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For Companies At a Glance
- Tasks: Drive user growth through innovative paid social campaigns on TikTok, Instagram, and Twitter/X.
- Company: Join a fast-growing startup dedicated to amplifying real football fan voices.
- Benefits: Full-time role in vibrant Soho office with collaborative culture.
- Why this job: Be part of the founding team and shape the future of fan engagement.
- Qualifications: 4+ years in growth marketing with experience in social media ads.
- Other info: Exciting opportunity for football enthusiasts to make a real impact.
The predicted salary is between 36000 - 60000 £ per year.
We're building the go-to platform for real football fans, a centralised home where trusted and passionate supporters can share their voices, insights, and emotions without being drowned out by pundits or fragmented across social media. Our mission is to amplify the perspectives of those who live and breathe the game, and to create a space where genuine fan sentiment drives the conversation. This is a really exciting opportunity to join the founding team and be a really important part of driving our success.
The Role
We're looking for a Growth Marketing Manager to take Fanalysis to the next level, scaling through our paid social strategy across TikTok, Instagram, and Twitter/X. You'll be responsible for driving measurable user growth through performance-driven campaigns using a mix of organic hooks and made-for-paid creative, rapid testing, and sharp optimisation across channels. You'll work closely with our content, creative, and product teams to identify what's working, kill what's not, and double down where we're seeing results. Whether briefing new concepts, managing ad budgets, or crunching performance metrics, you'll be central to how Fanalysis finds, converts, and retains fans. We're looking for someone experienced, entrepreneurial, and excited to get stuck in.
Responsibilities
- Manage all paid growth campaigns across Instagram, TikTok, and Twitter/X
- Work closely with content and design teams to develop scroll-stopping creative
- Run structured experiments to test messaging, formats, audiences, and offers — at speed
- Optimise campaigns based on CPA, ROAS, LTV and retention
- Analyse performance data and deliver clear, actionable insights to the team
- Set up and manage reporting dashboards for weekly and monthly performance tracking
- Work with internal stakeholders and external agencies/freelancers as needed to scale campaign production and execution
- Stay on top of platform changes, algorithm shifts, and emerging formats to keep our playbook fresh
- Collaborate with product and community teams to ensure alignment between acquisition, activation, and retention
About You
- You have 4+ years of experience in performance or growth marketing, ideally for a consumer-facing app or fast-growth startup
- You've run campaigns across TikTok Ads, Meta Ads, and Twitter/X, and can speak confidently about what works and why
- You're a self-starter: proactive, independent, and comfortable working in fast-moving environments
- You know how to optimise for CPA and LTV, not just clicks
- You understand the nuance of building growth creative, especially how organic-style content performs in paid channels
- You're highly analytical and data-led, but you also get the importance of creative and brand
- You're comfortable building reports, presenting results, and making recommendations
- You're genuinely excited about football and fan culture, and want to build something that serves the people who care most
Details
This is a full-time role based in London. Our office is in Soho and we believe in the value of in-person collaboration, so ideally you'd be with us in the office at least 3 days a week.
Growth Marketing Manager in Westminster employer: Fanalysis
Contact Detail:
Fanalysis Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager in Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with fellow football fans. You never know who might have a lead on that perfect Growth Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns, especially those that drove user growth. This will help you stand out when chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings; reach out directly to companies you admire. Express your passion for football and how you can contribute to their growth – it shows initiative!
✨Tip Number 4
Apply through our website! We love seeing applications come directly from passionate candidates. Tailor your approach to highlight your experience with TikTok, Instagram, and Twitter/X campaigns.
We think you need these skills to ace Growth Marketing Manager in Westminster
Some tips for your application 🫡
Show Your Passion for Football: We want to see your love for the game shine through in your application. Share your experiences as a fan and how they connect to our mission of amplifying genuine fan sentiment.
Highlight Relevant Experience: Make sure to showcase your growth marketing experience, especially with platforms like TikTok, Instagram, and Twitter/X. We’re looking for someone who knows what works and can back it up with data!
Be Creative and Analytical: We value creativity just as much as analytical skills. When you describe your past campaigns, include both the creative strategies you used and the metrics that demonstrate their success.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Fanalysis
✨Know Your Growth Marketing Inside Out
Make sure you brush up on your growth marketing strategies, especially around paid social campaigns. Be ready to discuss specific examples of campaigns you've run on TikTok, Instagram, and Twitter/X, and how you optimised them for CPA and LTV.
✨Show Your Passion for Football
Since the role is all about engaging with football fans, it’s crucial to convey your genuine enthusiasm for the sport. Share personal experiences or insights that highlight your connection to football culture and how it drives your marketing approach.
✨Prepare for Data-Driven Discussions
Expect to dive deep into performance metrics during your interview. Be prepared to talk about how you've used data to inform your decisions, optimise campaigns, and deliver actionable insights. Bring examples of reports or dashboards you've created in the past.
✨Collaborate and Communicate
This role involves working closely with various teams, so be ready to discuss how you’ve successfully collaborated in the past. Highlight your communication skills and any experience you have in managing cross-functional projects, as this will show you can thrive in a startup environment.
