At a Glance
- Tasks: Drive user growth through innovative paid social campaigns on TikTok, Instagram, and Twitter/X.
- Company: Join Fanalysis, a passionate startup dedicated to amplifying real football fan voices.
- Benefits: Be part of a founding team with exciting growth opportunities in a vibrant environment.
- Other info: Work in a collaborative Soho office, ideally 3 days a week.
- Why this job: Make a real impact in the football community while developing your marketing skills.
- Qualifications: 4+ years in growth marketing with experience in social media ad campaigns.
The predicted salary is between 36000 - 60000 £ per year.
Fanalysis - powered by passion. We’re building the go-to platform for real football fans, a centralised home where trusted and passionate supporters can share their voices, insights, and emotions without being drowned out by pundits or fragmented across social media. Our mission is to amplify the perspectives of those who live and breathe the game, and to create a space where genuine fan sentiment drives the conversation. This is a really exciting opportunity to join the founding team and be a really important part of driving our success.
This is a rare opportunity to join the founding team of a fast-growing startup and play a pivotal role in scaling our fanbase and brand.
The Role
We’re looking for a Growth Marketing Manager to take Fanalysis to the next level, scaling through our paid social strategy across TikTok, Instagram, and Twitter/X. You’ll be responsible for driving measurable user growth through performance-driven campaigns using a mix of organic hooks and made-for-paid creative, rapid testing, and sharp optimisation across channels. You’ll work closely with our content, creative, and product teams to identify what’s working, kill what’s not, and double down where we’re seeing results. Whether briefing new concepts, managing ad budgets, or crunching performance metrics, you’ll be central to how Fanalysis finds, converts, and retains fans. We’re looking for someone experienced, entrepreneurial, and excited to get stuck in.
Responsibilities
- Manage all paid growth campaigns across Instagram, TikTok, and Twitter/X
- Work closely with content and design teams to develop scroll-stopping creative
- Run structured experiments to test messaging, formats, audiences, and offers — at speed
- Optimise campaigns based on CPA, ROAS, LTV and retention
- Analyse performance data and deliver clear, actionable insights to the team
- Set up and manage reporting dashboards for weekly and monthly performance tracking
- Work with internal stakeholders and external agencies/freelancers as needed to scale campaign production and execution
- Stay on top of platform changes, algorithm shifts, and emerging formats to keep our playbook fresh
- Collaborate with product and community teams to ensure alignment between acquisition, activation, and retention
About You
- You have 4+ years of experience in performance or growth marketing, ideally for a consumer-facing app or fast-growth startup
- You’ve run campaigns across TikTok Ads, Meta Ads, and Twitter/X, and can speak confidently about what works and why
- You’re a self-starter: proactive, independent, and comfortable working in fast-moving environments
- You know how to optimise for CPA and LTV, not just clicks
- You understand the nuance of building growth creative, especially how organic-style content performs in paid channels
- You’re highly analytical and data-led, but you also get the importance of creative and brand
- You’re comfortable building reports, presenting results, and making recommendations
- You’re genuinely excited about football and fan culture, and want to build something that serves the people who care most
Details
This is a full-time role based in London. Our office is in Soho and we believe in the value of in-person collaboration, so ideally you’d be with us in the office at least 3 days a week.
Growth Marketing Manager employer: Fanalysis
Fanalysis is an exceptional employer for creative professionals, offering a dynamic work environment in the heart of Greater London. With a strong focus on employee growth and collaboration, you will have the opportunity to work on exciting projects that engage football fans while honing your skills in a fast-paced, template-driven setting. The company fosters a culture of innovation and creativity, making it an ideal place for those looking to make a meaningful impact in the marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fanalysis and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fanalysis are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fanalysis on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fanalysis. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fanalysis. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fanalysis:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fanalysis’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fanalysis
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fanalysis will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fanalysis, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
