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- Tasks: Drive user growth through innovative paid social campaigns on TikTok, Instagram, and Twitter/X.
- Company: Join Fanalysis, a passionate startup dedicated to amplifying real football fan voices.
- Benefits: Be part of a founding team with opportunities for personal and professional growth.
- Why this job: Make a real impact in the football community while scaling an exciting platform.
- Qualifications: 4+ years in growth marketing with experience in social media ad campaigns.
- Other info: Work in a dynamic Soho office, collaborating with a creative and driven team.
The predicted salary is between 36000 - 60000 £ per year.
Fanalysis - powered by passion. We’re building the go-to platform for real football fans, a centralised home where trusted and passionate supporters can share their voices, insights, and emotions without being drowned out by pundits or fragmented across social media. Our mission is to amplify the perspectives of those who live and breathe the game, and to create a space where genuine fan sentiment drives the conversation. This is a really exciting opportunity to join the founding team and be a really important part of driving our success.
The Role: We’re looking for a Growth Marketing Manager to take Fanalysis to the next level, scaling through our paid social strategy across TikTok, Instagram, and Twitter/X. You’ll be responsible for driving measurable user growth through performance-driven campaigns using a mix of organic hooks and made-for-paid creative, rapid testing, and sharp optimisation across channels. You’ll work closely with our content, creative, and product teams to identify what’s working, kill what’s not, and double down where we’re seeing results. Whether briefing new concepts, managing ad budgets, or crunching performance metrics, you’ll be central to how Fanalysis finds, converts, and retains fans.
Responsibilities:
- Manage all paid growth campaigns across Instagram, TikTok, and Twitter/X.
- Work closely with content and design teams to develop scroll-stopping creative.
- Run structured experiments to test messaging, formats, audiences, and offers — at speed.
- Optimise campaigns based on CPA, ROAS, LTV and retention.
- Analyse performance data and deliver clear, actionable insights to the team.
- Set up and manage reporting dashboards for weekly and monthly performance tracking.
- Work with internal stakeholders and external agencies/freelancers as needed to scale campaign production and execution.
- Stay on top of platform changes, algorithm shifts, and emerging formats to keep our playbook fresh.
- Collaborate with product and community teams to ensure alignment between acquisition, activation, and retention.
About You: You have 4+ years of experience in performance or growth marketing, ideally for a consumer-facing app or fast-growth startup. You’ve run campaigns across TikTok Ads, Meta Ads, and Twitter/X, and can speak confidently about what works and why. You’re a self-starter: proactive, independent, and comfortable working in fast-moving environments. You know how to optimise for CPA and LTV, not just clicks. You understand the nuance of building growth creative, especially how organic-style content performs in paid channels. You’re highly analytical and data-led, but you also get the importance of creative and brand. You’re comfortable building reports, presenting results, and making recommendations. You’re genuinely excited about football and fan culture, and want to build something that serves the people who care most.
Details: This is a full-time role based in London. Our office is in Soho and we believe in the value of in-person collaboration, so ideally you’d be with us in the office at least 3 days a week.
Growth Marketing Manager employer: Fanalysis Ltd
Contact Detail:
Fanalysis Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at startups or in growth marketing. Use platforms like LinkedIn to connect and engage with them. A friendly chat can sometimes lead to job opportunities that aren’t even advertised!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This is your chance to demonstrate how you’ve driven user growth and optimised campaigns. Make it visually appealing and easy to digest – we love a good story!
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like Fanalysis, and express your interest in working with them. Tailor your message to show how you can help them scale their fanbase and brand.
✨Tip Number 4
Stay updated on trends! Follow the latest in growth marketing, especially on platforms like TikTok, Instagram, and Twitter/X. Share your insights on social media to showcase your passion and knowledge. It’s a great way to get noticed by potential employers!
We think you need these skills to ace Growth Marketing Manager
Some tips for your application 🫡
Show Your Passion for Football: When you're writing your application, let your love for football shine through! We want to see that you genuinely care about the game and understand fan culture. Share any personal experiences or insights that connect you to the sport.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your experience with growth marketing, especially on platforms like TikTok, Instagram, and Twitter/X. We want to see how your skills align with our mission at Fanalysis!
Be Data-Driven: Since this role is all about performance-driven campaigns, don’t shy away from showcasing your analytical skills. Include specific metrics or results from past campaigns you've managed. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen to be part of our journey!
How to prepare for a job interview at Fanalysis Ltd
✨Know Your Growth Marketing Inside Out
Make sure you brush up on your growth marketing strategies, especially around paid social campaigns. Be ready to discuss your past experiences with TikTok, Instagram, and Twitter/X ads, and how you've optimised for CPA and LTV. This will show that you understand the nuances of the role and can hit the ground running.
✨Show Your Passion for Football
Since Fanalysis is all about amplifying fan voices, it’s crucial to convey your genuine excitement for football and fan culture during the interview. Share personal stories or insights that highlight your passion, as this will resonate with the team and demonstrate that you’re a great cultural fit.
✨Prepare to Discuss Data and Creativity
Be ready to talk about how you balance data-driven decisions with creative campaign strategies. Prepare examples of successful campaigns where you’ve used analytics to inform your creative direction. This will showcase your ability to think critically and creatively, which is key for the Growth Marketing Manager role.
✨Ask Insightful Questions
Come prepared with thoughtful questions about Fanalysis's current marketing strategies, challenges, and future goals. This not only shows your interest in the company but also gives you a chance to demonstrate your strategic thinking and how you can contribute to their success.
