Head of Marketing UK (maternity cover)

To you, a Marketing dashboard is like a piano score was to Beethoven. You care just as much about nurturing existing customers as you do about winning new ones. You can call a key partner in the morning, plan our next customer event before lunch and finish off the day tweaking your latest campaign. We’re looking for a senior UK marketing lead - a hands-on, commercial operator who thrives at the intersection of marketing, sales, partnerships, and customer marketing. Your mission is to ensure that as many British nursery owners and managers as possible know that Famly is the only platform worth using to run their business - and that existing customers continue to see, feel, and get value from Famly every single day.

By driving and executing our UK marketing priorities, you’ll operate in a market where Famly is already the dominant player, with almost 30% of nurseries using our platform. You’ll be collaborating closely with the sales, customer success, and product teams to drive awareness and growth, while deepening customer relationships and supporting engagement, retention, and expansion. The role will initially be a maternity cover for Head of UK Marketing with the strong possibility to transition into a permanent position elsewhere in the Famly marketing org once the Head of UK Marketing returns from maternity leave. We’re looking for someone based in London.

What you’ll be doing:

• Translate UK business goals into clear marketing priorities and campaigns that drive awareness, leads, adoption, and retention.
• Develop and execute the UK marketing strategy across acquisition, customer marketing, and local presence.
• Work closely with Sales and Customer Success to align marketing with the full customer lifecycle.
• Support customer communication, education, and engagement initiatives in collaboration with our global customer marketing efforts.
• Support our global Brand Director in understanding and implementing positioning and messaging.
• Collaborate with our centralised revenue team to improve funnel efficiency and customer value.
• Understand what makes UK nursery owners and directors tick.
• Develop and manage marketing relationships with key industry experts and partners.
• Support the planning of events, partnerships, local campaigns, and community efforts.
• Ideate and help support campaigns together with our global brand team.
• Collaborate with a team of 15+ creative and digital marketing specialists.
• Act as the voice of the UK market in global planning, bringing customer insight, market trends, and feedback into the room.

You’ll thrive in this role if you:

• Have experience leading marketing at a nursery group or early childhood supplier OR have 5+ years owning and executing field marketing and local marketing initiatives in close collaboration with sales teams.
• Understand SaaS and its general GTM model.
• Have proven experience in significantly generating revenue for the business.
• Comfortable working with HubSpot, GA4, Clarity, Webflow, performance marketing channel analysis.
• Have experience building demand gen and lifecycle strategies, allocating budgets, and running experiments.
• Enjoy working closely with Sales and Customer Success, translating real customer needs into marketing action.
• Consider yourself proactive - good at remembering to loop back on tasks, and spotting problems.
• Have a massive bias for action. You’re good at context switching, preferring to work on lots of different things at once.
• You happily change your mind with new information.
• You give a damn about early childhood and want to give a better start to life to millions of children.
• You’re comfortable being the most senior marketing presence in a market, without needing a big team or heavy structure around you.

While we’d love someone who has experience in the arena doing this type of work, we appreciate that everyone brings something unique. If you don’t tick every box above, never mind - apply anyway. We’d still love to read your application.

The interview process looks like:

• Interview with a People Partner.
• Logical test.
• Interview with our CMO and current head of UK Marketing.
• Case assignment.
• Presentation of the case and interview with the hiring committee consisting of UK General Manager, Director of Revenue Marketing, Senior Director of Brand and Comms.

You’ll love working here because:

• We offer a competitive pension, private health insurance, and paid maternity/paternity leave.
• A clear career framework and coaching to make sure you’re growing, a $1000 personal development budget and a ‘We’ll buy you any book you want’ policy.
• We’re all about hiring clever people who are good humans too.
• One of our key beliefs to ‘make your colleagues shine' is all about breaking down silos, celebrating one another, and staying connected across departments, offices, and oceans.
• We like to give a lot of ownership both in terms of responsibility and freedom to try new, challenging tasks.
• Top-notch work equipment (including noise cancelling headphones for those focus periods!).
• A great team, building a great culture together in person 4 days a week.

We’re looking to fill the position as soon as possible, so get your application in today by sending us your CV and a cover letter covering what speaks to you about the role and what you can bring - in any form you like (written or told). We look forward to hearing from you!

Famly is committed to creating a more diverse, equal, and inclusive workforce, building teams that represent a variety of backgrounds, perspectives and experiences. It is a fundamental policy at Famly not to discriminate on any basis or characteristics and celebrate diversity. Everyone is welcome and encouraged to apply.