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- Tasks: Lead marketing strategies and campaigns to enhance the Relate brand and support sales targets.
- Company: Join Family Action, a 150-year-old organisation dedicated to promoting safe, supportive relationships.
- Benefits: Enjoy flexible working options and the chance to make a real impact in people's lives.
- Why this job: Be part of a mission-driven team that values relationships and advocates for families across the UK.
- Qualifications: Seeking a versatile marcomms professional with strategic insight and hands-on marketing experience.
- Other info: This role offers a unique opportunity to influence family wellbeing on a national scale.
The predicted salary is between 43200 - 72000 £ per year.
This role at Relate – Family Action Relate at Family Action is here to promote safe, supportive relationships for all and support everyone to strengthen the relationships that mean the most to them. For over 150 years Family Action has seen first-hand the power of family to shape lives, for better and worse. That\’s why we speak up for the importance of family in national and local policymaking, amplify family voices and represent the changing needs of families in the UK today. Whatever family means or looks like to us, ultimately, it\’s relationships that matter – and the quality of our relationships affects the quality of all our lives. This is a pivotal role responsible for crafting and executing strategies and campaigns that promote both the Relate brand image and overall marketing efforts to support the achievement of sales targets across a range of counselling services (both B2C and B2B), training products, charity retail outlets and other income streams. We are looking for a marcomms ‘all-rounder’: someone who can take a strategic view as well as being ‘hands-on’ in the delivery of marketing support to the wider Relate team.41bf1e1f-b16b-4260-a40a-17c77a06fd15
Senior Relate Brand and Marketing Manager employer: Family Action
Contact Detail:
Family Action Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Relate Brand and Marketing Manager
✨Tip Number 1
Familiarise yourself with Relate's mission and values. Understanding their commitment to promoting safe, supportive relationships will help you align your experience and ideas with their goals during any discussions or interviews.
✨Tip Number 2
Network with professionals in the family support and counselling sectors. Attend relevant events or webinars to connect with individuals who may have insights into Relate's work and culture, which can give you an edge in your application.
✨Tip Number 3
Prepare to discuss specific marketing strategies you've implemented in previous roles. Be ready to share examples of how you've successfully promoted a brand or service, particularly in areas related to family support or community engagement.
✨Tip Number 4
Stay updated on current trends in marketing and communications, especially those that relate to the charity sector. Being knowledgeable about innovative marketing techniques can demonstrate your proactive approach and passion for the role.
We think you need these skills to ace Senior Relate Brand and Marketing Manager
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and requirements of the Senior Relate Brand and Marketing Manager position. Tailor your application to highlight how your skills and experiences align with these aspects.
Craft a Compelling CV: Ensure your CV showcases relevant experience in brand management and marketing, particularly in the context of counselling services or similar sectors. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Strong Cover Letter: In your cover letter, express your passion for promoting supportive relationships and how your background makes you a perfect fit for this role. Be specific about your strategic and hands-on marketing experience, and how it can benefit Relate.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial in a marketing role.
How to prepare for a job interview at Family Action
✨Understand the Mission
Familiarise yourself with Relate's mission to promote safe and supportive relationships. Be prepared to discuss how your values align with theirs and how you can contribute to their goals.
✨Showcase Your Marketing Expertise
Prepare examples of past marketing campaigns you've managed, particularly those that involved both B2C and B2B strategies. Highlight your ability to craft and execute effective marketing strategies that drive results.
✨Demonstrate Strategic Thinking
Be ready to discuss how you approach strategic planning in marketing. Share your thought process on how to balance hands-on delivery with high-level strategy, especially in a role that requires versatility.
✨Engage with Relationship-Focused Initiatives
Think about how you can leverage your marketing skills to support initiatives that strengthen family relationships. Prepare to discuss innovative ideas for campaigns that resonate with diverse family structures.
