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- Tasks: Create engaging campaigns and digital content to promote Falkirk as a top tourist destination.
- Company: Join a dynamic team focused on enhancing Falkirk's tourism economy.
- Benefits: Gain valuable experience in marketing and tourism development with a collaborative team.
- Why this job: Make a real impact on Falkirk's visitor economy while showcasing your creativity.
- Qualifications: Strong communication skills and a passion for marketing and tourism.
- Other info: Temporary position until June 2027, offering growth opportunities in a vibrant environment.
The predicted salary is between 36000 - 60000 £ per year.
Falkirk’s tourism economy is growing, and we are seeking a talented, creative and motivated individual to help shape how Falkirk is positioned, promoted and experienced by visitors. You will play a lead role within a small, collaborative team, delivering Falkirk’s destination marketing and tourism development activity.
This will include creating imaginative and engaging campaigns that inspire people to visit, stay and explore, as well as curating and creating compelling digital content to ensure Falkirk’s voice is clearly heard in a competitive national and international visitor landscape.
Alongside marketing delivery, you will support tourism industry engagement, working collaboratively with local tourism and hospitality businesses, partners and stakeholders to strengthen the destination offer and ensure marketing activity is well-informed, consistent and aligned.
As a strong and confident communicator, you will understand how effective destination marketing, place-branding and partnership working support the growth of the visitor economy. You will be responsible for managing and developing social media channels, with a clear focus on increasing reach, engagement and profile.
This is an exciting opportunity to join a committed team and contribute to the continued growth of Falkirk’s visitor economy, working at the intersection of marketing, tourism development and stakeholder collaboration. This post is temporary until June 2027 to cover a period of secondment.
For an informal chat about this post contact Charlie Croft-Johnston.
Tourism & Marketing Officer - FLK13742 employer: Falkirk Council
Contact Detail:
Falkirk Council Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Tourism & Marketing Officer - FLK13742
✨Tip Number 1
Get to know the company and its tourism goals. Research Falkirk’s current marketing strategies and think about how you can contribute to them. This will help you stand out in interviews and show that you're genuinely interested in the role.
✨Tip Number 2
Network like a pro! Connect with local tourism businesses and stakeholders on social media or at events. Building relationships can give you insider info and might even lead to job opportunities before they’re advertised.
✨Tip Number 3
Show off your creativity! Prepare a mini marketing campaign idea for Falkirk that you can present during interviews. This not only demonstrates your skills but also your enthusiasm for the role and the destination.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the time to follow the process properly.
We think you need these skills to ace Tourism & Marketing Officer - FLK13742
Some tips for your application 🫡
Show Your Creativity: When applying, let your creative side shine! We want to see how you can think outside the box and come up with imaginative ideas for promoting Falkirk. Use examples from your past experiences to illustrate your innovative approach.
Tailor Your Application: Make sure to customise your application to highlight how your skills align with the role. We’re looking for someone who understands destination marketing and tourism development, so be specific about your relevant experience and how it relates to Falkirk’s needs.
Engage with Our Vision: Familiarise yourself with Falkirk’s tourism landscape and our goals. In your application, show us that you understand the importance of collaboration with local businesses and stakeholders. This will demonstrate your commitment to strengthening the destination offer.
Keep It Professional Yet Personal: While we love a friendly tone, remember to keep your application professional. Share your passion for tourism and marketing, but also ensure your writing is clear and concise. Don’t forget to apply through our website for the best chance!
How to prepare for a job interview at Falkirk Council
✨Know Your Destination
Before the interview, dive deep into Falkirk's tourism landscape. Familiarise yourself with its key attractions, recent developments, and any ongoing marketing campaigns. This knowledge will not only impress your interviewers but also show your genuine interest in the role.
✨Showcase Your Creativity
Prepare to discuss your ideas for imaginative campaigns that could promote Falkirk. Think about how you can engage visitors through digital content and social media. Bring examples of past work or concepts that demonstrate your creative flair and understanding of destination marketing.
✨Highlight Collaboration Skills
Since this role involves working with local businesses and stakeholders, be ready to share experiences where you've successfully collaborated with others. Discuss how you’ve built relationships and aligned marketing efforts with partners to achieve common goals.
✨Communicate Confidently
As a strong communicator, practice articulating your thoughts clearly and confidently. Prepare answers to common interview questions, focusing on how your communication skills have positively impacted previous projects. Remember, your ability to convey ideas effectively is crucial in this role.
