At a Glance
- Tasks: Create and implement a paid media strategy to drive student recruitment.
- Company: Join Falmouth University’s dynamic Marketing & External Relations Team.
- Benefits: Enjoy 28 days holiday, pension contributions, and flexible working options.
- Other info: Fixed-term role with excellent career growth and a supportive team environment.
- Why this job: Make a real impact in digital advertising while gaining valuable experience.
- Qualifications: Hands-on experience with digital advertising platforms like Google and TikTok.
The predicted salary is between 30000 - 40000 £ per year.
We’re seeking a Performance Marketing Specialist to provide fixed‑term maternity cover from September 2026. The role requires demonstrable hands‑on experience managing digital advertising tactics and platforms.
Responsibilities
- Working as part of the Marketing & External Relations Team, you will be directly involved in creating, implementing and reporting on a solid paid media strategy that primarily drives student recruitment through effective social, search and display advertising.
- You will collaborate with Web Editors, Design, Social Media & Content Officer and wider University teams to ensure USPs and key messaging are driven by audience intent.
Qualifications & Experience
- The successful candidate will have recent, relevant experience in hands‑on delivery of digital advertising to deliver strong results, including ad creation, build and reporting.
- Possess detailed knowledge of current digital paid media platforms (Google, Meta, TikTok) and best practice, with an eye to the future of these platforms.
- Be able to manage a substantial day‑to‑day budget.
- Have strong organisational skills and the ability to confidently manage a varied workload.
Working pattern and location
- This fixed‑term maternity cover position lasts 12 months starting on 14 September 2026 and is full‑time, 35 hours per week. We are only considering full‑time applicants.
- The role requires attendance at weekly in‑person team meetings on our Cornwall campuses, but hybrid or UK‑based remote work may be considered.
Benefits
- Employer pension contribution up to 12 %.
- 28 days + 8 days bank holiday.
- Annual salary increments (up to top of grade).
- Enhanced maternity, paternity and adoption pay.
- Salary‑sacrifice car, cycle and home & tech schemes.
- Life assurance.
EEO Statement
Falmouth University welcomes and encourages job applications from people of all identities and backgrounds, particularly those under‑represented and/or marginalised, as it is important we have a diverse range of candidates to consider.
Performance Marketing Specialist in Penryn employer: FALMOUTH UNIVERSITY
Falmouth University is an exceptional employer, offering a vibrant work culture that fosters collaboration and creativity within the Marketing & External Relations Team. With generous benefits such as a substantial pension contribution, ample holiday allowance, and opportunities for professional growth, employees are supported in achieving both personal and career aspirations while enjoying the beautiful surroundings of Cornwall. The university's commitment to diversity and inclusion ensures a welcoming environment for all, making it a truly rewarding place to work.
