think you need these skills to ace Product Director- F1 in London
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Product Director- F1, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Product Director- F1 position at Fanatics Betting & Gaming. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Fanatics Betting & Gaming
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
