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- Tasks: Lead marketing strategies to engage WhoScored's global audience and drive revenue growth.
- Company: Join FairPlay Sports Media, a dynamic sports media network connecting fans and bettors.
- Benefits: Enjoy perks like subsidised Sky packages, free gym membership, unlimited holiday, and a £1,000 training fund.
- Why this job: Be part of an innovative team in a fast-paced industry that values diversity and fun.
- Qualifications: 5+ years in marketing, with a passion for football and strong communication skills.
- Other info: Hybrid work model with at least 2 days in the London office.
The predicted salary is between 36000 - 60000 £ per year.
About FairPlay Sports Media
We’re a sports media network, focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners. We empower sports fans with real-time intelligence, premium independent content, and unique tools so they can compete in the sports betting game. FairPlay Sports Media is a collection of market leading brands including oddschecker, WhoScored, SuperScommesse, FairPlay Technologies and Confido. In addition, FairPlay has a vast network across the sports tech and media industries through our partnerships including Reach, Gazzetta dello Sport, DAZN, SportsGrid and The Jockey Club amongst others.
iGaming is one of the fastest-growing and most technologically innovative sectors, and we’re on top of our game, powered by market-leading tech and driven by brilliant people. We champion diversity and operate an open and inclusive culture as well as being focused, fast-paced, and always making sure to have fun along the way.
More about this role
As the WhoScored Marketing Manager, you’ll play a key role in activating WhoScored huge global audience. You’ll be targeted with core KPI’s which align with FairPlay Sports Media key initiatives, including first party data collection, growing our loyal and registered audience and developing new revenue streams. You’ll be responsible for generating revenue from WhoScored properties. You will have a data first approach, and be heavily involved with all product advancements, and especially subscription growth. You’ll build on existing revenue streams, and be expected to explore new global revenue opportunities. This role will require at least 2 days in our office in Waterloo, London.
You will be responsible for:
- Commercial Sponsorship: Present commercial and sponsorship opportunities to the Commercial team, including social activations and global API integrations.
- Subscription Revenue: Execute marketing campaigns to drive subscriptions and collaborate with CRM teams to improve retention strategies.
- Automated Content: Oversee delivery of automated, AI-powered content across WhoScored platforms to ensure freshness and relevance.
- Partnerships: Build and manage relationships with key partners, including football governing bodies and media publishers. Identify new opportunities to grow brand exposure and marketing impact.
You will be accountable for:
- Site Monetisation: Manage current revenue streams while identifying new commercial opportunities globally to diversify and grow income.
- User Growth: Drive acquisition and engagement of loyal and registered users through coordinated marketing efforts and product enhancements.
- Site Optimisation: Collaborate with operational teams to maintain and optimise WhoScored’s digital properties for user experience and commercial performance.
- Marketing Strategy: Lead end-to-end marketing strategy—including campaigns, promotions, advertising, digital planning, and budget oversight.
- Content & Social: Align with content and social teams to produce campaigns and creative that build brand equity and audience engagement.
You will be supporting:
- Product Development: Act as a key stakeholder in the product roadmap, using user and market insights to suggest enhancements that improve conversion and engagement.
- Content Campaigns: Support editorial teams in planning content around key football events and trends, driving authority and relevance.
- Brand & Design: Collaborate with creative teams to ensure consistency in brand messaging across all touchpoints.
- Cross-Team Collaboration: Work closely with SEO, content, CRM, product, and commercial teams to deliver integrated marketing initiatives.
Your skillset:
- 5+ years of marketing experience in sport, entertainment, or consumer brands, ideally within the UK market.
- Proven track record in planning and executing effective marketing campaigns.
- Passionate and knowledgeable about football, with awareness of fan behaviour and digital trends.
- Skilled communicator with strong interpersonal and stakeholder management abilities.
- Experienced across both B2C and B2B marketing environments.
- Expertise in CRM, content marketing, and social media strategy.
- Confident in analysing performance data and applying learnings to optimise campaigns.
What you’ll get back from us
Alongside being challenged daily and a real interest in your development, you will also receive:
- Subsidized Sky HD package, broadband and discounted sky talk
- Free Puregym membership
- Free healthcare with Bupa, life assurance and income protection
- Pension scheme with up to 9% contribution from the company
- £1,000 training fund each financial year, to spend on your professional development
- Unlimited holiday plan
Research shows that women and ethnic minorities are less likely to apply if they don’t meet every qualification. If you’re passionate about our purpose, determined to face challenges, and eager to learn, we encourage you to apply even if you don’t tick every box. We’re committed to building a diverse, inclusive team and ensuring an accessible recruitment process. If you need any accommodations, please let us know.
WhoScored Marketing Manager employer: FairPlay Sports Media
Contact Detail:
FairPlay Sports Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land WhoScored Marketing Manager
✨Tip Number 1
Familiarise yourself with WhoScored's current marketing strategies and campaigns. Understanding their approach will help you tailor your discussions during interviews, showcasing how your experience aligns with their goals.
✨Tip Number 2
Network within the sports media industry, especially with professionals connected to FairPlay Sports Media. Attend relevant events or engage on platforms like LinkedIn to build relationships that could give you insights into the company culture and expectations.
✨Tip Number 3
Stay updated on the latest trends in sports marketing and data analytics. Being knowledgeable about emerging technologies and fan engagement strategies will demonstrate your commitment to innovation, which is crucial for this role.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully driven user growth and revenue in previous roles. Highlighting measurable outcomes will show your potential impact on WhoScored's objectives.
We think you need these skills to ace WhoScored Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in sports or consumer brands. Emphasise your achievements in executing successful campaigns and any specific metrics that demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for football and how it aligns with the role. Discuss your understanding of fan behaviour and digital trends, and how you can leverage this knowledge to drive user growth and engagement.
Showcase Your Data Skills: Since the role requires a data-first approach, include examples of how you've used performance data to optimise marketing campaigns in the past. Highlight any tools or methodologies you are familiar with that relate to data analysis.
Demonstrate Collaboration Experience: The position involves cross-team collaboration, so provide examples of how you've successfully worked with different teams (like content, SEO, and CRM) to achieve marketing goals. This will show your ability to integrate efforts across various departments.
How to prepare for a job interview at FairPlay Sports Media
✨Show Your Passion for Football
As the role is centred around football, make sure to express your enthusiasm and knowledge about the sport. Share insights on current trends, player performances, or recent matches to demonstrate your genuine interest.
✨Highlight Your Marketing Experience
With over 5 years of marketing experience required, be prepared to discuss specific campaigns you've executed. Use metrics to showcase your success and how your strategies can align with WhoScored's goals.
✨Demonstrate Data-Driven Decision Making
Since the role requires a data-first approach, come equipped with examples of how you've used data analytics to inform marketing strategies. Discuss tools you've used and how they impacted your previous campaigns.
✨Prepare for Cross-Team Collaboration Questions
The position involves working closely with various teams. Be ready to discuss your experience in collaborating with different departments, such as content, SEO, and CRM, and how you’ve successfully integrated their insights into your marketing efforts.
