At a Glance
- Tasks: Create and manage exciting lifecycle and loyalty campaigns for sports fans.
- Company: Join Fanatics, a leading global digital sports platform with a passion for sports.
- Benefits: Enjoy a competitive salary, flexible working, and opportunities for growth.
- Other info: Hybrid role based in Leeds with collaboration across US and Canada teams.
- Why this job: Be part of a dynamic team shaping the future of online sports betting.
- Qualifications: 3-5 years in CRM or customer communications; experience with Xtremepush preferred.
The predicted salary is between 45000 - 60000 £ per year.
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet.
Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.
Role Overview
The CRM Specialist (Lifecycle & Loyalty) is responsible for the hands-on build and delivery of lifecycle and loyalty communications across Fanatics Casino's CRM ecosystem. Working across email, push, in-app messaging and in-app placements, this role owns campaign execution end-to-end, from build and QA through to launch and post-send monitoring. This is an execution-first role. The Specialist is expected to be highly proficient in CRM platform tooling - specifically Xtremepush (XP) - and capable of building and deploying campaigns independently to a high standard of quality, accuracy and compliance. A secondary focus includes supporting the Canadian market, partnering with the Lifecycle & Loyalty squad to ensure communications meet localisation, regulatory and regional nuance requirements as Fanatics expands into Canada. Based in Leeds and working closely with US and Canada-based teams, this role supports Fanatics' ambition to become the #1 Online US Casino by 2030 through reliable, scalable and compliant campaign delivery.
Key Responsibilities
- Build, configure and deploy lifecycle and loyalty communications across email, push, in-app messaging and in-app placements using Xtremepush (XP).
- Use HTML to build and maintain email templates where required, ensuring accurate rendering across devices and clients.
- Execute campaigns aligned to commercial priorities, lifecycle stages and loyalty programme KPIs.
- Manage end-to-end execution from brief through launch, including scheduling, targeting, suppression logic, sequencing and prioritisation.
- Build and maintain automated and triggered lifecycle journeys based on customer behaviour and lifecycle signals.
- Deliver cohesive omni-channel journeys, coordinating messaging across CRM channels and in-app placements.
- Support in-app content placement and merchandising in partnership with Product and Commercial teams.
- Support localised campaign execution for the Canadian market, ensuring communications reflect regulatory requirements and regional nuance.
- Collaborate with CRM, Commercial, GTM, Marketing, Product, Creative and Analytics teams to deliver campaigns on time and to standard.
QA, Compliance & Launch Readiness
- Own campaign QA end-to-end, validating content accuracy, personalisation, segmentation, links, HTML rendering and delivery logic across all touchpoints.
- Ensure all campaigns meet CRM standards, brand guidelines and regulatory requirements - including state-level requirements across MI, PA, NJ and WV, and Canadian compliance obligations.
- Monitor launches at key lifecycle and loyalty moments and proactively escalate risks or issues as needed.
- Maintain CRM templates, QA checklists and build standards, keeping them current and fit for purpose.
Performance & Optimisation
- Monitor campaign delivery and performance metrics, identifying issues and optimisation opportunities.
- Apply insights to improve execution across timing, segmentation and channel mix.
- Support multivariate testing and incremental experimentation, helping to translate results into strategy and campaign delivery improvements.
- Build and validate customer segments aligned to lifecycle stage, value / loyalty tier and commercial objectives.
- Partner with Data & Analytics teams to ensure accurate campaign setup, targeting and attribution.
Skills & Experience
Essential
- 3–5 years' hands-on experience in CRM, lifecycle marketing or customer communications.
- Proven experience building and deploying campaigns in a CRM or customer engagement platform - Xtremepush (XP) experience strongly preferred.
- Demonstrable ability to set up, configure and launch multi-channel campaigns (email, push, in-app) independently within platform.
- Strong working knowledge of audience segmentation, permissions, targeting rules and lifecycle logic.
- High attention to detail with confidence owning QA and execution standards independently.
- Comfortable working at pace in a commercially driven environment with multiple concurrent campaigns.
- Strong communication skills and able to collaborate effectively across time zones.
Preferred
- Working knowledge of HTML for email build and template maintenance, not essential but a significant advantage.
- Experience with Xtremepush specifically - journey builder, segmentation, channel configuration.
- Experience in loyalty programme execution e.g., points mechanics, tier-based communications, milestone recognition.
- Familiarity with iGaming CRM tools and bonusing platforms.
- Experience in regulated or highly governed environments, including multi-market compliance.
- Experience supporting Canadian market or other localised programme delivery.
- Familiarity with agile or squad-based delivery models.
- Background in high-growth or scale-up organisations.
Global Ways of Working & Flexibility
Leeds-based, hybrid role operating within Fanatics' flexible working framework. Flexibility required during peak promotional periods, including occasional evenings or weekends. Periodic on-call ownership during major campaign moments, with compensatory time provided. Close day-to-day partnership with US and Canada-based teams, requiring effective collaboration across time zones. Fanatics support a culture of trust and autonomy, enabling sustainable global collaboration.
Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.
For information about our benefits, please visit https://benefitsatfanatics.com/
Salary Range £45,000 - £60,000 GBP
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CRM Specialist in Leeds employer: Fanatics Betting & Gaming
Fanatics is an exceptional employer, offering a dynamic work environment in Leeds that fosters innovation and collaboration. With a strong commitment to employee growth, Fanatics provides opportunities for professional development and the chance to work on exciting projects within the rapidly expanding sports betting and gaming sector. The company's culture promotes flexibility and autonomy, ensuring that employees can thrive while contributing to a global digital sports platform that ignites the passions of sports fans worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Specialist in Leeds
✨Tip Number 1
Get to know the company inside out! Research Fanatics, their products, and their culture. This will help you tailor your conversations during interviews and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions and scenarios related to CRM and lifecycle marketing. Think about how your experience aligns with what Fanatics is looking for, especially with tools like Xtremepush.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace CRM Specialist in Leeds
Some tips for your application 🫡
Know Your Stuff:Before you start writing, make sure you understand the role of a CRM Specialist inside out. Familiarise yourself with lifecycle marketing and the tools we use, like Xtremepush. This will help you tailor your application to show us you're the perfect fit!
Show Off Your Skills:When you're crafting your application, highlight your hands-on experience in CRM and campaign execution. Use specific examples to demonstrate how you've built and delivered successful campaigns in the past. We love seeing real-world results!
Be Detail-Oriented:Attention to detail is key in this role, so make sure your application is free from typos and errors. Double-check everything, from your CV to your cover letter. Show us that you can maintain high standards right from the get-go!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're keen on joining our team at Fanatics!
How to prepare for a job interview at Fanatics Betting & Gaming
✨Know Your CRM Tools
Make sure you brush up on your knowledge of CRM platforms, especially Xtremepush. Familiarise yourself with its features and functionalities, as you'll likely be asked about your experience using it during the interview.
✨Showcase Your Campaign Experience
Prepare to discuss specific campaigns you've built and delivered in the past. Highlight your role in the end-to-end execution process, from planning to monitoring performance metrics. This will demonstrate your hands-on experience and ability to manage multiple campaigns.
✨Understand the Market Nuances
Since this role involves supporting the Canadian market, do some research on local regulations and cultural nuances. Being able to speak to how you would tailor communications for different markets will show your adaptability and understanding of the audience.
✨Emphasise Collaboration Skills
This position requires working closely with various teams across different time zones. Be ready to share examples of how you've successfully collaborated in the past, especially in fast-paced environments. Strong communication skills are key!
